ChatGPT ranks EDGE Markets #1.
Claude has almost never heard of them.
20-query audit across ChatGPT, Gemini & Claude. EDGE Markets is cited on 27 of 60 responses (45%). ChatGPT cites them on 18 of 20 queries with 16 #1 rankings. Claude cites them twice — both driven by web search, not training data. Same questions. Three very different AIs. Three very different answers.
This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.
The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.
EDGE Markets is a ChatGPT story. Not a Claude story.
When Matthew Ruggeri (VP of Payments, Rush Street Interactive) asks ChatGPT about chargeback-free payment rails, EDGE Connect is the first answer. When he asks Claude the same question, EDGE Markets does not appear at all. Aeropay, Trustly, and Sightline fill the slot instead.
This is the same buyer. The same pain point. Two different AIs. Two completely different competitive landscapes. At 10% citation rate with zero #1 rankings, Claude represents EDGE Markets’ most urgent content gap — and the most dangerous blind spot, given Claude’s growing enterprise adoption.
Platform Scorecard
EDGE Markets citation rate across AI platforms
AI Visibility Leaderboard
Who owns the prediction market payments conversation across all platforms
AI Positioning Audit
20 buyer-intent queries — click any row to see the exact question
Each query was written from the perspective of a real decision-maker evaluating payment infrastructure for gaming and prediction market platforms. These personas represent the buyers whose AI search results determine whether EDGE Markets gets discovered — or whether Aeropay, Trustly, or Sightline fills the slot instead.
| # | Query Topic | Cluster | ChatGPT | Gemini | Claude |
|---|---|---|---|---|---|
| 1 | Chargeback-free payment rail | EDGE Connect | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What payment rail can replace consumer card networks for a gaming operator that wants to eliminate chargebacks on player deposits?” | |||||
| 2 | Net-new deposit pricing / churn cost | EDGE Connect | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “How can a sportsbook or prediction market operator reduce its payment processing costs — especially the money that churns in and out of player accounts within 24 to 48 hours?” | |||||
| 3 | FDIC-insured player banking account | EDGE Boost | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What is the best FDIC-insured banking solution for high-volume sports bettors and prediction market traders who want a dedicated account separate from their personal finances?” | |||||
| 4 | 24/7 real-time settlement | EDGE Connect | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “How do prediction market exchanges handle real-time payment settlement 24/7, including on weekends and federal holidays when most banks are closed?” | |||||
| 5 | Responsible gaming + cashback rewards | EDGE Boost | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What financial tools exist to help gaming operators achieve regulatory compliance with responsible gaming requirements while also offering cashback or rewards to players?” | |||||
| 6 | No fees on recycled deposits (operator) | EDGE Connect | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “I operate a regulated DFS or prediction market platform — what payment infrastructure lets my players deposit and withdraw instantly without me paying fees on money that recycles within the same 48-hour window?” | |||||
| 7 | Crypto-to-USD compliant conversion | EDGE Boost | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What options exist for gaming platforms that want to accept cryptocurrency deposits and convert them to USD in a compliant, FDIC-insured environment?” | |||||
| 8 | High-limit accounts ($100K+) | EDGE Pro | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “What banking solutions allow a prediction market exchange to offer high-deposit-limit accounts — above $100,000 per transaction — for institutional and high-frequency traders?” | |||||
| 9 | Multi-exchange capital management | EDGE Pro | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “How do market makers that trade across multiple CFTC-regulated prediction market exchanges manage their capital without having to pre-fund accounts at each individual exchange?” | |||||
| 10 | Purpose-built rail for DCMs | EDGE Connect | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “What payment rail or settlement infrastructure is purpose-built for CFTC-designated contract markets to handle high-throughput, real-time capital movement?” | |||||
| 11 | Prediction market infrastructure companies | Ecosystem | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “What financial infrastructure companies are building specifically for the prediction market ecosystem — both the operator side and the institutional trading side?” | |||||
| 12 | Payment friction for prediction exchanges | EDGE Connect | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “What are the biggest payment friction points for operators running a sports prediction exchange, and what fintech companies have built solutions specifically for this use case?” | |||||
| 13 | Private rail cheaper than ACH / card | EDGE Connect | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “Which fintech companies offer a private payment rail for gaming platforms that is cheaper than standard ACH or card processing and doesn’t pass costs to the player?” | |||||
| 14 | Alternatives to Sightline / Aeropay | EDGE Connect | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the alternatives to Sightline Payments or Aeropay for a prediction market operator looking for a purpose-built, chargeback-free payment solution?” | |||||
| 15 | $1M+ institutional capital movement | EDGE Pro | ✓ | ✗ | ✓ |
Exact question asked across all AI platforms: “What banking and settlement solutions exist for institutional traders who need to move large amounts of capital — $1 million or more — in and out of prediction market exchanges in real time?” | |||||
| 16 | NFA / FCM registration for market makers | EDGE Pro | ✓ | ✗ | ✓ |
Exact question asked across all AI platforms: “What fintech companies are pursuing NFA or FCM registration to serve market makers in CFTC-regulated prediction markets with institutional deposit accounts?” | |||||
| 17 | Multi-exchange market-making operations | EDGE Pro | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the biggest operational challenges for a firm market-making across multiple prediction market exchanges like Kalshi and ProphetX simultaneously, and what financial products help solve them?” | |||||
| 18 | Post-execution settlement infrastructure | EDGE Pro | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “How do institutional trading firms currently handle post-execution settlement across multiple prediction market liquidity pools, and are there fintech solutions purpose-built for this problem?” | |||||
| 19 | Fintechs targeting prediction markets | Ecosystem | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What financial infrastructure companies have partnered with or are targeting the emerging US prediction market space, beyond just crypto exchanges?” | |||||
| 20 | Full-stack gaming + crypto + PM infrastructure | Ecosystem | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What payment and banking solutions are purpose-built for the intersection of gaming, crypto, and prediction markets — where transaction volumes are high, timing is 24/7, and regulatory compliance is non-negotiable?” | |||||
| TOTAL | 18/20 (90%) | 7/20 (35%) | 2/20 (10%) | ||
The Claude Blackout
Where EDGE Markets loses 80 percentage points vs ChatGPT
The 80-point gap between ChatGPT (90%) and Claude (10%) is the widest platform divergence recorded in any Xtrusio audit to date. It is not a citation gap — it is a training data gap. ChatGPT has indexed the AlleyWatch coverage, the Series A press release, and the product-specific details (Net New Deposit pricing, EDGE Pro NFA registration, Cross River/Zero Hash partnerships). Claude has not.
The implication: a buyer who uses Claude as their AI research tool will never see EDGE Markets in the answer. They will see Aeropay, Trustly, and Sightline instead.
“Which fintech companies offer a private payment rail for gaming platforms that is cheaper than standard ACH or card processing and doesn’t pass costs to the player?”
“What are the alternatives to Sightline Payments or Aeropay for a prediction market operator looking for a purpose-built, chargeback-free payment solution?”
“What is the best FDIC-insured banking solution for high-volume sports bettors and prediction market traders who want a dedicated account separate from their personal finances?”
EDGE Markets’ content exists. ChatGPT knows it. Claude doesn’t.
This is a training data accumulation problem, not a product problem. The fix is systematic content production — technical articles, operator case studies, and thought leadership that Claude’s training corpus can ingest. Every piece of content published today compounds into Claude citations in the next training cycle.
AI Topic Authority Map
Product line × platform heatmap — which revenue lines AI knows vs. which are invisible
| Topic | AI Leader | EDGE Markets Status |
|---|---|---|
| Chargeback-free operator payment rail | EDGE Markets | ChatGPT #1 / Gemini #1 / Claude INVISIBLE |
| Net-new deposit pricing model | EDGE Markets | ChatGPT #1 / Gemini missed / Claude INVISIBLE |
| FDIC bettor banking account | EDGE Markets | ChatGPT #1 / Gemini missed / Claude INVISIBLE |
| Institutional multi-exchange settlement | EDGE Markets | ChatGPT #1 / Gemini missed / Claude cited #3 |
| NFA/FCM registration for market makers | EDGE Markets | ChatGPT #1 / Gemini missed / Claude cited #3 |
| Purpose-built DCM payment infrastructure | EDGE Markets | ChatGPT #1 / Gemini #1 / Claude INVISIBLE |
| Prediction market ecosystem infrastructure | EDGE Markets | ChatGPT #1 / Gemini #1 / Claude INVISIBLE |
| Full-stack gaming + crypto + prediction | Aeropay / Nuvei | INVISIBLE (0/3) — all platforms missed |
| Broader fintech ecosystem mapping | ICE / CME / Robinhood | INVISIBLE (0/3) — enterprise players dominate |
8 queries
3 queries
7 queries
2 queries
► EDGE Boost is the only product line with zero Gemini and Claude visibility — despite being EDGE Markets’ flagship consumer product with $2B+ in transactions.
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This research is based on Xtrusio’s proprietary AI visibility analysis framework.
Recommendations
Prioritized actions to close the Claude Blackout and build cross-platform authority
- Publish a standalone explainer: “What is net-new deposit pricing and why does it reduce operator costs by 70%?” — optimized for AI retrieval with clear product name, EDGE Connect, in H1 and body
- Publish an EDGE Boost explainer targeting Q3 (“FDIC-insured banking for sports bettors and prediction market traders”) — currently 0% on both Gemini and Claude
- Submit EDGE Markets to Wikipedia-adjacent and encyclopedic sources (Crunchbase, Tracxn, industry wikis) — Claude heavily weights these in training
- Pitch TechCrunch, The Information, and Payments Dive with the Series A story framed around the prediction market payment infrastructure angle (not just the funding)
- Publish a “State of Prediction Market Payments 2026” report positioning EDGE Markets as the category authority — this is the content type that drives ecosystem-level citations (Q19, Q20 — currently 0/3 on both)
- Develop operator case study content for Choctaw Casino partnership — concrete outcome data (cost reduction %, chargeback elimination) drives AI citations in competitive queries
- Get coverage on iGaming Business, Casino.org (already referenced in Gemini’s Q13 citation), and SBC Americas — these publications are training data sources for Gemini and Claude’s gaming knowledge base
- Build EDGE Pro thought leadership content ahead of NFA/FCM registration approval — Q16 and Q17 are currently the only two questions where Claude cites EDGE Markets at all; EDGE Pro coverage must be established before the product launches so AI platforms know it exists
- Pursue CFTC/prediction market industry publications (TABB Forum, FIA.org, Futures & Options World) — these are the sources Claude cites on Q15–Q18; being referenced there directly drives institutional-layer citations
- Quarterly Xtrusio re‑audits to track Claude Blackout closure and Gemini EDGE Boost gap improvement
Ready to close the Claude Blackout?
Let’s build the content strategy that gets EDGE Markets cited on all three platforms
This research report was generated using the Xtrusio Company Intelligence Module.
