Sumsub wins on Claude.
Not spektr.
20-query audit across ChatGPT, Gemini & Claude. spektr is cited on 15 of 60 responses (25%). Recognized for KYB AI and UBO mapping — invisible across 11 live product lines including continuous monitoring, EDD, document review, and no-code workflows.
This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.
The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.
AI platforms know spektr as a KYB research tool. They don’t know it as a compliance platform.
Across 60 verified AI responses, spektr was cited on 15 — a 25% composite rate. It scores a #1 ranking on exactly 3 queries across all three platforms combined: UBO mapping (ChatGPT), source of funds (Gemini), and KYB AI structured output (Claude). Every other product line — continuous monitoring, EDD automation, document review, false positive reduction, no-code workflows, risk scoring, audit trail, website checker — returns Sumsub, Alloy, Fenergo, or Dotfile instead. Claude has the lowest citation rate (15%) but the best average rank when cited (2.0). ChatGPT cites most broadly but ranks spektr deep. The platform story has not crossed the AI knowledge threshold.
Platform Scorecard
spektr citation rate across all three AI platforms
| Platform | Citation Rate | #1 Rankings | Avg Rank When Cited | Best Query |
|---|---|---|---|---|
| ChatGPT | 35% (7/20) | 1 | ~5.0 | Q4 — UBO Mapping (#1) |
| Gemini | 25% (5/20) | 1 | ~2.6 | Q12 — Source of Funds (#1) |
| Claude | 15% (3/20) | 1 | ~2.0 | Q2 — KYB AI Structured Output (#1) |
| Composite | 25% (15/60) | 3 | ~3.2 | Q2 (#1 Claude), Q4 (#1 ChatGPT), Q12 (#1 Gemini) |
AI Visibility Leaderboard
Who owns the AI conversation — total citations across all 3 platforms
AI Positioning Audit
20 buyer-intent queries — click any row to see the exact question
Each query was written from the perspective of a real compliance decision-maker researching solutions for a fintech or regulated financial institution. Three verified buyer personas represent the compliance leaders whose AI search results determine whether spektr gets discovered during vendor evaluation.
| # | Query Topic | Cluster | ChatGPT | Gemini | Claude |
|---|---|---|---|---|---|
| 1 | AI KYB Research & Ownership | KYB AI | ✓ #5 | ✗ | ✗ |
Exact question asked across all AI platforms: “I’m a Head of Compliance at a crypto market-making firm onboarding institutional counterparties across Europe. Which AI tools can automatically research a company’s ownership structure, business activity, and regulatory standing without my analysts doing it manually?” ChatGPT: spektr #5 (behind Sardine, Parcha, Strise, Scoreplex) • Gemini: Sumsub, Alloy, Arva AI lead • Claude: Moody’s, Zavia.ai, Fenergo lead | |||||
| 2 | KYB AI Agents → Structured Output | KYB AI | ✓ #5 | ✓ #2 | ✓ #1 |
Exact question asked across all AI platforms: “We’re onboarding financial institutions and professional trading firms through KYB. Our analysts spend days gathering company data from multiple registries and sources. Is there a compliance platform where AI agents do that research and produce a structured output my team can review?” Claude: #1 — “Lead recommendation; $20M Series A, April 2026 cited; described most specifically” • Gemini: #2 with UBO Tree View detail • ChatGPT: #5 | |||||
| 3 | No-Code KYC/KYB Workflow Builder | Compliance Ops | ✗ | ✗ | ✓ #3 |
Exact question asked across all AI platforms: “Our compliance team needs to configure onboarding workflows themselves — without waiting weeks for engineering. What platforms let non-technical AML teams build and modify KYC and KYB flows in a no-code environment?” Claude: #3 — “built for compliance teams specifically” (behind Alloy, Sumsub) • ChatGPT: Sumsub, Persona, Ondorse lead • Gemini: ComplyCube, KYC Hub, Alloy lead | |||||
| 4 | UBO Mapping Automation | KYB AI | ✓ #1 | ✗ | ✗ |
Exact question asked across all AI platforms: “I need to automate beneficial ownership verification for corporate entities onboarding onto our platform. Which platforms use AI to map UBO chains, identify missing links, and flag complex structures automatically?” ChatGPT: #1 — “most relevant AI-native option” for UBO-chain completion • Gemini: Moody’s, Encompass, DataWalk lead • Claude: Strise, Zavia.ai, Sayari lead | |||||
| 5 | Modular / Existing Stack Integration | Compliance Ops | ✓ #8 | ✗ | ✗ |
Exact question asked across all AI platforms: “We already have identity verification and screening providers in place. I’m looking for compliance infrastructure that works modularly on top of our existing stack without replacing everything. What solutions exist for this?” ChatGPT: #8 (mentioned at end) • Gemini: Alloy, Atfinity, Persona lead • Claude: Dotfile, Alloy, Salv lead | |||||
| 6 | Document Extraction & Verification AI | AI Toolbox | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Our KYB team spends too much time manually reviewing incorporation documents, articles of association, and financial statements. What AI tools can extract, verify, and cross-reference data from these documents automatically?” All 3 platforms miss spektr. ChatGPT: Sardine, Parcha, Ocrolus lead • Gemini: Inscribe AI, Arva AI, Alphamoon lead • Claude: Sumsub ACDR, Inscribe AI, Resistant AI lead | |||||
| 7 | False Positive Reduction | AI Toolbox | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We’re getting too many false positive alerts from our AML screening system and analysts are overwhelmed manually clearing them. Is there an AI solution that can intelligently triage and reduce false positives before they hit the review queue?” All 3 platforms miss spektr. ChatGPT: ComplyAdvantage, Hawk AI lead • Gemini: Silent Eight, Greenlite AI lead • Claude: gave methodology answer only, no vendors named | |||||
| 8 | Full KYC Flow for Crypto Exchange | KYC Onboarding | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We’re a regulated crypto exchange onboarding thousands of new users each month. Our KYC process is slowing us down. What platforms automate the full individual onboarding flow — document collection, identity checks, and risk scoring — in one system?” All 3 platforms miss spektr. Sumsub dominates all three: ChatGPT, Gemini, Claude all lead with Sumsub for full KYC flow. | |||||
| 9 | Crypto KYC / FCA & EU AML Rules | KYC Onboarding | ✓ #6 | ✗ | ✗ |
Exact question asked across all AI platforms: “I’m evaluating KYC automation tools for a high-volume digital asset platform. Which platforms are built for crypto exchanges that need to handle both retail and institutional customers under FCA and EU AML rules?” ChatGPT: #6 • Gemini: Sumsub, Alloy, azakaw lead • Claude: Sumsub, Muinmos, ComplyAdvantage lead | |||||
| 10 | EDD Automation | KYB Onboarding | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What tools automate Enhanced Due Diligence for high-risk customers? I need something that can gather additional data sources, document the reasoning, and produce a structured EDD report without my analyst writing it from scratch.” All 3 platforms miss spektr. ChatGPT: Scoreplex, Parcha, Lucinity lead • Gemini: Neotas, WorkFusion, DeepDive lead • Claude: WorkFusion (Edward), Neotas, Scoreplex lead | |||||
| 11 | PEP / Sanctions / Adverse Media | Monitoring | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We need to run PEP, sanctions, and adverse media screening during onboarding and continuously thereafter. Which platforms combine these checks with workflow automation so the results trigger the right next step automatically?” All 3 platforms miss spektr. ComplyAdvantage dominates all three for PEP/sanctions/adverse media screening. | |||||
| 12 | Source of Funds Verification | AI Toolbox | ✗ | ✓ #1 | ✗ |
Exact question asked across all AI platforms: “I need to verify the source of funds for corporate clients during onboarding. Which AI compliance tools can research a company’s legitimate revenue sources and flag ties to illicit activity automatically?” Gemini: #1 — cited twice, Source of Funds AI agent described specifically (annual filings, financial statements, network mapping, ISO audit trail) • ChatGPT: Scoreplex, Parcha, Sardine lead • Claude: Moody’s/kompany, Heron lead | |||||
| 13 | Audit-Ready Documentation Trail | Compliance Ops | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What compliance platforms provide an audit-ready documentation trail for every KYC and KYB decision — automatically capturing the data sources, checks performed, and rationale so we’re prepared for regulatory review?” All 3 platforms miss spektr. ChatGPT: Strise, Lucinity, Fenergo lead • Gemini: azakaw, Strise, Encompass lead • Claude: KYC-Chain, Zyphe, Trulioo lead | |||||
| 14 | Website / Digital Footprint Check | AI Toolbox | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “During KYB onboarding, we need to verify whether a business’s website and online presence match their stated activity. Is there a tool that automates this digital footprint check and flags suspicious domains?” All 3 platforms miss spektr. ChatGPT: Parcha, Sardine, Middesk lead • Gemini: Arva AI, Parcha AI, Tecalis lead • Claude: Heron, Persona, Trustfull lead. spektr has a live Website Checker AI — zero recognition. | |||||
| 15 | Continuous Monitoring + Triggers | Monitoring | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We onboard thousands of business customers and need to monitor them continuously for changes — new sanctions hits, ownership changes, adverse media. What platforms do real-time ongoing monitoring and automatically trigger a review when something changes?” All 3 miss spektr. ChatGPT: ComplyAdvantage, Strise, Fenergo lead • Gemini: Moody’s, Encompass, Alloy lead • Claude: Alloy, Dotfile, Sardine lead | |||||
| 16 | Dynamic Ongoing Risk Scoring | Risk Scoring | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I want a compliance platform that dynamically re-scores customer risk over time as new data comes in, not just at onboarding. Which tools offer automated, continuous risk scoring that updates based on monitoring triggers?” All 3 miss spektr. ChatGPT: ComplyAdvantage, Sumsub, Fenergo lead • Gemini: Alloy, Unit21, Fenergo, Feedzai lead • Claude: Flagright, Alessa, Sumsub lead | |||||
| 17 | No-Code Workflow Updates (Compliance-Led) | Compliance Ops | ✗ | ✓ #5 | ✗ |
Exact question asked across all AI platforms: “My compliance team needs to update AML workflows and risk rules in response to regulatory changes — without filing an engineering ticket every time. What platforms let compliance officers modify logic and deploy changes without developer involvement?” Gemini: #5 (AI Agent Builder highlighted) • ChatGPT: Sumsub, Persona, Ondorse lead • Claude: Flagright, Signzy, ComplyCube lead | |||||
| 18 | Transparent / Explainable AI Compliance | Compliance Ops | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We’re deciding whether to build our own compliance infrastructure or buy a platform. Our concern with buying is that most platforms are black boxes. What AI compliance platforms give us full visibility into how decisions are made and let us configure the logic ourselves?” All 3 miss spektr. ChatGPT: Strise, Lucinity, Fenergo lead • Gemini: Silent Eight, Strise, Alloy lead • Claude: Credo AI, Arthur AI, Fiddler AI lead (generic AI governance tools) | |||||
| 19 | EU AML / AMLA Readiness | Regulatory | ✓ #8 | ✓ #3 | ✗ |
Exact question asked across all AI platforms: “With the new EU AML regulation and AMLA coming into force, what compliance platforms are already built to help European fintechs meet these requirements — specifically around KYB, EDD, and ongoing monitoring obligations?” ChatGPT: #8 • Gemini: #3 (described as “Denmark-based, fintech-first, AMLA-ready”) • Claude: Sumsub, Kyckr, ComplyAdvantage lead — no mention | |||||
| 20 | Sumsub vs AI-Native KYB Platforms | KYB AI | ✓ #3 | ✓ #2 | ✓ #2 |
Exact question asked across all AI platforms: “How does Sumsub compare to newer AI-native KYB platforms for a fintech that needs to automate the full compliance workflow — not just identity checks but also company research, risk scoring, and document review?” Strongest query across all 3 platforms. Claude: #2 — CEO quoted, Pleo/Santander/Mercuryo/Phantom/Monta clients named • Gemini: #2 alongside Strise, Arva AI, Dotfile • ChatGPT: #3 “especially relevant for UBO-chain completion” | |||||
| TOTAL | 7/20 (35%) | 5/20 (25%) | 3/20 (15%) | ||
The Claude Gap
Where spektr loses 20 percentage points vs ChatGPT
ChatGPT cites spektr on 7 queries. Claude cites it on only 3 — and the 17 queries where Claude is silent include the most commercially important product areas. On Claude, Sumsub dominates ~10 questions, Alloy appears in ~5, and Dotfile — barely visible on ChatGPT or Gemini — appears in approximately 10 Claude responses. As Claude usage grows among compliance professionals, Dotfile becomes spektr’s primary AI-native KYB competitor to monitor.
“What tools automate Enhanced Due Diligence for high-risk customers? I need something that can gather additional data sources, document the reasoning, and produce a structured EDD report without my analyst writing it from scratch.”
“My compliance team needs to update AML workflows and risk rules in response to regulatory changes — without filing an engineering ticket every time.”
“With the new EU AML regulation and AMLA coming into force, what compliance platforms are already built to help European fintechs meet these requirements?”
When compliance buyers ask about no-code workflow updates, ChatGPT says Sumsub, Gemini says Alloy (then spektr at #5), Claude says Flagright. No consistent AI answer routes to spektr first. The only query where all three mention spektr is Q20 — the head-to-head comparison with Sumsub. This means spektr only gets discovered when a buyer already knows to ask for it by category. Discovery queries — the ones that generate pipeline — don’t trigger a spektr citation.
AI Topic Authority Map
Query heatmap — product line × platform
| Product Line | AI Leader | spektr Status |
|---|---|---|
| KYB AI Research & UBO Mapping | spektr (ChatGPT #1, Claude #1 Q2) | STRONG — Best recognized product area |
| Source of Funds AI | spektr (Gemini #1) | RECOGNIZED — Gemini #1, detailed product description |
| AI-Native KYB Comparison | Parcha (ChatGPT), Dotfile (Claude) | MENTIONED — All 3 platforms place spektr in comparisons |
| EU AML / AMLA Readiness | Fenergo, Strise, Moody’s | PARTIAL — ChatGPT #8, Gemini #3, Claude invisible |
| No-Code Workflow Builder | Alloy, Sumsub, Flagright | WEAK — Claude #3 only; ChatGPT & Gemini miss |
| Doc Review AI | Inscribe AI, Arva AI, Sumsub ACDR | INVISIBLE — 0/3 platforms |
| False Positives AI | Silent Eight, Hawk AI, Greenlite AI | INVISIBLE — 0/3 platforms |
| EDD Automation | WorkFusion, Neotas, DeepDive | INVISIBLE — 0/3 platforms |
| Continuous Monitoring | ComplyAdvantage, Alloy, Dotfile | INVISIBLE — 0/3 platforms |
| Risk Scoring (Dynamic) | ComplyAdvantage, Flagright, Feedzai | INVISIBLE — 0/3 platforms |
| Website Checker AI | Arva AI, Heron, Parcha, Middesk | INVISIBLE — 0/3 platforms |
| Audit Trail & Case Management | Fenergo, KYC-Chain, Strise | INVISIBLE — 0/3 platforms |
4 queries
4 queries
2 queries
3 queries
4 queries
1 query
2 queries
► KYC Onboarding, Monitoring, and Risk Scoring show zero citation across all three platforms. KYB Onboarding is the only product line with strong citation (75% ChatGPT). All other lines are medium or invisible.
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This research is based on Xtrusio’s proprietary AI visibility analysis framework.
Recommendations
Prioritized actions to close the Claude gap and expand product recognition
- Write one dedicated article per invisible line: Continuous Monitoring, False Positives AI, Website Checker AI, EDD Automation, and Audit Trail. Each article must answer a query from this audit verbatim in the opening paragraph — this is how AI trains on it.
- Add FAQ sections to every product page using exact buyer-intent language from queries 3, 6, 7, 10, 11, 13, 14, 15, 16. These FAQ blocks are the most efficient way to teach all three AI platforms simultaneously.
- Update homepage and nav to include explicit product line names: “False Positives AI”, “Continuous Monitoring”, “Website Checker AI” — currently these are buried in sub-pages. If the homepage doesn’t say it, AI doesn’t learn it.
- Publish “spektr vs Dotfile,” “spektr vs Alloy,” and “spektr vs Sumsub” comparison pages. Dotfile is spektr’s most dangerous emerging competitor on Claude. These comparison pages directly train Claude on the positioning distinction.
- Publish an AMLA readiness guide specific to European fintechs. Claude completely misses spektr on the EU AML query (Q19). A detailed, original guide would earn a natural #1 citation on this query and establish topical authority with both Claude and Gemini simultaneously.
- Create an “AI Agents for Compliance” pillar page mapping each agent to specific buyer pain points (the 20 queries in this audit). A single well-structured page could capture citations across Q2, Q6, Q7, Q10, Q12, Q14 across all three platforms.
- Increase G2 review volume. Spektr currently has 10 reviews (4.9 stars). Fenergo, Sumsub, and ComplyAdvantage each have hundreds. AI models heavily weight third-party citation density. A campaign to reach 50+ reviews directly improves citation rates across all three platforms.
- Pursue RegTech analyst coverage: Vixio PaymentsCompliance, FinTech Global, and Regtech Analyst. A single Vixio feature on spektr’s monitoring module would move citations on queries 11, 15, 16 across all platforms. These publications are indexed heavily by AI training pipelines.
- Quarterly Xtrusio re‑audits to track which content is moving citations and which gaps are closing. The composite 25% rate is the baseline. Target: 40%+ composite within 9 months.
25% composite. 17 invisible queries. One fix.
The AI platforms that your buyers trust have gaps in their spektr knowledge. The content to fill them doesn’t exist yet.
This research report was generated using the Xtrusio Company Intelligence Module.


