Lattice owns ChatGPT.
Engagedly doesn’t exist.
25-query audit across ChatGPT, Gemini & Claude. Engagedly is cited on 6 of 75 responses (8%). ChatGPT — the world’s most-used AI — returns zero mentions of Engagedly across all 25 buyer-intent questions. Lattice appears on 22 of those same 25.
This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.
The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.
Engagedly’s “all-in-one” positioning is completely owned by competitors in AI search.
When an HR director asks ChatGPT for a performance management platform that combines reviews, goals, and engagement — Engagedly’s exact pitch — the AI recommends Lattice (22/25), 15Five (14/25), and Leapsome (12/25). Engagedly appears zero times. The company’s only defensible category across all three AI platforms is gamification, where it ranks #1 on Claude. But gamification alone cannot sustain visibility when buyers are searching for platform selection, OKR tracking, 360° feedback, and manager effectiveness — categories where Engagedly is invisible.
Platform Scorecard
Engagedly citation rate across AI platforms
AI Visibility Leaderboard
Who owns the AI conversation — total citations across all platforms
AI Positioning Audit
25 buyer-intent queries — click any row to see the exact question
Each query was written from the perspective of a real decision-maker researching performance management and talent management solutions. These personas represent the HR leaders and people ops executives whose AI search results determine whether Engagedly gets discovered during the evaluation process.
| # | Query Topic | Cluster | Claude | ChatGPT | Gemini |
|---|---|---|---|---|---|
| 1 | Mid-market PM platform evaluation | Platform Selection | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We\u2019re a 400-person SaaS company still doing annual reviews in spreadsheets. What performance management platforms should I evaluate that work well for mid-market tech companies?” | |||||
| 2 | Manufacturing multi-site reviews | Industry | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I\u2019m an HR director at a manufacturing company with 800 employees across three plants. What performance review software can handle different review cycles for frontline workers versus office staff?” | |||||
| 3 | Low manager participation | Adoption | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Our managers hate our current performance review process and participation rates are below 50%. What tools can help make reviews less painful and more continuous?” | |||||
| 4 | All-in-one talent management | All-in-One | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I need a platform that combines performance reviews, goal tracking, and employee engagement surveys in one place. What are the best all-in-one talent management solutions?” | |||||
| 5 | PE post-acquisition deployment | PE / M\u0026A | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We\u2019re a PE-backed company that just acquired two businesses and need to standardize performance management across all three entities quickly. What platforms are built for that kind of rapid deployment?” | |||||
| 6 | AI bias reduction + coaching | AI in HR | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What AI-powered performance management tools are available that can help reduce bias in reviews and provide coaching recommendations to managers?” | |||||
| 7 | OKR + goal alignment | OKRs | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I\u2019m looking for a performance management system that includes OKR tracking and can align individual goals with company-level objectives. What are my best options?” | |||||
| 8 | Declining engagement scores | Engagement | ✗ | ✗ | ✓ |
Exact question asked across all AI platforms: “Our employee engagement scores have been declining for three quarters. What platforms combine engagement surveys with actionable performance management so we can connect the dots?” | |||||
| 9 | Annual to continuous PM | Continuous PM | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “We\u2019re considering moving from annual reviews to continuous performance management. What platforms support ongoing check-ins, real-time feedback, and quarterly reviews?” | |||||
| 10 | Talent mgmt with built-in LMS | L\u0026D | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “I need a talent management platform with a built-in learning management system so we can tie employee development directly to performance gaps. What should I look at?” | |||||
| 11 | Hybrid/remote team PM | Remote/Hybrid | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What performance management software works best for hybrid and remote teams where managers and direct reports are in different time zones?” | |||||
| 12 | Integrated 360\u00b0 feedback | 360\u00b0 Feedback | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We need a 360-degree feedback solution that integrates with our performance review process rather than being a separate tool. What platforms offer that natively?” | |||||
| 13 | Gamification for engagement | Gamification | ✓ | ✗ | ✓ |
Exact question asked across all AI platforms: “Our CEO wants to implement gamification to boost employee engagement and motivation. What HR tech platforms use gamification effectively in performance management?” | |||||
| 14 | HRIS + Slack integration | Integrations | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I\u2019m evaluating performance management tools and need something that integrates with our existing HRIS and Slack. What platforms have the best integration ecosystem?” | |||||
| 15 | Healthcare + compliance training | Healthcare | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We\u2019re a healthcare organization with 600 employees and need a performance management system that also handles compliance training tracking. What solutions combine both?” | |||||
| 16 | 200-1000 employees, admin-light | Mid-Market | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the best performance management platforms for companies with 200 to 1,000 employees that don\u2019t require a dedicated HR tech team to administer?” | |||||
| 17 | ROI business case | ROI | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I need to build a business case for replacing our current performance management tool. What ROI metrics do other mid-market companies see from modern performance management software?” | |||||
| 18 | Recognition tied to goals | Recognition | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What employee recognition and rewards platforms integrate with performance management systems so we can tie recognition to goal achievement?” | |||||
| 19 | Succession planning + HiPo | Succession | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I\u2019m looking for a talent management platform that supports succession planning and helps identify high-potential employees through performance data. What are my options?” | |||||
| 20 | Competency-based framework | Competencies | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We want to implement a competency-based performance framework across our organization. What software platforms support custom competency models and skill assessments?” | |||||
| 21 | Board-level people analytics | Analytics | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Our board is asking for better people analytics and workforce insights. What performance management platforms provide executive-level dashboards and predictive analytics?” | |||||
| 22 | Annual + continuous simultaneously | Dual Review | ✗ | ✗ | ✓ |
Exact question asked across all AI platforms: “I need a performance management solution that can run both traditional annual reviews and more modern continuous feedback cycles simultaneously during our transition period. What tools support that?” | |||||
| 23 | G2/Capterra top-rated | Vendor Landscape | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the top-rated performance management platforms on G2 and Capterra for mid-sized companies, and how do they compare on ease of use?” | |||||
| 24 | Financial services security | Security | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We\u2019re a financial services firm with strict data security requirements. What performance management platforms offer SOC 2 compliance and enterprise-grade security?” | |||||
| 25 | Manager effectiveness tools | Manager Dev | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I want to improve manager effectiveness at our company. What talent management platforms offer manager coaching tools, one-on-one meeting frameworks, and development recommendations?” | |||||
| TOTAL | 3/25 (12%) | 0/25 (0%) | 3/25 (12%) | ||
Semrush AI Visibility
Automated scores vs buyer-intent reality
Semrush’s AI Visibility tool tracks how often a domain is mentioned across AI platforms — but the queries it tracks are dominated by branded and navigational terms like “Engagedly HR and Employee Engagement Platform” and “How does Engagedly compare to other HR tools.” These are questions from people who already know Engagedly. They tell you nothing about whether a buyer in discovery mode — someone searching “best performance management software for mid-market companies” — will find Engagedly. That’s what this audit measures.
| Company | Score | Mentions | Citations | Buyer-Intent |
|---|---|---|---|---|
| engagedly.com | 17/100 | 194 | 1.7K | 8% |
| lattice.com | 30/100 | 5.1K | 7.5K | 57% |
| leapsome.com | 21/100 | 1.6K | 4.6K | 31% |
| 15five.com | 19/100 | 13 | 1.4K | 31% |
Engagedly’s 17/100 score comes almost entirely from branded queries where the user already typed “Engagedly.” The Topics view confirms this: the top-tracked topic is literally “Engagedly HR and Employee Engagement Platform.” This creates a misleading picture of AI visibility — Semrush says Engagedly exists in AI responses, but only when someone asks for it by name. In buyer-intent testing (no brand mentioned), Engagedly appears in only 8% of responses.
Lattice leads with a 30/100 Semrush score and 5.1K mentions — but even Lattice is marked “Low.” The real story is in buyer-intent performance: Lattice converts at 57% on buyer questions vs. Engagedly’s 8%. Semrush scores cluster everyone in the “Low” range (17–30), but Xtrusio buyer-intent testing reveals a 7× gap between the leader and Engagedly.
The ChatGPT Gap
Where Engagedly loses 100% of buyer visibility on the world’s most-used AI
ChatGPT is the highest-traffic AI platform globally. When an HR director asks it for performance management software recommendations, ChatGPT draws on its training data and web search to build a response. Across all 25 buyer-intent queries in this audit, ChatGPT returned zero mentions of Engagedly — not as a primary recommendation, not as an alternative, not even as a footnote.
“I need a platform that combines performance reviews, goal tracking, and employee engagement surveys in one place. What are the best all-in-one talent management solutions?”
“Our CEO wants to implement gamification to boost employee engagement and motivation. What HR tech platforms use gamification effectively in performance management?”
“What are the best performance management platforms for companies with 200 to 1,000 employees that don’t require a dedicated HR tech team to administer?”
Engagedly’s content exists. Claude knows about Marissa AI and Engagedly Academy. But ChatGPT doesn’t. The world’s most-used AI recommends Lattice, 15Five, and Leapsome — competitors with near-identical product features — for every single question Engagedly should be winning.
AI Topic Authority Map
Which categories Engagedly owns in AI answers
| Topic | AI Leader | Engagedly Status |
|---|---|---|
| Gamification for Engagement | Engagedly | Claude #1, Gemini R3 (2/3) |
| Performance + Engagement Integration | Culture Amp / Lattice | Gemini only (1/3) |
| Continuous Performance Management | 15Five / Lattice | Claude only R5 (1/3) |
| Talent Mgmt + Built-in LMS | Leapsome / Cornerstone | Claude only R3 (1/3) |
| Dual Review (Annual + Continuous) | Lattice / PerformYard | Gemini only R3 (1/3) |
| Platform Selection (Mid-Market) | Lattice | INVISIBLE (0/3) |
| All-in-One Platform | Leapsome | INVISIBLE (0/3) |
| OKRs & Goal Alignment | Betterworks / Lattice | INVISIBLE (0/3) |
| 360° Feedback | Lattice / Leapsome | INVISIBLE (0/3) |
| Manager Effectiveness | 15Five / Lattice | INVISIBLE (0/3) |
| People Analytics / Dashboards | Visier / Culture Amp | INVISIBLE (0/3) |
| Recognition & Rewards | Bonusly / Achievers | INVISIBLE (0/3) |
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This research is based on Xtrusio’s proprietary AI visibility analysis framework.
Recommendations
Prioritized actions to close the ChatGPT gap
- Publish authoritative comparison pages: “Engagedly vs Lattice,” “Engagedly vs 15Five,” “Engagedly vs Leapsome” — these become training signals for ChatGPT’s search and retrieval
- Create a “Best Performance Management Software” guide on engagedly.com that positions Engagedly alongside Lattice, 15Five, and Leapsome — matching the exact queries buyers ask AI
- Optimize engagedly.com for AI crawlability — add structured data, FAQ schema, and clear product taxonomy that AI systems can parse
- Create dedicated, SEO-optimized pages for each invisible category: OKRs, 360° feedback, manager coaching, succession planning, people analytics
- Amplify Marissa AI positioning — Claude already references it. Publish case studies, product deep-dives, and third-party coverage featuring Marissa AI capabilities for bias reduction, coaching, and analytics
- Pursue G2 and Capterra review volume — Q23 (“top-rated platforms”) is a high-intent query where peer review sites heavily influence AI responses
- Target industry-specific content for healthcare (Q15), manufacturing (Q2), and financial services (Q24) — verticals where no single vendor dominates
- Build a “Performance Management ROI Calculator” (Q17) — interactive tools get cited as authoritative sources by AI platforms
- Quarterly Xtrusio re‑audits to track gap closure and measure progress against Lattice, Leapsome, and 15Five
Engagedly’s content exists. AI doesn’t know it.
Let’s fix that.
This research report was generated using the Xtrusio Company Intelligence Module.
