Endra owns fire alarm on Claude.
Everywhere else, Augmenta wins.
20-query audit across ChatGPT, Claude & Gemini. Endra is cited on 28 of 60 responses (47%). Claude and ChatGPT crown Endra category leader for fire alarm design — but Augmenta owns every electrical, containment, and data center query, and Gemini drops Endra to just 30%.
The findings below come from Xtrusio, an AI visibility audit system built specifically for B2B buyer-intent testing. Every citation was verified by running 20 real prospect queries across ChatGPT, Claude, and Gemini — the questions MEP consultancies and BIM leads actually ask when researching AI-powered design tools.
Analysis reflects how AI platforms surface Endra during MEP and fire alarm buyer discovery in July 2026.
Endra is the fire alarm AI. To AI, that is all Endra is.
Fire alarm queries (Q1–Q6): Endra sweeps Claude 6/6, ChatGPT 6/6, Gemini 5/6. Category ownership language on Claude (“world’s first purpose-built”) and ChatGPT (“closest to a purpose-built answer”). But cross the line into general MEP, electrical, HVAC, plumbing, or data centers — and the citations collapse to zero on all three platforms. Augmenta wins electrical and data centers. Hypar wins generative concept. Fire3DDesign takes BS 5839 sole #1 despite Endra explicitly supporting the standard. The homepage roadmap says “six MEP disciplines.” AI hears one.
Platform Scorecard
Endra citation rate across AI platforms
AI Visibility Leaderboard
Who owns the AI conversation — total citations across all platforms
AI Positioning Audit
20 buyer-intent queries — click any row to see the exact question
Each of the 20 queries was written from the perspective of a real MEP decision-maker researching AI-powered design tools. These personas — a BIM Manager at Buro Happold, a Data Centre Director at Hoare Lea, and an MEP Director at Ramboll — represent the exact buyer types whose AI search behavior determines whether Endra gets discovered when the conversation moves past fire alarm into general MEP, electrical, and data center design.
| # | Query Topic | Cluster | Claude | ChatGPT | Gemini |
|---|---|---|---|---|---|
| 1 | Fire alarm detector placement + shop drawings | Fire Alarm | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What AI tools can automatically place fire alarm detectors and generate shop drawings from a Revit model?” | |||||
| 2 | Automated riser & wiring diagrams | Fire Alarm | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “How can MEP designers automate riser diagrams and wiring diagrams for fire alarm systems?” | |||||
| 3 | NFPA 72 compliant zone maps | Fire Alarm | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Is there software that generates NFPA 72 compliant fire alarm zone maps automatically?” | |||||
| 4 | Voltage drop calcs + cable routing | Fire Alarm | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “What’s the best tool for automating voltage drop calculations and cable routing on fire alarm projects?” | |||||
| 5 | IFC model to fire alarm design | Fire Alarm | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Are there platforms that convert an IFC building model directly into a code-compliant fire alarm design?” | |||||
| 6 | Fire-alarm-specific AI CAD | Fire Alarm | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Is there an AI CAD tool built specifically for fire alarm designers rather than general MEP work?” | |||||
| 7 | BS 5839 UK fire alarm software | Fire Alarm | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What software supports BS 5839 fire alarm system design in the UK with automated documentation?” | |||||
| 8 | AI MEP design in Revit | MEP Automation | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “What are the best AI tools for automating MEP design workflows in Autodesk Revit?” | |||||
| 9 | Generative design for Revit MEP | Revit / BIM | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What generative design platforms work with Autodesk Revit for building services engineering?” | |||||
| 10 | AI to speed consultancy MEP docs | MEP Automation | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “How can MEP consultancies use AI to speed up documentation and drawing production for building services projects?” | |||||
| 11 | 3D MEP model + drawings from architecture | Revit / BIM | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “What software can generate 3D MEP models and detailed drawings from an architectural model automatically?” | |||||
| 12 | Cloud MEP tools integrating with Revit | Revit / BIM | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “Which cloud-based MEP design tools integrate natively with Revit for large consultancy workflows?” | |||||
| 13 | AI adopted by Ramboll, Buro Happold, AtkinsRealis | MEP Automation | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “Which AI platforms are being adopted by major MEP consultancies like Ramboll, Buro Happold, and AtkinsRéalis?” | |||||
| 14 | Cable routing + containment automation | Multi-Discipline | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the best tools for automating cable routing and containment design in large commercial buildings?” | |||||
| 15 | Electrical wiring inside Revit BIM | Multi-Discipline | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What AI tools can automatically wire up electrical systems inside a Revit BIM model?” | |||||
| 16 | Generative platforms for MEP concept | MEP Automation | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the best generative design platforms for MEP conceptual design in AEC projects?” | |||||
| 17 | HVAC duct routing + sizing | Multi-Discipline | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What software automates HVAC duct routing and sizing calculations for commercial building projects?” | |||||
| 18 | Plumbing + sprinkler hydraulics | Multi-Discipline | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What tools automate plumbing and sprinkler hydraulic calculations for commercial buildings?” | |||||
| 19 | MEP software for data centers | MEP Automation | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What is the best MEP design software for large-scale data center projects?” | |||||
| 20 | European AI startups for building services | MEP Automation | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What AI startups are automating building services and fire safety engineering in Europe?” | |||||
| TOTAL | 12/20 (60%) | 10/20 (50%) | 6/20 (30%) | ||
Beyond Fire Alarm, Gemini Goes Blank
Endra loses 30 percentage points to Claude — and every single MEP query outside fire alarm
Gemini cites Endra 6 times out of 20. Five of those six are fire alarm queries. The sixth is Q20 (European AI startups). On the 12 queries covering general MEP, electrical, HVAC, plumbing, containment, and data centers — the exact disciplines Endra’s roadmap promises — Gemini cites Endra zero times. Meanwhile Augmenta, Hypar, and Autodesk Forma sweep those same slots.
“Which AI platforms are being adopted by major MEP consultancies like Ramboll, Buro Happold, and AtkinsRéalis?”
“What is the best MEP design software for large-scale data center projects?”
“What software supports BS 5839 fire alarm system design in the UK with automated documentation?”
A Data Centre Director at Hoare Lea asking the three major AI platforms the same question gets three different answers. Claude names Endra. ChatGPT names Endra. Gemini names Augmenta. The buyer chooses which platform to trust before they ever visit endra.ai — and Gemini is currently the platform most likely to steer them to a competitor.
AI Topic Authority Map
Which product lines AI knows — and which are invisible
| Topic | AI Leader | Endra Status |
|---|---|---|
| Fire alarm detector placement (Q1) | Endra | UNANIMOUS #1 (3/3) |
| Riser + wiring diagram automation (Q2) | Endra | UNANIMOUS #1 (3/3) |
| NFPA 72 zone maps (Q3) | Endra | UNANIMOUS #1 (3/3) |
| Fire-alarm-specific AI CAD (Q6) | Endra | UNANIMOUS #1 (3/3) |
| European AI building services startups (Q20) | Endra | UNANIMOUS #1 (3/3) |
| BS 5839 UK fire alarm design (Q7) | Fire3DDesign | INVISIBLE (0/3) |
| MEP consultancy AI adoption (Q13) | Autodesk Forma / Hypar | Claude only (1/3) |
| Generative MEP concept design (Q16) | Hypar | INVISIBLE (0/3) |
| Electrical wiring in Revit BIM (Q15) | Augmenta | INVISIBLE (0/3) |
| Cable routing + containment (Q14) | Augmenta | INVISIBLE (0/3) |
| HVAC duct routing (Q17) | Autodesk Revit MEP | INVISIBLE (0/3) |
| Plumbing / sprinkler hydraulics (Q18) | HydraCAD / traditional | INVISIBLE (0/3) |
| Data center MEP software (Q19) | Augmenta / Hypar | INVISIBLE (0/3) |
7 queries
6 queries
3 queries
4 queries
▹ Fire Alarm Design is Endra’s only product line with strong visibility across all three platforms. Multi-Discipline MEP — the entire “Coming soon” roadmap — scores zero everywhere.
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This research is based on Xtrusio’s proprietary AI visibility analysis framework — a 20-query, three-platform buyer-intent test designed for B2B MEP and building services companies.
Recommendations
Extend beyond fire alarm into general MEP, and close the Gemini gap
- Publish a named case study for each of the 7 homepage customers with the firm name, project type, and outcome in the URL and H1 — Q13 blackout on Gemini & ChatGPT proves current logos aren’t being read
- Write a dedicated BS 5839 landing page comparing Endra vs Fire3DDesign vs manual workflow — direct response to Q7 sole #1 loss
- Push the June 2026 a16z Series A press release to structured-data-friendly sources (Crunchbase, PitchBook, Nordic tech press) — only web-search-augmented Claude sessions currently reference the funding
- Publish 6 data-centre-specific fire alarm case studies with hyperscale and colo project archetypes — Q19 is 0/3 today, Augmenta owns it on all three platforms
- Launch an “Endra Electrical Module” content series in advance of the Las Vegas launch — establish Endra in the electrical AI narrative before ship, not after
- Author or sponsor 3 comparison articles (Endra vs Augmenta, Endra vs Hypar, Endra in AEC Magazine’s BIM 2.0 category) — these are the exact publications ChatGPT and Claude cite
- Ship HVAC, plumbing/sprinkler, security, and data & fibre modules with a dedicated launch page, category-defining copy, and simultaneous press push — every module launch is a chance to displace Augmenta or Hypar on that discipline
- Publish the “Endra vs Legacy MEP Stack” benchmark quarterly with fresh consultancy data — the 300-hour vs 30-minute story only lands once; keep feeding new proof points
- Quarterly Xtrusio re‑audits to track gap closure — especially Gemini recovery and Q13/Q19 movement
Endra owns fire alarm. Let’s make AI say the same about electrical, HVAC, and data centres.
A single Xtrusio-guided quarter closes the Gemini gap and stakes the roadmap claims before Augmenta cements them.
This research report was generated using the Xtrusio Company Intelligence Module.
