Adda247 Marketing Intelligence
Vernacular-first government exam prep platform for India's Tier-II/III aspirants
1. Company Overview
Key metrics and business fundamentals
📊
Key Metrics
$27.3M
Revenue (FY24)
1.2M
Paid Users
7%
Market Share
$175M
Valuation
📈
Product Breakdown
2. Competitor Analysis
Market positioning and competitive landscape
⚔️
Market Share Comparison (Online Govt Exam Prep)
3. Market Landscape
Industry trends and market dynamics
🌍
Market Overview
- India Coaching Market₹54,400 Cr (~$6.1B)
- Online Govt Exam Niche₹3,000–5,000 Cr
- Global Test-Prep Size$126B (2024)
- Market MaturityOnline Fastest Growing
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Revenue Trend (₹ Crores)
4. Customer Personas
Target audience profiles and behaviors
👩🎓
Sakshi Verma — SSC Aspirant
👨👧
Rajesh Kumar — Parent/Payer
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Arjun Singh — Power User
5. Goals & KPIs
Strategic objectives and performance indicators (Jan–Jun 2026)
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Goal Progress
Paid Subscribers (1.2M → 1.5M)
80%
Free→Paid Conversion (3.0% → 4.2%)
71%
CAC Reduction (₹650 → ₹520)
80%
D60 Retention (58% → 65%)
89%
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KPI Radar
6. Strategy Framework
Strategic pillars and 4Ps approach
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Strategic Pillars Distribution
7. Execution Plan
Timeline and key milestones (Jan–Jun 2026)
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Key Milestones
Jan 2026
Foundation Phase
Adaptive mock v1, doubt-solve SLA, referral 2.0 build, creator cohort live
Feb 2026
Launch Phase
Streaks launch, state packs 1-2 live, 10+ workshops booked
Mar–Apr 2026
Scale Phase
Adaptive mock GA, 20 creators, MMM light test, exam-season promos
May–Jun 2026
Optimization Phase
40 workshops done, creator pruning by CAC, interview rooms live, retro
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Budget Allocation (Q1-Q2 2026)
8. Governance & Metrics
Accountability and success measurement
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Governance Structure
- Review CadenceWeekly Ops + Monthly Strategy
- Dashboard OwnerGrowth PM + Data Lead
- Decision AuthorityCEO Anil Nagar
- Escalation TriggerCAC >600 for 14 days
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Success Metrics Baseline vs Target
