Celtra wins on ChatGPT.
Not Airtory.
An independent 25-query audit of Airtory’s visibility in AI-powered search platforms. We tested the exact questions ad ops directors and programmatic buyers ask when evaluating creative management platforms.
Airtory is invisible across all three AI platforms — 0% on Claude, 12% on ChatGPT, and just 28% on Gemini.
When a Head of Ad Operations asks ChatGPT “What creative management platforms should we evaluate for rich media ads?” — Celtra, Bannerflow, Google Web Designer, and Smartly get cited. Not Airtory. That’s not a branding problem. That’s a pipeline problem. Airtory’s 500+ templates, CPM-based pricing, and Self Serve+ publisher tools don’t exist in the AI discovery layer where buyers now begin their search.
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This assessment combines Semrush AI Visibility data with manual buyer-intent query testing to provide a complete picture of Airtory’s competitive positioning in AI-powered answer engines — going beyond automated scores to test what decision-makers actually ask.
Why Semrush AI Visibility Tells a Misleading Story
All three players score “Low” — but the mention gap is massive
Semrush AI Visibility gives Airtory a score of 21/100. That looks comparable to Celtra (19) and Bannerflow (23). But when you look at actual mention volume and what Semrush tracks, the picture changes dramatically.
| Company | Score | Mentions | Audience | Cited Pages | ChatGPT Mentions |
|---|---|---|---|---|---|
| airtory.com | 21/100 | 56 | 1.6M | 96 | 8 |
| celtra.com | 19/100 | 236 | 940.2K | 118 | 42 |
| bannerflow.com | 23/100 | 674 | 2.3M | 606 | 49 |
Airtory’s Semrush score of 21/100 with 56 mentions masks a critical problem: the platform tracks mostly branded queries like “What are the main features of Airtory’s platform?” and “Airtory and Studio Brand and Platform.” These are navigational queries from people who already know Airtory — not discovery queries from buyers researching creative management platforms for the first time.
Celtra (19/100) has 4x more mentions than Airtory despite a lower score. Bannerflow (23/100) dominates with 674 mentions and 606 cited pages — 12x and 6x more than Airtory respectively. The near-identical scores create a false sense of parity. Our 25-query buyer-intent test reveals the real competitive gap.
Semrush AI Visibility is a directional signal — not a buyer-intent metric. All three competitors score “Low” (19–23), but Airtory’s 56 mentions vs. Bannerflow’s 674 tells the real story. This is why we use Xtrusio’s buyer-intent methodology to test what real decision-makers actually ask during discovery.
Platform Scorecard
Who wins the buyer’s attention — platform by platform
We tested 25 buyer-intent queries across ChatGPT, Gemini, and Claude. Here’s how often each platform cited Airtory vs. the competition.
The Claude Gap
Where Airtory goes invisible during buyer discovery
When a VP of Programmatic asks Claude “What creative management platforms should we evaluate for rich media display ads?” — Celtra, Bannerflow, Smartly, Bynder, and Google Marketing Platform get cited. Not Airtory.
Across all 25 buyer-intent queries, Claude never mentions Airtory. Not on CMP evaluations, not on publisher monetisation questions, not on rich media format queries, not on DCO platforms — nowhere. This is a complete absence from one of the fastest-growing AI research platforms.
“We’re a media agency looking for a cost-effective way to produce rich media display ads at scale. What creative management platforms should we evaluate?”
This isn’t limited to Claude. The same query on ChatGPT also misses Airtory. Only Gemini occasionally surfaces Airtory — and even then, only on 7 of 25 queries. The pattern suggests a systematic content and authority gap, not a one-platform anomaly.
But on Gemini, specific queries tell a different story:
When asked about white-label rich media solutions (Q13) or universal ad tags compatible with all DSPs (Q7), Gemini cites Airtory at Rank #1. This proves the product differentiators exist and Gemini’s training data has picked them up. ChatGPT and Claude’s training data simply hasn’t — platform-specific content optimisation is required.
Airtory’s 500+ templates, CPM-based pricing, and CTV capabilities exist. Gemini knows some of them. But Claude — 0%. ChatGPT — 12%. Even Gemini — only 28%. When competitors like Celtra and Bannerflow dominate the AI recommendation layer, every unanswered buyer query is a lost pipeline opportunity.
AI Positioning Audit
25 buyer-intent queries — who gets cited and who gets ignored
Click any row to see the exact question tested. ✓ = cited, ✗ = absent. Rank shown in parentheses where cited.
| # | Query Topic | Cluster | Gemini | ChatGPT | Claude |
|---|---|---|---|---|---|
| TOTAL CITED | 7/25 (28%) | 3/25 (12%) | 0/25 (0%) |
Topic Cluster Heatmap
Where Airtory wins and where it disappears — by topic
Citation rates aggregated by topic cluster. Green >70%, Yellow 40–70%, Red <40%.
Recommendations
A phased roadmap to close the AI visibility gap
- Create a “What is a Creative Management Platform?” pillar page on airtory.com — educational content that AI models can cite for CMP discovery queries (currently 0% citation on ChatGPT and Claude for CMP evaluation queries)
- Publish an “Airtory vs Celtra vs Bannerflow” comparison page — AI platforms default to Celtra and Bannerflow; a structured comparison gives models a citable alternative with Airtory’s CPM pricing advantage front and centre
- Create a dedicated “Rich Media Ad Formats Explained” guide covering parallax, 360°, expandable, and catalogue units — this cluster shows 50% on Gemini but 0% on Claude; structured content can bridge the gap
- Add a DCO/dynamic creative optimisation landing page — Airtory offers DCO but scores 0% on all platforms for personalisation queries; this feature is invisible to AI models
- Consolidate product-specific pages for SocialDisplay.com, AdCTV, and Self Serve+ under airtory.com with dedicated landing pages — AI models struggle with multi-domain product architectures
- Publish publisher-focused case studies (Sports Illustrated, Forbes, New York Post) demonstrating CPM uplift from rich media — publisher monetisation queries (17% citation) need proof points AI can cite
- Create dedicated CTV/OTT ad creation content showing AdCTV capabilities — 0% citation across all platforms on CTV queries despite having a dedicated product
- Pitch ad tech media (AdExchanger, Digiday, ExchangeWire) with thought leadership on self-serve publisher ad platforms and CPM-based creative pricing to build citation-worthy backlinks
- Develop “social-to-display advertising” content targeting SocialDisplay.com’s unique capability — 0% citation across all platforms on social display queries despite having a dedicated product
- Build a public “rich media ROI calculator” and CPM benchmark guide showing standard banner vs. rich media performance uplift — educational content that establishes Airtory as the category authority
- Create APAC-specific landing pages leveraging existing publisher partnerships (Hindustan Times, The Hindu, Asianet) — Q20 (APAC mobile-first) is one of only 3 ChatGPT citations; amplify this regional strength
- Run quarterly Xtrusio re-audits to track AI visibility improvement and adjust strategy based on which platform gaps are closing
The Gap is Fixable. The Window is Now.
Before Celtra and Bannerflow widen the lead, let’s discuss how to own your narrative in AI search.
