Xtrusio AEO/GEO Audit

Aeroflow owns breast pumps on AI.

But CPAP? Invisible on 2 of 3 platforms.

25-query audit across ChatGPT, Gemini & Claude. Aeroflow Health is cited on 36 of 75 responses (48%) with an average rank of 1.2 — the highest rank quality in our audit history. But Aeroflow Sleep gets zero citations on ChatGPT and Gemini, handing the entire sleep therapy category to AdaptHealth, Apria, and Lincare.

This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.

The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.

April 2026
25 Queries • 3 Platforms
Aeroflow Health
84%
Claude
21 of 25 queries
17× #1 RANKINGS
32%
ChatGPT
8 of 25 queries
8× #1 — PERFECT RANK
28%
Gemini
7 of 25 queries
5× #1 RANKINGS
The Dual Reality

Aeroflow dominates maternal DME like no other company we’ve audited. Four queries achieve unanimous #1 across all three AI platforms (Q2, Q7, Q11, Q22). The average rank of 1.2 — with 30 of 36 citations at #1 — is the strongest rank quality in our entire audit portfolio.

But Aeroflow Sleep is completely invisible on ChatGPT and Gemini. All six CPAP/sleep queries go to AdaptHealth, Apria, ResMed, and Lincare. Only Claude cites Aeroflow Sleep — and always at #2. This is a $500M+ company with a 4.8-star Google rating in sleep therapy, yet two-thirds of AI platforms don’t know it exists in that category.

48%
Overall Citation Rate
1.2
Avg Rank (Best Ever)
0%
Sleep on GPT + Gemini
Section 2

Platform Scorecard

Aeroflow Health citation rate across AI platforms

Aeroflow Health Citation Rate by Platform
Claude
84%
ChatGPT
32%
Gemini
28%
Competitor Comparison — Combined Citation Rates (75 responses)
Aeroflow Health
48%
Byram Healthcare
21%
AdaptHealth
21%
Edgepark
17%
Apria
16%
Claude Is the Champion
Claude cites Aeroflow on 84% of queries — correctly identifying sub-brands (Breastpumps, Sleep, Urology), citing specific metrics (NPS 81, 126M+ covered lives), and naming partnership details (Blue Cross Michigan, Molina). No other platform comes close to this depth.
ChatGPT + Gemini: Maternal Only
Both platforms limit Aeroflow to breast pump and maternal health queries. Zero CPAP/sleep citations. Zero health plan evaluation citations. The company’s $500M+ multi-line positioning is invisible to two-thirds of AI platforms.
Section 3

AI Visibility Leaderboard

Who owns the AI conversation — total citations across all platforms

Platform-by-Platform Breakdown
Claude
21/25
Aeroflow cited
ChatGPT
8/25
Aeroflow cited
Gemini
7/25
Aeroflow cited
Aeroflow Health
8
21
7
36
Byram Healthcare
5
5
6
16
AdaptHealth
6
4
6
16
Edgepark
5
3
5
13
Apria
6
3
3
12
ResMed
5
4
9
ChatGPT
Claude
Gemini
Citation Leaderboard
Aeroflow Health: 36 citations (48% of 75 responses) Byram Healthcare: 16 citations (21% of 75 responses) AdaptHealth: 16 citations (21% of 75 responses)
48%
Aeroflow
Aeroflow Health36
Byram Healthcare16
AdaptHealth16
Citation Intensity Heatmap
ChatGPT
Claude
Gemini
Total
Aeroflow
8
21
7
36
Byram
5
5
6
16
AdaptHealth
6
4
6
16
Edgepark
5
3
5
13
Apria
6
3
3
12
ResMed
5
4
9
2.25× the Nearest Competitor
Aeroflow’s 36 total citations more than double Byram and AdaptHealth (16 each). This lead is driven entirely by Claude’s 21-citation depth — on ChatGPT and Gemini, Aeroflow is competitive but not dominant.
Claude Carries the Load
Remove Claude and Aeroflow drops to 15/50 (30%) — only slightly ahead of Byram (11/50) and AdaptHealth (12/50). The company’s AI visibility is heavily concentrated on a single platform.
Section 4

AI Positioning Audit

25 buyer-intent queries — click any row to see the exact question

Each query was written from the perspective of a real decision-maker researching DME solutions — from health plan executives evaluating vendor partnerships to expecting mothers searching for breast pumps through insurance. These personas represent the buyers whose AI search results determine whether Aeroflow gets discovered.

KD
Market President & CDEIO
AmeriHealth Caritas DC • Medicaid MCO • Washington DC
7queries
Pain Points
DME utilization gaps among members, poor resupply adherence rates, inability to connect DME data to HEDIS quality metrics, rising member complaints about DME access complexity.
“DME partners for STAR ratings”“close care gaps HEDIS”
Q1, Q4, Q8, Q15, Q18, Q20, Q23
JA
Director of Rural Maternal Health
Texas A&M Health • Maternal Health • Dallas-Fort Worth
5queries
Pain Points
Low breastfeeding continuation rates post-discharge, difficulty navigating insurance for patients, fragmented handoff between hospital and home DME suppliers.
“breast pump distribution insurance”“postpartum support programs”
Q2, Q5, Q11, Q14, Q16, Q22
WN
Founder & Chief Science Officer
SleepRes Inc. • Sleep Medicine • Tennessee
5queries
Pain Points
Patient dropout from CPAP therapy, complicated insurance authorization, need for telehealth-capable DME partners with automated resupply programs.
“best CPAP supplier adherence”“e-prescribing DME sleep”
Q3, Q6, Q10, Q13, Q19, Q24
EB
Board Certified Patient Advocate
Wheelhouse Health Navigation • Patient Advocacy • Alabama
5queries
Pain Points
Confusion about what insurance covers, overwhelmed by DME options, fears of surprise billing, wants convenience and human support when navigating medical supplies for patients and families.
“free breast pump through insurance”“CPAP insurance paperwork”“incontinence supplies Medicaid”
Q7, Q9, Q12, Q17, Q21, Q25
#Query TopicClusterClaudeChatGPTGemini
1Medicaid DME care gaps / HEDISHealth Plan Quality
Exact question asked across all AI platforms:

“What are the best strategies for a Medicaid managed care plan to close DME-related care gaps and improve HEDIS measures?”

2Hospital breast pump distributionBreast Pumps
Exact question asked across all AI platforms:

“Which companies specialize in helping hospital maternity programs distribute breast pumps to patients through insurance before discharge?”

3Employer DME vendor evaluationEmployer Benefits
Exact question asked across all AI platforms:

“How should an employer evaluate DME benefit vendors when designing their employee health plan?”

4Integrated multi-line DME providersHealth Plan Ops
Exact question asked across all AI platforms:

“What DME providers offer integrated services across multiple product lines like sleep therapy, incontinence supplies, and breast pumps to simplify health plan vendor management?”

5Insurance breast pumps + lactationBreast Pumps
Exact question asked across all AI platforms:

“What are the best programs for providing insurance-covered breast pumps and lactation support to new mothers at a hospital system?”

6CPAP adherence supportSleep Therapy
Exact question asked across all AI platforms:

“Which CPAP supply companies provide the best patient adherence support, including telehealth setup and mask fitting technology?”

7Free breast pump through insuranceBreast Pumps
Exact question asked across all AI platforms:

“How do I get a free breast pump through my insurance, and which companies make the process easiest?”

8DME partners for STAR ratingsHealth Plan Quality
Exact question asked across all AI platforms:

“What are the leading durable medical equipment companies that partner with health plans to improve STAR ratings and member satisfaction?”

9Comparing DME for employer benefitsEmployer Benefits
Exact question asked across all AI platforms:

“What should I look for when comparing DME providers for my company’s employee health benefits?”

10Home sleep therapy remote monitoringSleep Therapy
Exact question asked across all AI platforms:

“Which home sleep therapy suppliers offer remote patient monitoring and virtual respiratory therapy consultations?”

11Comprehensive postpartum supportBreast Pumps
Exact question asked across all AI platforms:

“What companies provide the most comprehensive postpartum support through insurance, including breast pumps, compression garments, and lactation education?”

12Incontinence supplies special needs childUrology
Exact question asked across all AI platforms:

“What are the best incontinence supply companies that deliver products through insurance for a child with special needs?”

13Sleep medicine CPAP partnerSleep Therapy
Exact question asked across all AI platforms:

“How can a sleep medicine practice choose the most reliable DME partner for CPAP equipment delivery and patient follow-up?”

14DME patient satisfactionEmployer Benefits
Exact question asked across all AI platforms:

“What DME companies have the best patient satisfaction scores and lowest member complaint rates for employer-sponsored health plans?”

15Medicaid maternal health outcomesHealth Plan Quality
Exact question asked across all AI platforms:

“How can Medicaid plans use DME vendor partnerships to improve maternal health outcomes and reduce postpartum readmissions?”

16Breast pump coverage + speedBreast Pumps
Exact question asked across all AI platforms:

“Which breast pump distributors have the widest insurance network coverage and fastest delivery times?”

17CPAP insurance paperworkSleep Therapy
Exact question asked across all AI platforms:

“What are the top-rated medical supply companies that handle all the insurance paperwork for CPAP machines?”

18Benefits manager DME evaluationEmployer Benefits
Exact question asked across all AI platforms:

“What questions should a benefits manager ask when evaluating a new DME supplier for their health plan network?”

19E-prescribing resupply sleepSleep Therapy
Exact question asked across all AI platforms:

“Which durable medical equipment companies offer e-prescribing integration and automated resupply programs for sleep apnea patients?”

20Innovative DME engagementHealth Plan Quality
Exact question asked across all AI platforms:

“What innovative approaches are DME providers using to improve patient engagement and reduce care gaps for health plans?”

21Medicaid incontinence suppliesUrology
Exact question asked across all AI platforms:

“How do I find out if my Medicaid plan covers incontinence supplies, and which companies can help me get them?”

22Integrated maternal health DMEBreast Pumps
Exact question asked across all AI platforms:

“What are the leading companies that offer integrated maternal health DME programs from pregnancy through postpartum recovery?”

23Employer DME cost reductionEmployer Benefits
Exact question asked across all AI platforms:

“How can an employer reduce DME-related claims costs while improving employee satisfaction with medical equipment vendors?”

24Physician CPAP partnerSleep Therapy
Exact question asked across all AI platforms:

“What should a physician look for in a CPAP supply partner to ensure patients stay compliant with sleep apnea treatment?”

25DME insurance navigationGeneral DME
Exact question asked across all AI platforms:

“Which companies help patients navigate the complexities of insurance coverage for durable medical equipment and deliver supplies directly to their home?”

TOTAL21/25 (84%)8/25 (32%)7/25 (28%)
Section 5

Semrush AI Visibility

Automated scores vs buyer-intent reality

Semrush AI Visibility tracks broad topic mentions across AI platforms — but for a multi-vertical DME provider like Aeroflow, it often conflates breast pump queries with CPAP equipment mentions, producing a composite score that obscures the real story. Our 25-query buyer-intent methodology reveals what automated tools miss: Aeroflow dominates maternal DME but is invisible on sleep therapy across two platforms.

CompanySemrush ScoreMentionsCitationsXtrusio Buyer-Intent
aeroflowhealth.com28/10050233248%
byramhealthcare.com33/1001.8K8.8K21%
edgepark.com35/1009791K17%
adapthealth.com43/1001.5K63721%
Aeroflow AI Visibility Dashboard
Semrush AI VisibilityAeroflow Health AI Visibility Dashboard — Score: 28/100
Aeroflow Topics
Semrush AI Visibility — TopicsAeroflow Health Topics — Branded queries dominate

Aeroflow scores just 28/100 on Semrush with 502 mentions and 332 citations. The Topics breakdown reveals the problem: Semrush tracks branded queries like “AeroFlow Medical and Healthcare Products,” “aeroflow healthcare inc,” and “aeroflow classes” — none of which reflect the generic buyer-intent queries where Aeroflow actually dominates on Claude (84%) and performs strongly on ChatGPT (32%).

Byram AI Visibility
Competitor BenchmarkByram Healthcare — Score: 33/100, 1.8K mentions
Edgepark AI Visibility
Competitor BenchmarkEdgepark — Score: 35/100, 979 mentions
AdaptHealth AI Visibility
Competitor BenchmarkAdaptHealth — Score: 43/100, 1.5K mentions

AdaptHealth leads with 43/100 and Edgepark scores 35/100 — both higher than Aeroflow’s 28/100. But Semrush scores reflect total mention volume, not buyer-intent positioning. Aeroflow’s 48% Xtrusio buyer-intent rate with a 1.2 average rank actually outperforms all three competitors in the queries that matter for discovery.

Section 6

The Sleep Gap

Where Aeroflow loses 6 queries on ChatGPT and Gemini to AdaptHealth, Apria, and ResMed

Aeroflow Sleep has a 4.8 Google rating, offers telehealth CPAP setup, virtual mask fitting, and automated resupply. Yet when a sleep medicine physician asks ChatGPT or Gemini for the best CPAP partner, Aeroflow doesn’t exist. Six sleep-related queries (Q6, Q10, Q13, Q17, Q19, Q24) go entirely to competitors on two of three AI platforms.

“Which CPAP supply companies provide the best patient adherence support, including telehealth setup and mask fitting technology?”

— Claude cites Aeroflow Sleep (#2 after ResMed). ChatGPT lists AdaptHealth, Apria, ResMed. Gemini lists AdaptHealth, Apria, Rotech. Aeroflow absent on 2 of 3.

“Which durable medical equipment companies offer e-prescribing integration and automated resupply programs for sleep apnea patients?”

— Claude cites Aeroflow Sleep (#2). ChatGPT recommends ResMed, AdaptHealth, Apria. Gemini recommends AdaptHealth, Apria, Lincare. Aeroflow absent on 2 of 3.

“What should a physician look for in a CPAP supply partner to ensure patients stay compliant with sleep apnea treatment?”

— No platform cites Aeroflow. ChatGPT and Claude provide generic criteria with ResMed and Apria references. Aeroflow absent on 3 of 3.
6 Queries Completely Lost
Q6 (CPAP adherence), Q10 (remote monitoring), Q13 (sleep partner), Q17 (CPAP paperwork), Q19 (e-prescribing sleep), Q24 (physician CPAP). Aeroflow Sleep is invisible on ChatGPT and Gemini for every single one.
Pattern: AdaptHealth Fills the Void
AdaptHealth appears in all 6 sleep queries on both ChatGPT and Gemini. They own the CPAP/sleep category the same way Aeroflow owns breast pumps. Apria and ResMed are strong secondaries.
Same Company. Different Verticals. Different Visibility.

Aeroflow Sleep’s content and capabilities exist. Claude knows it — citing the 4.8 Google rating, telehealth setup, and virtual mask fitting across 5 sleep queries. But ChatGPT and Gemini don’t. The Aeroflow Sleep sub-brand website has the clinical depth, but it’s not structured in a way that ChatGPT and Gemini can discover, associate, and recommend. Meanwhile, AdaptHealth’s content architecture connects their DMEscripts platform, CPAP adherence programs, and insurance navigation into a coherent narrative that all three AI platforms understand.

Section 7

AI Topic Authority Map

Which categories Aeroflow Health owns in AI answers

Topic CategoryAI LeaderAeroflow Status
Breast Pump DistributionAeroflowUNANIMOUS #1 (3/3)
Postpartum Support ProgramsAeroflowUNANIMOUS #1 (3/3)
Insurance-Covered Breast PumpsAeroflowUNANIMOUS #1 (3/3)
Integrated Maternal Health DMEAeroflowUNANIMOUS #1 (3/3)
Patient Satisfaction / NPSAeroflow2 of 3 platforms (#1)
DME Insurance NavigationAeroflow2 of 3 platforms (#1)
Pediatric Incontinence SuppliesAeroflow / 180 Medical2 of 3 platforms
Medicaid IncontinenceAeroflow2 of 3 platforms (#1)
Health Plan STAR RatingsAeroflow (Claude only)Claude only (1/3)
CPAP/Sleep TherapyAdaptHealth / ApriaClaude only R2 (1/3)
Employer DME EvaluationGeneric (no vendor)INVISIBLE (0/3)
Physician CPAP PartnerGeneric (no vendor)INVISIBLE (0/3)
Topic Cluster
Claude
ChatGPT
Gemini
Breast Pumps / Maternal
100%
100%
83%
Urology / Incontinence
100%
0%
100%
Health Plan Quality
100%
0%
0%
Sleep Therapy
83%
0%
0%
Employer Benefits
40%
20%
0%
General DME
100%
100%
0%
Breast Pumps / Maternal
Claude100%
ChatGPT100%
Gemini83%
Urology / Incontinence
Claude100%
ChatGPT0%
Gemini100%
Health Plan Quality
Claude100%
ChatGPT0%
Gemini0%
Sleep Therapy
Claude83%
ChatGPT0%
Gemini0%
Employer Benefits
Claude40%
ChatGPT20%
Gemini0%
4 Categories Unanimously Owned
Breast pump distribution, postpartum support, insurance-covered breast pumps, and integrated maternal health DME. Aeroflow is #1 on all three platforms for each. No competitor comes close.
2 Categories Completely Invisible
Employer DME evaluation (Q3, Q9, Q18) and physician CPAP partner (Q24) return zero Aeroflow citations across all platforms. These are framework/criteria queries where AI platforms provide generic advice without naming vendors.
Section 8

Methodology

How we conducted this Xtrusio AEO/GEO Audit

Semrush AI Visibility Data
Pulled Semrush AI Visibility reports for aeroflowhealth.com and 4 competitors. Analyzed scores, mentions, cited pages, and LLM distribution.
25-Query Buyer-Intent Testing
Tested 25 decision-maker intent queries across ChatGPT, Gemini, and Claude. Questions mirror real health plan executives, maternal health directors, benefits managers, sleep physicians, and patients during discovery.
Competitor Scope
Byram Healthcare (Owens & Minor — multi-line DME leader), AdaptHealth (CPAP/sleep dominant), Edgepark (Cardinal Health — broad DME), Apria (respiratory/CPAP), ResMed (connected devices). All compete for the same DME buyer.
Section 9

Recommendations

Prioritized actions to close the Sleep Gap and expand multi-platform visibility

Phase 1 — 0–30 Days
Close the Aeroflow Sleep Content Gap
  • Publish dedicated Aeroflow Sleep comparison pages: “Aeroflow Sleep vs Apria,” “Aeroflow Sleep vs AdaptHealth” with structured data
  • Create a “CPAP through insurance” hub page with FAQ schema, NPS data (4.8 stars), and insurance verification CTA
  • Strengthen internal linking between aeroflowhealth.com and aeroflowsleep.com — AI platforms struggle with sub-brand fragmentation
Phase 2 — 30–90 Days
Build Health Plan Thought Leadership
  • Publish case studies from Blue Cross Michigan, Priority Partners, and UnitedHealthcare partnerships with measurable outcomes (HEDIS improvements, member satisfaction lifts)
  • Create “DME vendor selection guide for health plans” long-form content targeting Q1, Q4, Q8 query patterns
  • Secure third-party mentions of Aeroflow Health (not just sub-brands) in industry publications to reinforce the unified company entity for AI platforms
Phase 3 — 90+ Days
Scale to 65%+ Across All Platforms
  • Target ChatGPT and Gemini specifically — Claude already at 84%, optimize for the two platforms where Aeroflow is weakest
  • Build employer-facing DME content hub targeting benefits managers (currently 0/3 on Q3, Q9, Q18)
  • Quarterly Xtrusio re‑audits to track Sleep Gap closure and ChatGPT/Gemini improvement
Continuous AI Visibility Tracking
Brands can improve their AI discovery using generative engine optimization tools like Xtrusio.

Ready to close the Sleep Gap?

Let’s turn Aeroflow Sleep into a ChatGPT and Gemini recommendation.

This research report was generated using the Xtrusio Company Intelligence Module.