HackerEarth Domain Overview: CEO Dashboard
Interactive Executive Intelligence Report | November 2025
📊 Executive KPIs at a Glance
113K lost developer visits monthly
26,731 search terms vanished
Foundation intact but underutilized
Invisible on 40% of future searches
New customer acquisition declining
Zero defense against competitors
🚨 Critical Issues: Visual Intelligence
🔥 Issue #1: Keyword Portfolio Collapse
+Traffic Volume (Monthly Visits)
↓ 37% DECLINE
Keyword Rankings Distribution (Count by Position)
Top 1-3 1,183 830 ▼ 353 (-30%)
Top 4-10 5,073 3,972 ▼ 1,101 (-22%)
Top 11-20 7,860 6,670 ▼ 1,190 (-15%)
Total 93,539 66,808 ▼ 26,731 (-28.6%)
Business Impact: We're disappearing from developer search results. Each lost keyword = lost customers to HackerRank/LeetCode.
🤖 Issue #2: AI Search Blindness
+Search Channel Distribution
Competitor AI Citations:
- Wikipedia: 134 mentions in AI answers
- Reddit: 123 mentions
- GeeksForGeeks: 72 mentions
- HackerEarth: 0 mentions
Business Impact: When developers ask ChatGPT/Gemini coding questions, our competitors get recommended, not us. This is your future market share disappearing.
🌍 Issue #3: Geographic Concentration Risk
+Traffic by Market (Nov 2025)
Vulnerability: 87% of traffic from two markets. Algorithm change in either region devastates revenue.
💰 Issue #4: Zero Paid Diversification
+Traffic Acquisition Mix
Business Impact: No accelerator pedal. Can't amplify wins or defend brand terms. Competitors bidding on "HackerEarth" keywords unchecked.
🎯 Macro-Level Strategic Recommendations
-
DECLARE "AI SEARCH SURVIVAL" AS Q1 2026 COMPANY PRIORITY
Strategic Imperative: Rebuild entire content architecture for LLM visibility.
Why This Matters: Within 18 months, 60% of developer queries will be answered by AI. We're currently training our replacements (competitors) by providing zero LLM-optimized content.
CEO Action:
- Mandate Product & Content teams integrate FAQ schema, HowTo markup, and conversational content blocks across all 1,000+ key pages by March 2026.
- Allocate 30% of content budget to "AI Answer Targeting" - content designed to be quoted by ChatGPT/Gemini.
-
LAUNCH "DEFENSIVE PAID SEARCH" WITH $50K/MONTH MINIMUM
Strategic Imperative: Immediately protect brand and high-intent commercial keywords.
Why This Matters: Your competitors are stealing your own branded traffic. Every day you wait costs 500+ lost qualified leads. Paid search acts as insurance while organic recovers.
CEO Action:
- Authorize emergency paid search budget starting January 2026.
- Target: "coding assessment platform," "developer screening tools," and your own brand terms.
- Expected outcome: 25K incremental qualified visits/month at < $2 CPL.
-
EXECUTE "PROJECT KEYWORD RECOVERY" - CONTENT WAR EFFORT
Strategic Imperative: Surgically restore 26,731 lost keywords by refreshing outdated technical content.
Why This Matters: Google penalized us for stale content. Our coding challenge solutions, interview guides, and API docs are 12-18 months old in a fast-moving field.
CEO Action:
- Pause net-new content for 60 days. Focus 100% of content team on updating top 200 traffic-driving pages with 2025 code examples, frameworks, and best practices.
- Tie engineering team OKRs to SEO performance - every product update must include content refresh.
-
GEOGRAPHIC DIVERSIFICATION: "GLOBAL BEYOND INDIA"
Strategic Imperative: De-risk from single-market dependency by activating UK, DE, CA markets.
Why This Matters: India market maturity plateauing. US market shows 5x higher LTV but only 10% of traffic. International expansion is low-hanging fruit.
CEO Action:
- Hire localization lead. Launch English-UK, German, Canadian French versions of top 50 pages by Q2 2026.
- Target: 50K additional monthly visits from these three markets within 9 months.
-
ACQUIRE SERP FEATURE REAL ESTATE
Strategic Imperative: Shift from "ranking #1" to "owning the entire SERP."
Why This Matters: Featured snippets drive 2-3x CTR. Our 8.3% SERP feature capture is industry-lagging (benchmark: 25%).
CEO Action:
- Restructure all content with snippet-winning formats: comparison tables, numbered lists, "What Is" definitions.
- Target: 20% of high-value keywords in featured snippets by Q3 2026.
📈 Success Snapshot: Where We Win
Strong foundation, trusted by Google
Robust backlink profile
Authority signals intact
Wikipedia/Reddit citations show brand strength (we're just not optimizing for it)
🎬 CEO Decision Required
This is a strategic inflection point, not a tactical problem. The 37% traffic decline signals market share erosion to better-adapted competitors. Our choices:
What I Need From You
30-minute strategy session to align on AI search priority and approve defensive paid search launch. The data is clear—waiting compounds the damage.
