Xtrusio AEO/GEO Audit
Section 1

Amplemarket wins on Gemini.

Not Nooks.

20-query audit across ChatGPT, Gemini & Claude. Nooks is cited on 35 of 60 responses (58.3%). ChatGPT treats Nooks as the default outbound workspace leader. Gemini barely knows it exists.

This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.

The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.

June 2026
20 Queries • 3 Platforms
Nooks
80%
ChatGPT
16 of 20 queries
13× #1 RANKINGS
75%
Claude
15 of 20 queries
9× #1 RANKINGS
20%
Gemini
4 of 20 queries
⚠ CRITICAL GAP
The 60-Point Gemini Gap

ChatGPT ranks Nooks #1 on 13 of 16 citations. Gemini cites it on just 4 queries — all dialing.

Gemini treats Nooks as a parallel dialer with a salesfloor feature. It does not recognize Nooks as a unified sales engagement platform. The AI Sequencing, AI Coaching, Signals & Intelligence, and Agent Workspace capabilities are completely invisible on Google’s AI. When a buyer asks Gemini for an Outreach alternative, a coaching tool, or an AI agent workspace — Nooks doesn’t exist. Amplemarket, Apollo, and 11x.ai take those queries instead.

35
Total Citations
26
#1 Rankings
60pt
ChatGPT–Gemini Gap
Section 2

Platform Scorecard

Nooks citation rate across AI platforms

Nooks Citation Rate by Platform
ChatGPT
80%
Claude
75%
Gemini
20%
Competitor Comparison — Combined Citation Rates
Nooks
58%
Amplemarket
47%
Apollo.io
37%
Clay
30%
ZoomInfo
27%
ChatGPT Dominance
Nooks is the default #1 recommendation on ChatGPT for any query touching dialing, coaching, unified outbound workspace, or SDR productivity. 13 of 16 citations are #1 ranked — an 81% first-position rate.
Gemini Blackout
Gemini recognizes Nooks for parallel dialing only (Q2, Q5, Q6, Q18). The AI Sequencing, AI Coaching, Signals & Intelligence, and Agent Workspace products are completely invisible. Amplemarket and 11x.ai fill that void.
Section 3

AI Visibility Leaderboard

Who owns the AI conversation — total citations across all platforms

Platform-by-Platform Breakdown
ChatGPT
16/20
Nooks cited
Claude
15/20
Nooks cited
Gemini
4/20
Nooks cited
Nooks
16
15
4
35
Amplemarket
13
9
6
28
Apollo.io
9
8
5
22
Clay
5
7
6
18
ZoomInfo
6
7
3
16
ChatGPT
Claude
Gemini
Citation Leaderboard
Nooks: 35 citations (58% of 60 responses) Amplemarket: 28 citations (47% of 60 responses) Apollo.io: 22 citations (37% of 60 responses)
58%
Nooks
Nooks35
Amplemarket28
Apollo.io22
Citation Intensity Heatmap
ChatGPT
Claude
Gemini
Total
Nooks
16
15
4
35
Amplemarket
13
9
6
28
Apollo.io
9
8
5
22
Clay
5
7
6
18
ZoomInfo
6
7
3
16
Nooks Leads Overall
With 35 total citations, Nooks holds a 7-citation lead over nearest competitor Amplemarket (28). The gap is driven entirely by ChatGPT dominance (16 vs 13) and Claude strength (15 vs 9).
Gemini Favors Competitors
Amplemarket (6), Clay (6), and Apollo (5) all outperform Nooks (4) on Gemini. Google’s AI treats competitors as the default outbound platform — Nooks is relegated to a dialer-only mention.
Section 4

AI Positioning Audit

20 buyer-intent queries — click any row to see the exact question

Each query was written from the perspective of a real sales development leader researching outbound tools for their SDR team. These personas represent the buyers whose AI search results determine whether Nooks gets discovered.

Target Buyer Sector VP Sales Development, SDR Leaders & Sales Enablement Directors at B2B technology and SaaS companies
CD
Sr. Executive Sales Development
JumpCloud • Identity/Security SaaS • Las Vegas, NV
7queries
Pain Points
Implementing AI-driven prospecting automation, building scalable outbound engines with intent signals, consolidating fragmented sales tech stacks across global SDR teams
“AI-native sales engagement platform”“best parallel dialer for SDR teams”
Q1 • Q2 • Q5 • Q8 • Q14 • Q16 • Q19
EZ
Revenue & Sales Development Leader
Confluent • Data Streaming SaaS • Austin, TX
7queries
Pain Points
Building SDR orgs from scratch with AI-enabled tech stacks, optimizing outbound playbooks and performance cadences, scaling pipeline generation above 100% attainment
“virtual salesfloor for remote SDRs”“AI coaching for cold calling”
Q3 • Q6 • Q9 • Q10 • Q11 • Q13 • Q15
RE
Senior Director, SDR Global & Sales Development Ops
GitLab • DevSecOps SaaS • Cedar Park, TX
6queries
Pain Points
Optimizing global SDR talent and process execution, building high-performance sales development engines, evaluating legacy sequencing tools vs modern alternatives
“Salesloft vs AI-native alternatives”“intent data for outbound SDR”
Q4 • Q7 • Q12 • Q17 • Q18 • Q20
#Query TopicClusterClaudeChatGPTGemini
1AI-native SEP alternativesAI Sequencing
Exact question asked across all AI platforms:

“I’m evaluating sales engagement platforms for our SDR team. What are the best AI-native alternatives to Outreach and Salesloft that can handle sequencing, dialing, and prospecting in one platform?”

2Parallel dialing toolsAI Dialer
Exact question asked across all AI platforms:

“Our SDRs spend too much time manually dialing. What parallel dialer tools actually work well for B2B outbound teams without creating too much connection lag?”

3Multi-channel orchestrationAI Sequencing
Exact question asked across all AI platforms:

“What’s the best way to orchestrate cold calls, emails, and LinkedIn touches in a single automated sequence for outbound sales?”

4Buying signals for SDRsSignals
Exact question asked across all AI platforms:

“How can I equip my SDR team with real-time buying signals so they know which accounts to prioritize on any given day?”

5Orum alternativesAI Dialer
Exact question asked across all AI platforms:

“We’re currently using Orum for parallel dialing but considering other options. What are the best alternatives to Orum for B2B sales teams?”

6Virtual salesfloor for remote SDRsAI Coaching
Exact question asked across all AI platforms:

“My SDR team is fully remote and I’m losing the energy and coaching opportunities we had in the office. What tools create a virtual salesfloor experience for remote sales teams?”

7AI email personalization at scaleAI Sequencing
Exact question asked across all AI platforms:

“What AI tools can help my SDRs write personalized cold emails at scale without sounding robotic or template-driven?”

8Consolidating sales tech stackUnified Platform
Exact question asked across all AI platforms:

“We’re spending too much on separate tools for dialing, sequencing, coaching, and data enrichment. What single platform can replace all of these for an outbound sales team?”

9AI call scoring and coachingAI Coaching
Exact question asked across all AI platforms:

“What tools can automatically score my SDRs’ cold calls and provide coaching insights so managers don’t have to listen to every single recording?”

10Outreach alternativesAI Sequencing
Exact question asked across all AI platforms:

“We’re on Outreach but frustrated with the lack of AI features and the complexity. What modern sales engagement platforms are teams switching to in 2025?”

11Reducing SDR ramp timeAI Dialer
Exact question asked across all AI platforms:

“What tools or platforms help new SDRs ramp faster through AI roleplay, guided scripts, and real-time coaching during live calls?”

12Intent data for outboundSignals
Exact question asked across all AI platforms:

“How should a B2B SaaS company use intent data and buying signals to prioritize which accounts their SDR team calls first?”

13Gong alternatives for SDR coachingAI Coaching
Exact question asked across all AI platforms:

“We use Gong for call recording but need something that also provides real-time coaching and AI roleplay for SDR training. What platforms combine both?”

14Spam protection for cold callingAI Dialer
Exact question asked across all AI platforms:

“Our cold calling numbers keep getting flagged as spam. What dialing platforms have the best spam monitoring and number rotation to keep connect rates high?”

15Scaling outbound without headcountAI Sequencing
Exact question asked across all AI platforms:

“How can a B2B sales team generate more pipeline without hiring additional SDRs? What AI platforms help scale outbound without scaling headcount?”

16AI-powered account researchSignals
Exact question asked across all AI platforms:

“What AI tools can automatically research target accounts, find relevant contacts, and draft personalized outreach for my sales team?”

17Salesloft evaluationAI Sequencing
Exact question asked across all AI platforms:

“We’re evaluating whether to stay on Salesloft or move to a newer AI-native platform for outbound sequences. What should we consider?”

18Improving cold call connect ratesAI Dialer
Exact question asked across all AI platforms:

“What are the best AI-powered tools and strategies for improving cold call connect rates for B2B SDR teams in 2025?”

19AI agent workspace conceptUnified Platform
Exact question asked across all AI platforms:

“I keep hearing about ‘AI agents’ for sales development. What does an AI agent workspace look like for an outbound sales team, and which platforms offer this?”

20Apollo alternatives with better AISignals
Exact question asked across all AI platforms:

“We’re using Apollo for prospecting data and sequences but want better AI capabilities. What platforms offer better AI features while still providing contact data?”

TOTAL15/20 (75%)16/20 (80%)4/20 (20%)
Section 5

The Gemini Gap

Where Nooks loses 60 percentage points vs ChatGPT

ChatGPT cites Nooks on 80% of buyer-intent queries. Gemini cites it on 20%. The 60-point gap is one of the widest platform divergences recorded across all Xtrusio audits. The pattern is clear: Gemini recognizes Nooks as a parallel dialer with a salesfloor. It does not see a platform.

“I’m evaluating sales engagement platforms for our SDR team. What are the best AI-native alternatives to Outreach and Salesloft?”

— ChatGPT cites Nooks first: “Best fit if your SDR team is call-heavy.” Gemini lists Amplemarket, Apollo, Outplay. Nooks absent.

“We’re spending too much on separate tools for dialing, sequencing, coaching, and data enrichment. What single platform can replace all of these?”

— ChatGPT: “Best all-in-one for call-heavy outbound: Nooks.” Gemini recommends Apollo.io and Amplemarket. Nooks invisible.

“I keep hearing about AI agents for sales development. What does an AI agent workspace look like?”

— ChatGPT and Claude both cite Nooks first. Gemini defaults to 11x.ai and Artisan — the “replace the rep” camp.
16 Queries Missed on Gemini
Gemini omits Nooks on Q1 (AI-native SEP), Q3 (multi-channel), Q7 (email), Q8 (consolidation), Q9 (coaching), Q10 (Outreach alternatives), Q11 (ramp), Q12 (intent), Q13 (Gong alternatives), Q14 (spam), Q15 (scaling), Q16 (research), Q17 (Salesloft), Q19 (AI agents), Q20 (Apollo alternatives), Q4 (signals).
Gemini Defaults to Autonomous AI SDRs
For scaling and agent questions (Q10, Q15, Q19), Gemini favors 11x.ai and Artisan — the “replace the rep” camp. Nooks positions as “empower the rep.” Gemini doesn’t recognize this positioning at all.
Same Question. Different Platforms. Different Winners.

Nooks’ content exists. ChatGPT knows it. Claude knows it. But Gemini doesn’t. Every buyer who asks Google’s AI about outbound platforms, coaching tools, or AI agents gets pointed to Amplemarket, Apollo, Clay, or 11x.ai. Nooks’ entire platform story — unified workspace, AI sequencing, coaching, signals — is invisible on the world’s most-used search engine.

Section 6

AI Topic Authority Map

Query heatmap — product line × platform

TopicAI LeaderNooks Status
Parallel DialingNooksUNANIMOUS #1 (3/3)
Virtual SalesfloorNooksUNANIMOUS #1 (3/3)
Orum AlternativesNooksUNANIMOUS #1 (3/3)
AI-Native SEP ReplacementNooks2 of 3 (ChatGPT + Claude)
Unified WorkspaceNooks2 of 3 (ChatGPT + Claude)
AI Agent WorkspaceNooks2 of 3 (ChatGPT + Claude)
AI Coaching / Call ScoringGong / NooksChatGPT only (1/3)
Email PersonalizationClay / Regie.aiINVISIBLE (0/3)
Buying Signals / Intent6sense / ZoomInfoINVISIBLE (0/3)
Account ResearchClay / ApolloINVISIBLE (0/3)
Product Line
ChatGPT
Claude
Gemini
AI Sequencing
6 queries
83%
83%
0%
AI Dialer
5 queries
100%
100%
60%
Signals & Intelligence
4 queries
25%
25%
0%
AI Coaching
3 queries
100%
67%
33%
Unified Platform
2 queries
100%
100%
0%

▹ Signals & Intelligence is the weakest product line: 25% on ChatGPT and Claude, 0% on Gemini. AI Dialer is the only line with Gemini visibility (60%).

AI Sequencing • 6 queries
ChatGPT83%
Claude83%
Gemini0%
AI Dialer • 5 queries
ChatGPT100%
Claude100%
Gemini60%
Signals & Intelligence • 4 queries
ChatGPT25%
Claude25%
Gemini0%
AI Coaching • 3 queries
ChatGPT100%
Claude67%
Gemini33%
Unified Platform • 2 queries
ChatGPT100%
Claude100%
Gemini0%
AI Dialer: 100% on ChatGPT & Claude
Nooks’ dialing product is perfectly recognized across 5 queries on both ChatGPT and Claude, with 60% Gemini visibility. This is the strongest product line by far.
Signals & Intelligence: 25% Max
Across 4 queries about buying signals, intent data, and account research, Nooks is cited just once per platform (Q20 only). 6sense, ZoomInfo, Clay, and Bombora own this entire territory.
Section 7

Methodology

How we conducted this Xtrusio AEO/GEO Audit

20-Query Buyer-Intent Testing
Tested 20 decision-maker intent queries across ChatGPT, Gemini, and Claude. Questions mirror real VP Sales Development and SDR Leader research during tool evaluation and discovery.
Competitor Scope
Amplemarket (signal-led outbound), Apollo.io (data + multi-channel), Clay (research/enrichment), ZoomInfo (intent + data). Plus Orum, Regie.ai, Salesloft, Outreach, Gong, 11x.ai as contextual competitors.
3 Real Buyer Personas
Queries were framed from the perspective of real sales development leaders at JumpCloud, Confluent, and GitLab — VP/Director-level buyers who evaluate and implement platforms like Nooks.
Section 8

Recommendations

Prioritized actions to close the Gemini Gap

Phase 1 — 0–30 Days
Close the Gemini Platform Perception Gap
  • Publish a definitive “Nooks vs Outreach vs Salesloft” comparison page targeting the AI-native SEP replacement narrative. Gemini does not recognize Nooks in this category.
  • Create structured content around “AI Agent Workspace for Sales” — Nooks’ tagline is invisible on Gemini while 11x.ai and Artisan own this query.
  • Ensure nooks.ai has crawlable, text-rich pages for AI Sequencing, AI Coaching, and Signals & Intelligence — these products need dedicated landing pages with structured data.
Phase 2 — 30–90 Days
Own the Coaching & Signals Categories
  • Publish a “Nooks vs Gong for SDR Coaching” guide. Claude does not cite Nooks for Q9 (call scoring) despite AI Coaching being a named product. Gong, Chorus, and Balto dominate.
  • Create content around buying signals and intent-driven outbound that positions Nooks’ Signals & Intelligence alongside 6sense, ZoomInfo, and Bombora. Currently 0/3 on all signal queries.
Phase 3 — 90+ Days
Defend ChatGPT Dominance & Expand Claude
  • Monitor Amplemarket’s rising citations (28 total, 4 #1s). It’s the only competitor positioned to challenge Nooks on ChatGPT.
  • Quarterly Xtrusio re‑audits to track Gemini gap closure and competitive movement
Continuous AI Visibility Tracking
Brands can improve their AI discovery using generative engine optimization tools like Xtrusio.

Nooks owns ChatGPT. Gemini is wide open.

Let’s close the 60-point gap before Amplemarket does.

This research report was generated using the Xtrusio Company Intelligence Module.