Xtrusio AEO/GEO Audit

Tidio wins on ChatGPT.

Not Serviceform.

25-query audit across ChatGPT, Gemini & Claude. Serviceform is cited on 1 of 25 queries across all 3 platforms (1.3%) while Tidio dominates with 31+ citations. Near-total AI invisibility across all platforms.

March 2026
25 Queries • 3 Platforms
4%
ChatGPT
1 of 25 queries
0%
Gemini
0 of 25 queries
0%
Claude
0 of 25 queries
Diagnosis

Serviceform is invisible across all three AI platforms. When buyers ask ChatGPT for real estate chatbots or automotive lead tools, Tidio, Intercom, Drift, and Landbot get cited. Not Serviceform. Despite 900+ customers and deep vertical expertise, the brand doesn’t exist in AI-generated buying recommendations.

Section 2

Platform Scorecard

Serviceform citation rate across AI platforms

Serviceform Citation Rate by Platform
ChatGPT
4%
Gemini
0%
Claude
0%
Single Citation: Q16 on ChatGPT
Only appeared on “GDPR-compliant automotive chatbot Europe” at Rank #2. The triple signal (automotive + Europe + GDPR) triggered it. 24 other queries returned zero.
Gemini & Claude: Total Blackout
Zero citations across 50 queries. Both platforms default to Tidio, Intercom, HubSpot, and Drift for every chatbot and lead generation question tested.
Section 3

AI Visibility Leaderboard

Who owns the AI conversation — total citations across all platforms

Platform-by-Platform Breakdown
ChatGPT
1/25
Serviceform cited
Gemini
0/25
Serviceform cited
Claude
0/25
Serviceform cited
Tidio
14
5
12
31+
Landbot
8
2
14
24+
Serviceform
1
1
ChatGPT
Gemini
Claude
1.3%
Serviceform
Tidio31+
Landbot24+
SF1
Citation Intensity Heatmap
ChatGPT
Gemini
Claude
Total
Tidio
14+
5+
12+
31+
Landbot
8+
2+
14+
24+
Serviceform
1
0
0
1
Giosg
0
Leadoo
0
31x Citation Gap vs Tidio
Tidio captures 55% of all AI citations in this category. It’s the default recommendation across all three platforms. Serviceform’s 2% share means it effectively doesn’t exist in AI-assisted buyer discovery.
Finnish Competitors Also Invisible
Leadoo and Giosg have zero citations. The chatbot/lead-gen category is owned by global players (Tidio, Landbot, Intercom, Drift). Regional specialisation alone doesn’t generate AI visibility.
Section 4

AI Positioning Audit

25 buyer-intent queries — click any row to see the exact question

Each of the 25 buyer-intent queries below was written from the perspective of a real decision-maker researching solutions. These are the personas whose AI search results determine whether Serviceform gets discovered.

OP
Director of Marketing & Business Development
Huoneistokeskus Oy • Helsinki, Finland
9queries
Pain Points
Low website conversion rates (<3%), unqualified inquiries overwhelming agents, property listings that don’t engage visitors, after-hours leads lost
“real estate chatbot”“property listing engagement tool”G2 / Capterra comparisons
€5K–€15K/year
Q1, Q3, Q6, Q10, Q12, Q15, Q17, Q20, Q22
CG
Marketing Director — Automotive
Large Dealership Group • Digital Transformation
7queries
Pain Points
High website traffic but low lead conversion, customers browsing inventory without converting, slow response times to online inquiries, tracking digital-to-sale attribution
“automotive chatbot”“car dealership lead generation”Digital Dealer conferences
$ $10K–$30K/year
Q2, Q4, Q8, Q13, Q16, Q18, Q21
MR
Digital Marketing Director
Peruzzi Auto Group • Multi-brand Dealer
3queries
Pain Points
Needs AI-powered engagement across brand sites, evaluating WhatsApp + live chat integration, wants proof chatbots work for high-ticket automotive
“AI chatbot for dealerships”“automotive digital engagement”SaaS review sites
$ $5K–$15K/year
Q5, Q9, Q24
AS
VP & Chief Marketing Officer
Crown Automotive Group • Pinellas Park, FL
6queries
Pain Points
No dedicated dev team, needs “done for you” chatbot implementation, wants booking + lead capture + CRM in one platform across multiple dealership sites
“all-in-one dealership platform”“multi-site chatbot solution”Referral-driven
$ $10K–$25K/year
Q7, Q11, Q14, Q19, Q23, Q25
#Query TopicClusterChatGPTGeminiClaude
TOTAL1/25 (4%)0/25 (0%)0/25 (0%)
Section 5

Semrush AI Visibility

Automated scores vs buyer-intent reality

CompanyScoreMentionsAudienceCited Pages
serviceform.com14/100131.3M60
tidio.com39/1007.2K55.5M2.1K
landbot.io29/1001K3.5M560
giosg.com15/1001348.9M294
Semrush AI Visibility dashboard for serviceform.com
Semrush AI Visibilityserviceform.com — Score: 14/100
Semrush topics for serviceform.com
Semrush AI Visibility — Topicsserviceform.com Topics — “FBCAD” dominates

Semrush gives Serviceform 14/100 with 13 mentions. Top tracked topic: “FBCAD and Related Property Assessment Domains” — a US county tax tool unrelated to Serviceform. Of 12 topics, virtually none match buyer intent. ChatGPT: 1 mention. Gemini: 0.

tidio.com AI Visibility
Competitor Benchmarktidio.com — Score: 39/100
landbot.io AI Visibility
Competitor Benchmarklandbot.io — Score: 29/100
giosg.com AI Visibility
Competitor Benchmarkgiosg.com — Score: 15/100

Tidio leads at 39/100 with 7.2K mentions and 55.5M audience — a 554x mention gap vs Serviceform. Landbot (29/100) and Giosg (15/100) face similar brand dilution. Automated scores don’t tell the buyer-intent story — our 25-query test does.

Section 6

AI Visibility Gaps

Where Serviceform disappears during buyer discovery

Unlike most audits where one platform is weaker, Serviceform faces systemic invisibility across all three platforms.

“I run a real estate agency with about 200 property listings on our website. What tools can help us convert more visitors into leads?”

— The exact buyer Serviceform is built for. All 3 platforms recommend Tidio, Intercom, HubSpot. Not Serviceform.

“Our car dealership website gets thousands of visitors but our conversion rate is below 2%. What AI tools can help?”

— Serviceform’s other core vertical. AI platforms recommend DealerSocket, CarGurus, and generic chatbots. Not Serviceform.
The One Exception
Q16 (automotive + Europe + GDPR) triggered ChatGPT at Rank #2. This proves the content exists in training data. But 24 broader queries don’t activate it. The signal is too weak.
The Implication
Every buyer researching chatbots via AI gets recommended to Serviceform’s competitors. With 900+ customers and dedicated RE/auto templates, this is a distribution problem — not a product problem.
Section 7

AI Topic Authority Map

Which competitors own which topics in AI answers

TopicAI LeaderServiceform Status
Website ChatbotTidioInvisible (0/6)
AI Chatbot / Conversational AITidio / IntercomInvisible (0/2)
Automotive Lead GenTidio / LandbotInvisible (0/5)
Live Chat AutomationLandbot / TidioInvisible (0/2)
WhatsApp Business BotLandbot / TidioInvisible (0/1)
GDPR-Compliant Chatbot (EU)TidioWeak signal (1/1)
Real Estate Lead CaptureTidio / LandbotInvisible (0/6)
CRM-Integrated ChatbotHubSpot / IntercomInvisible (0/2)
Managed Chatbot ServiceDrift / IntercomInvisible (0/2)
Topic Cluster
ChatGPT
Gemini
Claude
Website Conversion (RE)
0%
0%
0%
Automotive Lead Gen
0%
0%
0%
AI Chatbot
0%
0%
0%
Compliance / GDPR
100%
0%
0%
24/7 Engagement
0%
0%
0%
All Other Clusters
0%
0%
0%
Website Conversion (RE)
ChatGPT0%
Gemini0%
Claude0%
Automotive Lead Gen
ChatGPT0%
Gemini0%
Claude0%
Compliance / GDPR
ChatGPT100%
Gemini0%
Claude0%
All Other Clusters
ChatGPT0%
Gemini0%
Claude0%
GDPR/Compliance: The Only Signal
100% on ChatGPT for Compliance queries. This is the seed to build from. Every other cluster is a total blackout — unprecedented in our audit portfolio.
Tidio Owns Every Topic
Across all 9 tracked topics, Tidio or Landbot is the default AI recommendation. Serviceform’s vertical specialisation (RE + automotive) has zero representation in AI answers.
Section 8

Methodology

How we conducted this Xtrusio AEO/GEO Audit

Semrush AI Visibility Data
Pulled Semrush AI Visibility reports for serviceform.com and 3 competitors.
25-Query Buyer-Intent Testing
Tested 25 decision-maker queries across ChatGPT, Gemini, and Claude.
Competitor Scope
Tidio, Landbot, Giosg — all compete for the same buyer.
Section 9

Recommendations

Prioritised actions to escape AI invisibility

Phase 1 — 0–30 Days
Build Citable Content
  • “Best Chatbot for Real Estate Lead Generation” pillar page
  • “Best Chatbot for Car Dealerships” page with automotive templates
  • Expand comparison pages (Serviceform vs Tidio, vs Drift, vs Leadoo)
  • Add schema.org structured data to product pages
Phase 2 — 30–90 Days
Amplify the GDPR/EU Signal
  • Dedicated “GDPR-Compliant Chatbot for Europe” landing page
  • Publish named case studies with metrics
  • Pitch proptech and automotive media
  • Optimise G2, Capterra, GetApp profiles
Phase 3 — 90+ Days
Own the RE & Auto Chatbot Narrative
  • Position “Mira AI Agent” as a named product
  • WhatsApp Business chatbot content
  • Interactive ROI calculator for RE and auto dealerships
  • Quarterly Xtrusio re-audits to track progress

The Gap is Fixable. The Window is Now.

Before Tidio and Landbot widen the lead, let’s discuss how to make Serviceform visible in AI search.