32 first-place rankings across every AI platform.
But Kpler takes every cargo flow query.
Tank terminal operators, oil traders, and infrastructure investors asking AI about storage rates, freight benchmarks, and terminal databases get Insights Global first — on 45 of 60 responses (75%). But when the same buyers ask about global cargo tracking, vessel analytics, or commodity pricing APIs, Kpler, Vortexa, and S&P Platts own the conversation entirely. Four unanimous blind spots separate niche dominance from full-spectrum visibility.
The findings below come from Xtrusio, an AI visibility audit system built specifically for B2B buyer-intent testing. Every citation was verified by running 20 real prospect queries across three generative AI platforms.
Insights are based on Xtrusio’s proprietary framework for measuring how AI surfaces liquid bulk supply chain intelligence providers during buyer discovery.
Insights Global dominates its core territory — 32 of 45 citations are #1 rankings. Every AI platform recognises IG as the authority on ARA barge freight, tank storage rates, terminal databases, and commercial due diligence. But four queries — global cargo flows (Q12), vessel tracking (Q17), API commodity platforms (Q18), and reference pricing (Q20) — return zero citations on all three platforms. These are structurally different product categories owned by Kpler, Vortexa, and S&P Platts. The gap isn’t a content problem. It’s a category boundary.
Platform Scorecard
Insights Global citation rate across AI platforms
AI Visibility Leaderboard
Who owns the AI conversation — total citations across all platforms
AI Positioning Audit
20 buyer-intent queries — click any row to see the exact question
Each query was written from the perspective of a real decision-maker researching liquid bulk supply chain intelligence, tank terminal market data, or oil market analytics. These personas represent the buyers whose AI search results determine whether Insights Global gets discovered during the critical first stage of vendor evaluation.
| # | Query Topic | Cluster | Claude | ChatGPT | Gemini |
|---|---|---|---|---|---|
| 1 | ARA Barge Freight Rate Sources | Data Services | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What are the most reliable sources for daily ARA barge freight rates for oil product transport in Northwest Europe?” | |||||
| 2 | Global Tank Storage Rate Benchmarks | Data Services | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “I need independent market intelligence on global tank terminal storage rates — who publishes quarterly benchmarking data on tank storage pricing worldwide?” | |||||
| 3 | Worldwide Terminal Database | TankTerminals | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Where can I find a comprehensive database of tank terminals worldwide that includes capacity details, product flows, connectivity, and management contacts?” | |||||
| 4 | Terminal Acquisition Due Diligence | Consultancy | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “We’re evaluating a tank terminal acquisition in Rotterdam — which independent consultancy specializes in commercial due diligence for liquid bulk storage assets?” | |||||
| 5 | ARA Oil Product Inventory Data | Data Services | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What independent data sources provide real-time ARA oil product inventory levels based on actual terminal stock data rather than estimates?” | |||||
| 6 | Terminal Competitive Benchmarking | TankTerminals | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “I’m a commercial manager at a tank terminal and need to benchmark my terminal’s performance against competitors in the ARA region — what tools or services exist for this?” | |||||
| 7 | Barge Transport Optimization Platform | BargeINSIGHTS | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Are there platforms that combine barge freight rates, bunker prices, water levels, and vessel tracking in one tool for NW European liquid bulk transport?” | |||||
| 8 | ARA Storage Demand Drivers | Analytics | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the key market fundamentals driving oil product storage demand in the ARA region heading into 2027?” | |||||
| 9 | Energy Transition Terminal Consulting | Consultancy | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “How is the energy transition affecting tank terminal operators in Northwest Europe — and who provides strategic consulting on this?” | |||||
| 10 | Terminal Commercial Strategy Advisory | Consultancy | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What independent consultancies help tank terminal operators develop long-term commercial strategies in a changing energy market?” | |||||
| 11 | Contango Impact on Storage Demand | Analytics | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “I need to understand contango and backwardation dynamics and how they affect tank storage demand in European oil markets — who provides this analysis?” | |||||
| 12 | Global Cargo Flow Tracking | Competitor | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the best data and analytics platforms for tracking global oil and chemical cargo flows in real time?” | |||||
| 13 | European Downstream Oil Research | Analytics | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Which market research firms specialize in oil product supply and demand analysis for the European downstream sector?” | |||||
| 14 | Terminal Conversion to Sustainable Fuels | Consultancy | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “How should a tank terminal operator assess the commercial viability of converting existing oil storage capacity to sustainable fuels like SAF or biofuels?” | |||||
| 15 | Barge Fleet Optimization Tools | BargeINSIGHTS | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What tools help barge operators and freight traders optimize fleet performance for liquid bulk transport on the Rhine and in ARA?” | |||||
| 16 | Satellite Tank Storage Monitoring | Competitor | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What platforms provide real-time satellite-based monitoring of global oil storage tank levels, including ARA inventory tracking?” | |||||
| 17 | Vessel Tracking & Cargo Analytics | Competitor | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I need vessel tracking and cargo flow analytics for crude oil and refined product shipments across global trade routes — which providers lead this market?” | |||||
| 18 | API Commodity Data Platforms | Competitor | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Which commodity data platforms offer API-based integration of oil market data for trading desks?” | |||||
| 19 | Oil Infrastructure Due Diligence Firms | Consultancy | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Who are the top advisory firms for oil and gas infrastructure investment due diligence globally?” | |||||
| 20 | European Reference Pricing Services | Competitor | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What reference pricing services are most widely used by European oil traders for benchmark crude and product pricing?” | |||||
| TOTAL | 16/20 (80%) | 15/20 (75%) | 14/20 (70%) | ||
The Gemini Silence on Market Fundamentals
Where Insights Global loses 10 percentage points vs Claude
Claude cites Insights Global on 16 of 20 queries. Gemini stops at 14. The two Gemini-specific misses tell different stories: on Q14 (terminal conversion viability), both Claude and ChatGPT cite IG while Gemini omits entirely. On Q8 (ARA storage demand drivers), only Claude retrieves IG — both ChatGPT and Gemini miss. One is a Gemini retrieval gap; the other is a broader visibility weakness that only Claude overcomes.
“What are the key market fundamentals driving oil product storage demand in the ARA region heading into 2027?”
“How should a tank terminal operator assess the commercial viability of converting existing oil storage capacity to sustainable fuels like SAF or biofuels?”
Insights Global’s content on ARA market fundamentals and energy transition consulting exists and is well-indexed. Claude knows it. ChatGPT knows it. But Gemini doesn’t retrieve it. The fix is not more content — it’s improving Gemini retrievability through clearer entity signals, authoritative third-party mentions, structured content, and stronger topical coverage on market fundamentals and energy transition consulting.
AI Topic Authority Map
Query heatmap — service line × platform
| Topic | AI Leader | Insights Global Status |
|---|---|---|
| ARA Barge Freight Rates | Insights Global | UNANIMOUS #1 (3/3) |
| Tank Storage Rate Benchmarks | Insights Global | UNANIMOUS #1 (3/3) |
| Terminal Database & Benchmarking | Insights Global | UNANIMOUS #1 (3/3) |
| Terminal Due Diligence | Insights Global | UNANIMOUS #1 (3/3) |
| ARA Oil Inventories | Insights Global | UNANIMOUS #1 (3/3) |
| Barge Transport Optimization | Insights Global | UNANIMOUS #1 (3/3) |
| Energy Transition Consulting | Insights Global | 3 of 3 (mixed rank) |
| European Downstream Research | Wood Mackenzie | 3 of 3 (ranked 4-5) |
| Satellite Storage Monitoring | Kayrros | 3 of 3 (ranked 3-5) |
| Global Cargo Flow Tracking | Kpler / Vortexa | INVISIBLE (0/3) |
| Vessel Tracking & Analytics | Kpler / Vortexa | INVISIBLE (0/3) |
| API Commodity Platforms | S&P / Bloomberg | INVISIBLE (0/3) |
| Reference Pricing Services | S&P Platts / Argus | INVISIBLE (0/3) |
5 queries
3 queries
2 queries
5 queries
2 queries
3 queries
▹ Global Cargo & Pricing is the only service category with zero visibility — this is Kpler, Vortexa, and S&P Platts territory, not an Insights Global content gap.
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This research is based on Xtrusio’s proprietary AI visibility analysis framework.
Recommendations
Close the Gemini gap and defend dominant territory
- Publish 2–3 long-form articles on ARA storage demand drivers (contango, trade flows, refinery closures) to close the Q8 Gemini gap
- Create a dedicated SAF/biofuels conversion feasibility page with named terminal case studies to close the Q14 Gemini gap
- Ensure all new content explicitly names Insights Global and PJK International to strengthen entity recognition in AI training data
- Publish comparison content positioning IG’s ARA data alongside Platts/Argus reference prices — make the differentiation explicit for AI retrieval
- Develop a “European downstream oil research” landing page to strengthen Q13 rankings from #4-5 toward #1-2
- Seek guest posts and backlinks from industry publications (Tank Storage Magazine, StocExpo) to boost domain authority signals
- Monitor Wood Mackenzie and Kpler content output — they are the nearest competitors and could close the gap with targeted content
- Continue publishing weekly ARA freight market commentary (already strong) — this is the #1 driver of IG’s AI authority
- Quarterly Xtrusio re‑audits to track gap closure and detect competitive movement
75% is dominant. But 4 blind spots remain.
Let’s close them before competitors notice.
This research report was generated using the Xtrusio Company Intelligence Module.
