Xtrusio AEO/GEO Audit

ChatGPT knows SmartPixel.

Claude doesn’t. That’s a 32-point gap.

25-query audit across ChatGPT, Gemini & Claude. SmartPixel is cited on 36 of 75 responses (48%) with 12 first-rank positions and a 1.9 average rank when cited. Yet Semrush scores it 14/100 because it tracks LED robot costumes, not real estate sales galleries.

This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.

The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.

March 2026
25 Queries • 3 Platforms
64%
ChatGPT
16 of 25 queries
8× #1 RANKINGS
48%
Gemini
12 of 25 queries
4× #1 RANKINGS
32%
Claude
8 of 25 queries
0× #1 RANKINGS
Key Finding

SmartPixel achieves 48% buyer-intent visibility with a dramatic platform split. ChatGPT is the strongest platform at 64% with 8 first-place rankings. When cited, SmartPixel ranks in the top 3 on 94% of responses. But Claude — the fastest-growing AI assistant — cites SmartPixel on only 32% of queries with zero first-place rankings. Closing this 32-point Claude gap is the single largest opportunity.

Section 2

Platform Scorecard

SmartPixel citation rate across AI platforms

SmartPixel Citation Rate by Platform
ChatGPT
64%
Gemini
48%
Claude
32%
Competitor Comparison — Combined Citation Rates (All Platforms)
Matterport
~80%
SmartPixel
48%
NEEZO LiveSite
~35%
YUPIX
~12%
Shapespark
~8%
ChatGPT: SmartPixel's Strongest Platform
ChatGPT cited SmartPixel on 16/25 queries (64%) with 8 first-place rankings. ChatGPT described SmartPixel as “the benchmark” and “one of the strongest platforms globally” for touchscreen gallery applications.
Claude: 32-Point Gap vs ChatGPT
Claude cited SmartPixel on only 8/25 queries (32%) — a 32-point gap compared to ChatGPT with zero #1 rankings. This is the single largest growth opportunity: the content that makes SmartPixel #1 on ChatGPT isn't reaching Claude's training data.
Section 3

AI Visibility Leaderboard

Who owns the AI conversation — total citations across all platforms

Platform-by-Platform Breakdown
ChatGPT
16/25
SmartPixel cited
Gemini
12/25
SmartPixel cited
Claude
8/25
SmartPixel cited
Matterport
~20
~20
~20
60+
SmartPixel
16
12
8
36
NEEZO LiveSite
~10
~8
~8
~26
Getafeel
~8
~5
~3
~16
YUPIX
~3
~4
~2
~9
Shapespark
~2
~3
~1
~6
ChatGPT
Gemini
Claude
48%
SmartPixel
Matterport60+
SmartPixel36
NEEZO LiveSite~26
Getafeel~16
YUPIX~9
Citation Intensity Heatmap
ChatGPT
Gemini
Claude
Total
Matterport
~20
~20
~20
60+
SmartPixel
16
12
8
36
NEEZO LiveSite
~10
~8
~8
~26
Getafeel
~8
~5
~3
~16
YUPIX
~3
~4
~2
~9
Shapespark
~2
~3
~1
~6
94% Top-3 Rate When Cited
When AI platforms mention SmartPixel, they recommend it in the top 3 positions 94% of the time. The problem is not positioning quality — it is citation frequency, especially on Claude.
Key: Matterport is Volume, SmartPixel is Pre-Construction
Matterport dominates generic “virtual tour” queries but is irrelevant for off-plan sales galleries. SmartPixel owns the pre-construction niche — but AI platforms don’t always distinguish the two categories. Closing the 32-point Claude gap would push SmartPixel past 60%.
Section 4

AI Positioning Audit

25 buyer-intent queries — click any row to see the exact question

Each query was written from the perspective of a real decision-maker researching pre-construction sales technology. These personas represent the buyers whose AI search results determine whether SmartPixel gets discovered.

NA
VP Communications (fmr. Marketing Manager)
Tridel • Condo Development • Toronto
9queries
Pain Points
Needs immersive presales tools for 400+ unit towers, standardizing agent presentations across sales galleries, accelerating buyer commitment before construction
“interactive sales gallery software”“touchscreen gallery apps”“presales acceleration tech”
Q1, Q4, Q7, Q8, Q10, Q11, Q16, Q21, Q22
JC
Co-Founder & CEO
BakerWest Real Estate • Sales & Marketing • Vancouver
5queries
Pain Points
Selling world’s tallest passive house (Curv), needs brand-consistent luxury presentations, controlling the buyer’s sales journey with interactive tech
“branded residence sales tools”“hospitality visualization”
Q2, Q5, Q9, Q15, Q20
FK
Director of Sales
DAMAC Properties • Luxury RE • Dubai
6queries
Pain Points
Scaling sales tech across DAMAC’s massive project portfolio, CRM integration with Salesforce, analytics and reporting on buyer behavior across Dubai & international markets
“real estate sales software Dubai”“PropTech for developers”
Q3, Q12, Q13, Q18, Q19, Q25
AD
Executive Operations
Groupe Brivia • Condo Development • Vancouver
3queries
Pain Points
Needs vendor partners for 3D interactive sales apps, evaluating visual quality vs CRM integration trade-offs, masterplan community presentations
“3D sales tools for agencies”“vendor evaluation criteria”
Q6, Q14, Q23
RG
Senior Executive (30+ yrs)
Groupe Brivia • Development • Vancouver
2queries
Pain Points
ROI measurement for sales gallery tech, MIPIM presentation tools for international investors, reducing sales cycle across multiple projects
“ROI interactive sales tools”“MIPIM presentation tech”
Q17, Q24
#Query TopicClusterChatGPTGeminiClaude
TOTAL16/25 (64%)12/25 (48%)8/25 (32%)
Section 5

Semrush AI Visibility

Automated scores vs buyer-intent reality

Semrush AI Visibility gives SmartPixel a score of 14/100. But the topics it tracks reveal a critical problem: Semrush is tracking “LED Robot Costumes,” not SmartPixel the interactive 3D real estate sales platform. Of 4 prompts tracked, SmartPixel is “Missed” on 3 and “Mentioned” on only 1 — and that mention is about LED costumes in France.

CompanyScoreMentionsCitationsCited Pages
smartpixel.com14/100433
neezostudios.com15/100121310
yupix.com14/100500
Semrush AI Visibility dashboard for smartpixel.com showing 14/100 Low score
Semrush AI Visibilitysmartpixel.com — Score: 14/100 (Low)
Semrush topics for smartpixel.com showing LED Robot Costumes
Semrush AI Visibility — TopicsTopics — “LED Robot Costumes” is the only tracked topic

Semrush gives SmartPixel 14/100 with just 4 mentions, but the only tracked topic is “LED Robot Costumes” — a completely different product. SmartPixel is “Missed” on 3 of 4 prompts. This is why companies rely on Xtrusio’s buyer-intent methodology instead.

NEEZO Studios AI Visibility 15/100
Competitor BenchmarkNEEZO Studios — Score: 15/100 (trending up)
YUPIX AI Visibility 14/100
Competitor BenchmarkYUPIX — Score: 14/100 (0 citations)

All competitors score “Low” on Semrush. NEEZO has the strongest trend (12 mentions, 13 citations, up 33%). But Semrush scores are meaningless for niche B2B PropTech — the real differentiator is who appears when a VP of Sales asks ChatGPT for the best pre-construction sales gallery technology.

Section 6

The Claude Gap

Where SmartPixel loses 32 percentage points vs ChatGPT

SmartPixel achieves 64% on ChatGPT but only 32% on Claude. On 10 of 25 queries, SmartPixel was cited by ChatGPT but invisible on Claude.

“What are the best touchscreen sales applications for real estate sales galleries? I’m looking for something that runs on large displays and supports in-person walkthroughs.”

— ChatGPT: SmartPixel Rank #1 (“the benchmark”). Claude: SmartPixel Rank #2. Gemini: SmartPixel Rank #2.

“We’re a masterplan community developer with multiple phases and hundreds of lots. What interactive platforms let buyers explore the full community?”

— ChatGPT: SmartPixel Rank #1. Claude: Does not cite SmartPixel. Gemini: Does not cite SmartPixel.

“I need to accelerate presales to meet our financing threshold. What technologies have other condo developers used to convert buyers faster?”

— ChatGPT cites SmartPixel. Claude and Gemini both omit SmartPixel entirely.
10 Queries: ChatGPT Yes, Claude No
Q4, Q6, Q8, Q9, Q13, Q17, Q20, Q21, Q22 — all cited on ChatGPT but invisible on Claude. Claude has zero #1 rankings across all 25 queries.
Same Content. Different Platforms. Different Results.
SmartPixel’s website content, case studies, and testimonials are being picked up by ChatGPT’s training data but not by Claude. Platform-specific content optimization is required.
Same Question. Different Platforms. Different Winners.

SmartPixel’s content exists. ChatGPT knows it well. But Claude — used by millions of business professionals for deep research — only cites SmartPixel 32% of the time with zero #1 rankings. That’s not a content problem. That’s a distribution problem.

Section 7

Topic Cluster Heatmap

SmartPixel visibility by topic across platforms

TopicAI LeaderSmartPixel Status
Touchscreen Gallery AppsSmartPixel / NEEZOStrong — all 3 platforms
Branded ResidencesSmartPixelChatGPT #1, Claude cited
Apartment Rentals (Lite)SmartPixel / EngrainChatGPT #1, Gemini cited
Agency Vendor PartnershipsSmartPixel / NEEZOAll 3 platforms
PropTech Touchscreen FilteringSmartPixel / GetafeelAll 3 platforms
Modern Standard / LeadersSmartPixel / NEEZO / MatterportAll 3 platforms
Digital Twin CompaniesMatterport / various2 of 3 platforms
CRM IntegrationGeneric frameworksChatGPT + Gemini only
Dubai/Saudi Sales TechNo clear leaderINVISIBLE (0/75)
Accelerating Presales / ROIGeneric adviceINVISIBLE (0/75)
Matterport vs Pre-ConstructionGeneric comparison1 of 3 (Gemini only)
Topic Cluster
ChatGPT
Gemini
Claude
Sales Gallery Tech
80%
60%
40%
Branded Residences
100%
0%
100%
Digital Twin / 3D
67%
50%
0%
Presales Optimization
50%
50%
0%
CRM Integration
100%
50%
0%
Global / Remote Sales
67%
100%
0%
Competitive Landscape
100%
50%
50%
Apartment Rentals
100%
100%
0%
Sales Gallery Tech
ChatGPT80%
Gemini60%
Claude40%
Branded Residences
ChatGPT100%
Gemini0%
Claude100%
Apartment Rentals
ChatGPT100%
Gemini100%
Claude0%
Strongest: Branded Residences + Apartments on ChatGPT
SmartPixel achieves 100% citation on ChatGPT for branded residences, apartment rentals, CRM integration, and competitive landscape queries. ChatGPT describes SmartPixel as “exactly the category built for your use case.”
Invisible on Claude: 5 Full Topic Clusters
Claude does not cite SmartPixel for digital twin, presales optimization, CRM integration, global/remote sales, or apartment rentals. These represent 40%+ of buyer queries — a massive blind spot.
Section 8

Methodology

How we conducted this Xtrusio AEO/GEO Audit

Semrush AI Visibility Data
Pulled Semrush AI Visibility reports for smartpixel.com and 2 competitors (NEEZO Studios/LiveSite, YUPIX). Analyzed scores, mentions, cited pages, and topic tracking accuracy.
25-Query Buyer-Intent Testing
Tested 25 decision-maker intent queries across ChatGPT, Gemini, and Claude. Questions mirror real VP of Sales, Marketing Director, and CTO research during discovery for pre-construction sales technology.
Competitor Scope
NEEZO Studios/LiveSite (full-service creative studio with real-time 3D sales software), Matterport (3D virtual tours for existing properties), YUPIX (immersive VR walkthroughs from floor plans), Shapespark (browser-based 3D walkthroughs).
Section 9

Recommendations

Prioritized actions to close the Claude gap and own new territory

Phase 1 — 0–30 Days
Close the Claude Gap (32% → 55%+)
  • “Best Interactive Sales Gallery Software for Real Estate Developers 2026” pillar page
  • Structured comparison pages: SmartPixel vs Matterport, SmartPixel vs NEEZO LiveSite
  • Add schema.org structured data to key pages
  • Grow G2 and Capterra review volume for SmartPixel (currently minimal reviews)
Phase 2 — 30–90 Days
Own the Pre-Construction Sales Technology Category
  • “The Complete Guide to Pre-Construction Sales Technology for Developers” content hub
  • Publish ROI case studies with specific data (e.g., “5% revenue uplift at Curv”) as standalone pages
  • Pitch articles to TheRealDeal, Bisnow, GoPropTech about interactive sales gallery technology
  • Create “SmartPixel vs Matterport: When to Use Each” to capture comparison search intent
Phase 3 — 90+ Days
Scale from 48% to 65%+ Across All Platforms
  • Launch dedicated pages for each use case (masterplans, branded residences, hospitality, apartments)
  • Amplify Sony Spatial Reality Display partnership and CRM integration stories through third-party PR
  • Create region-specific content for Saudi Arabia, Florida, and New York markets
  • Quarterly Xtrusio re-audits to track Claude gap closure
Continuous AI Visibility Tracking
Brands can improve their AI discovery using generative engine optimization tools like Xtrusio.

48% is Solid. 65%+ is Dominant.

The Claude gap is fixable. The pre-construction category is ownable. Let’s discuss how.

This research report was generated using the Xtrusio Company Intelligence Module.