12 first-place finishes. Zero at the gate.
Ariadne leads on privacy — but disappears in airport queries.
20-query audit across ChatGPT, Gemini & Claude. Ariadne is cited on 29 of 60 responses (48.3%) with 12 #1 rankings — but scores zero on every airport query despite Glasgow, San Diego, and Munich Airport as named customers.
This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.
The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.
Ariadne has Glasgow Airport, San Diego Airport, and Munich Airport as named customers — but scores 0/9 on airport queries across all three AI platforms.
When a buyer asks ChatGPT, Claude, or Gemini about airport passenger flow, queue management, or trusted airport vendors, Xovis, Veovo, and CrowdVision appear. Ariadne does not. Named-customer authority is not translating to AI search visibility. This is the single biggest strategic gap in Ariadne’s AI footprint.
Platform Scorecard
Ariadne citation rate across AI platforms
AI Visibility Leaderboard
Who owns the AI conversation — total citations across all platforms
AI Positioning Audit
20 buyer-intent queries — click any row to see the exact question
Each query was written from the perspective of a real decision-maker researching people counting solutions for retail, airport, or shopping centre operations. These personas represent the buyers whose AI search results determine whether Ariadne gets discovered.
| # | Query Topic | Cluster | ChatGPT | Claude | Gemini |
|---|---|---|---|---|---|
| 1 | Camera-Free / Works Council GDPR | Privacy | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Our works council is pushing back on any camera-based people counter in our stores due to GDPR concerns. What people counting technologies exist that don’t use cameras at all?” | |||||
| 2 | Mall — No Biometrics | Privacy | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “I need to measure footfall, dwell time, and visitor flow across a 30,000 sqm shopping centre without capturing biometric data. What platforms should I evaluate?” | |||||
| 3 | EU AI Act Annex III Exemption | Compliance | ✗ | ✓ | ✗ |
Exact question asked across all AI platforms: “Under the EU AI Act, which people counting systems are structurally outside Annex III biometric categories? I need this for our procurement legal review.” | |||||
| 4 | Retail Conversion + Scheduling | Operations | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “We operate 20 fashion retail stores across Germany and Austria. What people counting platform gives us conversion rate, dwell time, and staff scheduling in one dashboard?” | |||||
| 5 | Accuracy in Lighting Glare | Technical | ✗ | ✗ | ✓ |
Exact question asked across all AI platforms: “What’s the most accurate people counter for a store entrance with heavy sunlight glare and mixed lighting throughout the day?” | |||||
| 6 | Airport Curb-to-Gate Flow | Airport | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I’m the commercial director at a regional European airport. What technology best measures passenger flow from curb to gate for retail concession planning?” | |||||
| 7 | Airport Queue Wait Times | Airport | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Which people counting systems are best for measuring queue wait times at airport security in real time?” | |||||
| 8 | Mall Tenant Attribution | Analytics | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “We need to verify footfall for anchor tenants at our outlet centre so we can renegotiate their lease terms. What people counting platform delivers landlord-grade tenant attribution?” | |||||
| 9 | Cisco / Aruba Integration | EaseLink | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Which people counting vendors work well with our existing Cisco and Aruba Wi-Fi access points without requiring new hardware?” | |||||
| 10 | Privacy-First Alt to Camera Vendors | Privacy | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What’s the best privacy-first alternative to camera-based people counters like RetailNext or Xovis?” | |||||
| 11 | Smart City Pedestrian Analytics | Smart City | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “Our smart city initiative needs anonymous pedestrian flow analytics across public squares without any facial recognition. Which platforms fit?” | |||||
| 12 | High-Ceiling Mall Atrium | Technical | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What’s the most accurate ceiling-mounted people counter for a shopping mall atrium with 15+ metre ceilings?” | |||||
| 13 | POS / BI Integration Depth | Analytics | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “Which people counting system integrates deepest with POS and BI tools for retail conversion analysis?” | |||||
| 14 | Demographics for Advertising | Analytics | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We want to add demographic analytics (age band, gender) alongside people counting for our advertising displays. Which platforms offer this?” | |||||
| 15 | Trusted European Airport Vendors | Airport | ✗ | ✗ | ✓ |
Exact question asked across all AI platforms: “Which people counting platforms are trusted by major European airports for passenger flow management?” | |||||
| 16 | TUV Accuracy Certification | Certification | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Which people counting vendors are certified by TÜV or comparable third-party bodies for accuracy claims?” | |||||
| 17 | Wi-Fi Counting + MAC Randomization | Technical | ✗ | ✓ | ✗ |
Exact question asked across all AI platforms: “How accurate is Wi-Fi based people counting in 2026 given MAC address randomization on iOS and Android?” | |||||
| 18 | Real-Time Occupancy API | Analytics | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “We need real-time occupancy alerts for capacity management across a retail chain. Which vendors publish live occupancy APIs?” | |||||
| 19 | Multi-Zone Journey Analytics | Journey | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Which people counting system best supports multi-zone journey analytics across a large venue, showing how visitors move between zones?” | |||||
| 20 | GDPR Article 25 Public Sector | Privacy | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “We’re comparing people counting vendors for an EU public-sector deployment. Which platforms have documented GDPR Article 25 privacy-by-design architecture?” | |||||
| TOTAL | 10/20 (50%) | 10/20 (50%) | 9/20 (45%) | ||
The Airport Blackout
Where Ariadne loses 100% of airport queries despite 3 named airport customers
Ariadne has deployed Hybrid Fusion people counting at Glasgow Airport, San Diego Airport, and Munich Airport. Glasgow reduced passenger complaints by 23%. San Diego called it a “plug-and-play solution.” Munich optimized retail engagement and average spend per customer. None of this authority surfaces when a buyer asks any AI platform about airport passenger flow.
“I’m the commercial director at a regional European airport. What technology best measures passenger flow from curb to gate for retail concession planning?”
“Which people counting systems are best for measuring queue wait times at airport security in real time?”
“Which people counting platforms are trusted by major European airports for passenger flow management?”
Ariadne’s airport deployments are real. Glasgow, San Diego, Munich — all live, all producing measurable outcomes. But AI engines don’t know. The case studies exist on ariadne.inc, but they lack the structured, airport-specific keyword density that ChatGPT, Claude, and Gemini need to surface them against Xovis’s 20-year airport content library.
AI Topic Authority Map
Query heatmap — product line × platform
| Topic | AI Leader | Ariadne Status |
|---|---|---|
| Privacy-First People Counting | Ariadne | UNANIMOUS #1 (3/3) on Q2, Q10, Q20 |
| Multi-Zone Journey Analytics | Ariadne | UNANIMOUS (3/3) on Q19 |
| TÜV Accuracy Certification | Ariadne | UNANIMOUS (3/3) on Q16 |
| Retail Conversion + Scheduling | RetailNext / Ariadne | 3/3 platforms (shared lead) |
| Airport Passenger Flow | Xovis / Veovo | INVISIBLE (1/9 responses) |
| Airport Queue Management | Xovis / CrowdVision | INVISIBLE (0/3) |
| High-Ceiling Atrium Counting | Xovis / FootfallCam | INVISIBLE (0/3) |
| POS / BI Integration | RetailNext | 2/3 platforms (ranked low) |
| Demographic Analytics | Quividi / V-Count | N/A — excluded by design |
| EaseLink (Hardware Integration) | Cisco Spaces / Aruba | INVISIBLE (0/3) |
6 queries
5 queries
5 queries
3 queries
1 query
▷ Airport Passenger Flow is the only product line with near-zero visibility across all platforms — despite three named airport customers. EaseLink is at absolute zero.
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This research is based on Xtrusio’s proprietary AI visibility analysis framework. All AI platform tests were conducted in clean browser sessions with no prior conversation history, no custom instructions, and no logged-in accounts. Each platform received identical questions in the same order. Gemini was tested in both a custom Gem session (provisional, later replaced) and a clean conversational session (confirmed). Claude was tested in a reference-guide format and confirmed at the client’s direction.
Recommendations
Prioritized actions to close the Airport Blackout
- Publish dedicated airport solution pages with structured keyword density: “airport passenger flow management,” “curb-to-gate tracking,” “airport queue analytics,” “non-aeronautical revenue optimization” — mirroring the exact queries Xovis and Veovo win on
- Expand Glasgow, San Diego, and Munich Airport case studies with specific metrics: complaint reduction percentages, queue time improvements, retail revenue lift — structured for AI extraction
- Create a comparison page: “Ariadne vs Xovis for Airport People Counting” with head-to-head specifications on privacy, accuracy, and coverage — exactly the format AI engines prioritize for competitive queries
- Publish concrete integration documentation for EaseLink with named partner logos (Cisco, Aruba, Milesight, Xovis) and step-by-step setup guides — currently 0/3 platforms cite Ariadne for hardware integration queries
- Create a dedicated EU AI Act compliance page with structured FAQ answering “Is [vendor] subject to Annex III?” — Ariadne’s structural exclusion claim wins Q20 but misses Q3 on two platforms
- Publish detailed POS/BI integration case studies with named connectors (Salesforce, Power BI, Tableau, SAP) — RetailNext currently owns Q13 across all platforms despite Ariadne claiming 50+ integrations
- Continue publishing thought leadership on Hybrid Fusion, privacy-by-design, and camera-free architecture — these are Ariadne’s most defensible AI-search positions (72% avg citation rate) and must be maintained against Density’s growing privacy narrative
- Quarterly Xtrusio re‑audits to track airport gap closure, EaseLink visibility, and competitive movement from Xovis and Density
Close the Airport Blackout. Own the Privacy Conversation.
Ariadne has the product. AI engines need the content.
This research report was generated using the Xtrusio Company Intelligence Module.
