Making the brand as big
as the business.
Prepared for Talal Khaled Al Madani & Ahlam Yusuf Janahi
Managing Directors, My Bakery W.L.L
A 16-year legacy. An invisible brand.
My Bakery has built one of Bahrain's largest bakery distribution networks — 18 vehicles, 24 retail chains, HACCP certified — and is invisible in the two surfaces where buyers actually look today: Google and Instagram.
This proposal is built around fixing that, simply and directly. No bloat. No expensive layers you don't need yet. A clear core package with optional bundles you can add as you see results — and a transparent split between agency fee and your own media spend.
Sixteen years of handcrafted baking.
From West Riffa, supplying Bahrain — Arabic bread, manaeesh, pastries, French breads, cookies, and qatayef — across hypermarkets, hospitality, and direct-to-customer channels.
Five lines that matter most.
The full Phase 0 audit is in your hands. The five findings that drive this proposal:
Two pillars do most of the work.
Everything else — content, AI perception, vehicle wraps, HoReCa (Hotel / Restaurant / Café) pipeline, Ramadan campaigns — is either an optional booster or a Phase 2 conversation. The two pillars come first.
Google ecosystem.
The Google Business Profile + Google Search Ads is where every new customer searching "bakery near me," "Arabic bread Riffa," or "wholesale bread Bahrain" first lands. Right now, you do not appear.
This is the fastest-payback channel in your entire marketing stack — most results show up within 30 days of switching it on. The work is mechanical, scoreable, and compounds month-over-month.
Instagram & social.
This is where brand recall happens for B2C — and where procurement managers, hotel F&B buyers, and school admins quietly check who they are about to do business with. Your account exists. The job is to give it a heartbeat.
A consistent voice. The founder story. Stock-licensed and shoot-arranged imagery. Monthly cadence. Captions that can speak Arabic alongside English when you want to reach the half of Bahrain that buys khubz in Arabic and the half that buys it in English.
Two options. Pick one.
Gulf F&B operators typically allocate 2%-5% of revenue to marketing. Both options sit below that benchmark. This is Phase 1, not a full marketing budget.
What gets delivered. Every month.
Paid directly to Google & Facebook.
This is separate from the agency fee. Media spend goes directly to the advertising platforms. Imapro does not mark it up. You control the budget, and we report on every dirham deployed.
Channel breakdown & projected KPIs.
Your investment and projected output across two pricing tiers.
| Portal / Site | Est. Impressions | Est. Clicks | CPM$ | CPC | Net USD | Net BHD |
|---|---|---|---|---|---|---|
| Google Ads Search, Display & GBP Ads |
18,567 | 660 | $92.80 | $2.21 | $795.02 | BD 300 |
| Instagram + FB Banners / video |
81,664 | 221 | $6.49 | $2.40 | $530.00 | BD 200 |
| Total | 100,231 | 881 | $1,325.02 | BD 500 |
| Portal / Site | Est. Impressions | Est. Clicks | CPM$ | CPC | Net USD | Net BHD |
|---|---|---|---|---|---|---|
| Google Ads Search, Display & GBP Ads |
26,851 | 960 | $92.80 | $2.21 | $1,192.50 | BD 450 |
| Instagram + FB Banners / video |
122,496 | 331 | $6.49 | $2.40 | $795.00 | BD 300 |
| Total | 149,347 | 1,291 | $1,987.50 | BD 750 |
What others charge. What you pay.
Sanity-check against other Bahrain agency quotes.
In Core
Bundle adds
Anything beyond scope — priced upfront.
All change requests logged in writing. Nothing absorbed silently. Quoted from this sheet within 48 hours.
Web & App Development
Social, Reporting & Automation
Bilingual & Localization
Photography & Videography
Week by week. Visible output.
Core items are in every tier. Bundle items activate with the Recommended package.
