📊 CEO Growth Brief • 5 Min Read
Springbig
The Invisible Leader Problem
springbig.com
January 2026
4 Competitors Analyzed
⚠️
Critical Finding
Springbig is the loyalty leader in cannabis tech, but invisible where buyers search. While Alpine IQ captures 28,087 monthly visits, Springbig dropped to just 3,150 in December — an 89% gap. Your November spike (13K) proved you CAN rank. But it was a blip, not a system.
🎯 The Blindspot: You own "loyalty" in product, but competitors own "loyalty" in search. 77 high-intent keywords your ideal customers search — you're invisible on all of them.
✨ The Opportunity: 33 "Instant Win" keywords (KD < 15) with 2,530 searches/month. Most are YOUR terms: dispensary loyalty, cannabis SMS, retention marketing. Rank in 30-60 days. No ad spend needed.
Read time: 5 minutes
Data: Similarweb + Semrush
Analysis is blurred. Click to reveal.
The Pain
You're Losing the Visibility War
December 2025 traffic shows the real story — not November's anomaly
3,150
Springbig Dec Traffic
↓ 76% from Nov
28,087
Alpine IQ Traffic
9x more than you
13,705
Surfside Traffic
4x more than you
9,478
Happy Cabbage Traffic
3x more than you
Total Visits Comparison
Sep - Nov 2025 • Worldwide
aiq.com
84,261
surfside.io
41,115
springbig.com
19,327
happycabbage.io
9,478
hellofyllo.com
4,299
Engagement Quality
Your visitors are engaged — you just need more of them
| Metric | Springbig | Alpine IQ | Happy Cabbage | Surfside |
|---|---|---|---|---|
| Monthly Visits | 6,442 | 🏆 28,087 | 3,159 | 13,705 |
| Visit Duration | 🏆 00:59 | 00:30 | 00:56 | 00:17 |
| Bounce Rate | 40.58% | 64.62% | 🏆 30.66% | 74.52% |
| Pages/Visit | 1.98 | 1.44 | 🏆 3.21 | 1.29 |
The Opportunity
77 Keywords That Match Your USP
These are YOUR terms — loyalty, SMS, retention, dispensary marketing. You should own them.
⚡ Instant Wins
Ghost Town Keywords
KD < 15 • You're not ranking • 2,530 searches/month
| Keyword | Volume | KD | Why It's Yours |
|---|---|---|---|
| cannabis business plan | 210 | 13 | Lead magnet opportunity for new dispensary owners |
| cannabis social media | 170 | 14 | Your marketing suite solves this |
| weed dispensary internet marketing | 140 | 13 | Perfect match — this IS your product |
| cannabis inventory management software | 110 | 11 | POS integration story |
| dispensary business plan | 110 | 4 | KD 4! Create template, capture leads |
| cannabis inventory management | 90 | 4 | Glossary + integration guide |
| cannabis valentines | 90 | 3 | Campaign calendar content — easy win |
| dispensary loyalty program | 70 | 41 | YOUR CORE PRODUCT — must own this |
💎 Diamond
High-Value Revenue Keywords
CPC > $5 • Enterprise leads • You're invisible
| Keyword | Volume | CPC | Who's Winning |
|---|---|---|---|
| contextual ad targeting | 90 | $17.13 | Nobody — wide open |
| blaze pos | 390 | $15.08 | Blaze — your integration partner! |
| treez pos system | 30 | $14.46 | Happy Cabbage |
| treez pos | 110 | $12.27 | Nobody — you integrate with Treez! |
| omnivore pos | 210 | $12.26 | Alpine IQ |
| dispensary sms | 70 | $13.44 | You rank #10 — push to #1 |
AI Search
The Questions AI Is Answering
Transform keywords into conversational queries for ChatGPT, Perplexity, and AI Overviews
Keywords → AI Questions
Optimize content for both Google and AI search
| Keyword | AI Question to Target | Volume |
|---|---|---|
| dispensary loyalty program | "What's the best loyalty program for cannabis dispensaries?" | 70 |
| cannabis sms marketing | "How do I set up compliant SMS marketing for my dispensary?" | 50 |
| dispensary marketing strategy | "What's the best marketing strategy for a cannabis dispensary?" | 210 |
| 10dlc compliance | "How do I get 10DLC compliant for cannabis text marketing?" | 480 |
| cannabis email marketing | "What email marketing platform works for cannabis businesses?" | 260 |
| dispensary customer retention | "How do I improve customer retention at my dispensary?" | 110 |
| cannabis crm | "What's the best CRM for cannabis dispensaries?" | 70 |
| blaze pos integration | "What marketing tools integrate with Blaze POS?" | 390 |
AI Traffic Opportunity
1.05% of your November traffic came from AI (Perplexity) — this will grow 10x
138
AI Traffic (Nov)
From Perplexity
1.05%
AI Traffic Share
Growing channel
~1,400
Projected AI Traffic (6mo)
10x growth potential
6-Month Forecast
Composite Traffic Projection
SEO + AI Search combined growth trajectory
Traffic Projection Breakdown
Conservative estimates based on ranking for 33 Instant Win keywords
| Month | Baseline | SEO Traffic | AI Traffic | Total |
|---|---|---|---|---|
| Month 1 | 3,150 | +127 (5%) | +200 | 3,477 |
| Month 2 | 3,150 | +380 (15%) | +400 | 3,930 |
| Month 3 | 3,150 | +633 (25%) | +600 | 4,383 |
| Month 4 | 3,150 | +886 (35%) | +900 | 4,936 |
| Month 5 | 3,150 | +1,139 (45%) | +1,100 | 5,389 |
| Month 6 | 3,150 | +1,518 (60%) | +1,400 | 6,068 |
*SEO projection based on capturing 60% of 2,530 monthly searches from 33 Instant Win keywords. AI traffic projection based on 10x growth of current 138 monthly AI visits.
Action Plan
Your 90-Day Rollout
From invisible to industry authority
Month 1: Instant Wins
⚡ Capture Ghost Town Keywords
- Create "Dispensary Business Plan Template" (KD 4, 110 searches)
- Publish "Cannabis Loyalty Program Guide" — own YOUR term
- Build glossary: "What is 10DLC Compliance?" (480 searches)
- Launch "Cannabis Marketing Calendar" for seasonal terms
Month 2: Integration Play
🥇 Own the POS Integration Keywords
- Create "Blaze POS + Springbig" integration page (390 searches, $15 CPC)
- Publish "Treez POS Marketing Integration" guide
- Build comparison: "Best Dispensary Marketing Platforms 2026"
- Answer AI questions in content headers
Month 3: Authority Content
💎 Capture Enterprise Keywords
- Publish "Complete Guide to Cannabis SMS Compliance"
- Create "Dispensary Retention Playbook" (gated PDF)
- Launch "Cannabis Marketing ROI Calculator" tool
- Pitch for citations in AI responses (Perplexity, ChatGPT)
CEO Dashboard: Success Metrics
⚡ Instant Wins
Track
Search Impressions
Day 90 Target
>5,000 impressions
🥇 Integration Pages
Track
Page 1 Rankings
Day 90 Target
Top 5 for "blaze pos"
💎 AI Visibility
Track
AI Traffic Share
Day 90 Target
>5% from AI sources
Ready to Execute This Plan?
Let's turn Springbig from invisible to indispensable in search.
