Grover wins on ChatGPT & Gemini.
Not Subbyx.
25-query audit across ChatGPT, Gemini & Claude. Subbyx is cited on 9 of 75 responses (12%) — but every single citation comes from Claude. ChatGPT and Gemini return zero. Grover dominates with 37 citations across all platforms.
This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.
The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.
Subbyx exists on one AI platform. Not three.
When a buyer asks ChatGPT or Gemini about tech subscriptions in Europe, Subbyx doesn’t exist. Grover is cited 14 times on ChatGPT and 11 times on Gemini — functioning as the default answer for every buyer-intent question. Even on Italy-specific queries (Q18), ChatGPT says the Italian market is “less mature” and defaults to pan-European platforms. Subbyx, the most funded Italian subscription platform with €50M raised, is invisible where two-thirds of AI discovery happens.
Platform Scorecard
Subbyx citation rate across AI platforms
AI Visibility Leaderboard
Who owns the AI conversation — total citations across all platforms
AI Positioning Audit
25 buyer-intent queries — click any row to see the exact question
Each query was written from the perspective of a real decision-maker researching tech subscription and product-as-a-service solutions across Europe. These personas represent the buyers whose AI search results determine whether Subbyx gets discovered.
| # | Query Topic | Cluster | Claude | ChatGPT | Gemini |
|---|---|---|---|---|---|
| 1 | Best platforms Europe electronics subscription | Subscription Platforms | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the best platforms in Europe for renting consumer electronics on a monthly subscription instead of buying them outright?” | |||||
| 2 | Retailer subscription infrastructure | B2B Infrastructure | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I run a mid-size electronics retail chain and want to add a device subscription option to our stores. What infrastructure or software do I need to launch this?” | |||||
| 3 | Subscription vs leasing vs BNPL | Business Models | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “How does a tech device subscription model compare to traditional leasing or buy-now-pay-later plans for consumers?” | |||||
| 4 | Product-as-a-service infrastructure Europe | B2B Infrastructure | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “Which companies in Europe offer product-as-a-service infrastructure that lets retailers convert one-time sales into recurring subscription revenue?” | |||||
| 5 | Circular subscription pros/cons | Circular Economy | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the pros and cons of launching a circular subscription model for refurbished electronics from a retailer\u2019s perspective?” | |||||
| 6 | ESG e-waste IT procurement | Sustainability | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “My company has an ESG mandate to reduce e-waste in our IT procurement. What are the best approaches to sourcing tech devices through circular economy models?” | |||||
| 7 | B Corp certified tech subscriptions | Sustainability | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Are there any B Corp-certified companies in Europe that offer technology subscriptions with a proven sustainability track record?” | |||||
| 8 | Enterprise DaaS with carbon goals | Sustainability | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “How can enterprises implement a device-as-a-service program for employee laptops and phones that also meets our carbon reduction goals?” | |||||
| 9 | Leasing vs DaaS vs subscription (env) | Business Models | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What is the difference between traditional IT leasing, device-as-a-service, and consumer tech subscriptions from an environmental impact perspective?” | |||||
| 10 | Countries leading access models | Circular Economy | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “Which European countries are leading the transition from ownership to access-based models for consumer electronics, and what companies are driving this change?” | |||||
| 11 | 60-person team subscription Europe | SMB & Startup | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I need to equip a team of 60 with laptops and phones but want to avoid a large upfront capital expenditure. What are the best subscription or rental options for startups in Europe?” | |||||
| 12 | Rent vs buy/depreciate financially | Business Models | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “How does renting tech devices on a monthly basis compare financially to buying and depreciating them over three years for a growing company?” | |||||
| 13 | Flexible device subscriptions scale | SMB & Startup | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Are there flexible tech subscription services that let a company scale devices up or down as headcount changes without long-term contracts?” | |||||
| 14 | Series A startup hardware decision | SMB & Startup | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What should a Series A startup consider when choosing between buying, leasing, or subscribing to employee hardware?” | |||||
| 15 | Best device subscription SMBs Europe | SMB & Startup | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “Which device subscription providers in Europe offer the best combination of flexibility, cost efficiency, and sustainability for small and mid-size businesses?” | |||||
| 16 | Smartphone subscription no commitment | Subscription Platforms | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “I want to try the latest smartphone without committing to a two-year plan or spending over a thousand euros. What are my options for tech subscriptions in Europe?” | |||||
| 17 | Refurbished subscription vs buying new | Circular Economy | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “How does subscribing to a refurbished phone compare to buying a new one in terms of cost savings and environmental impact?” | |||||
| 18 | Trusted platforms Italy/EU renting tech | Subscription Platforms | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What are the most trusted platforms for renting laptops, tablets, and phones on a monthly basis in Italy or across Europe?” | |||||
| 19 | Cancel/swap flexibility subscriptions | Subscription Platforms | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Can I swap devices or cancel anytime with tech subscription services, or are there hidden commitments and fees I should watch out for?” | |||||
| 20 | Subscribe vs buy for frequent upgraders | Circular Economy | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Is it worth subscribing to tech devices instead of buying them if I like to upgrade frequently and care about reducing electronic waste?” | |||||
| 21 | No-code platforms physical subscriptions | B2B Infrastructure | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What no-code platforms exist that allow a business to launch a physical product subscription service without building custom technology from scratch?” | |||||
| 22 | European telcos adding DaaS | B2B Infrastructure | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “How are European telcos adding device-as-a-service to their mobile plans, and what technology platforms enable this?” | |||||
| 23 | White-label subscription infrastructure | B2B Infrastructure | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What is the best white-label subscription infrastructure for a marketplace or retailer that wants to offer tech devices on a monthly rental basis?” | |||||
| 24 | Subscription lifecycle management | B2B Infrastructure | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “How does subscription lifecycle management software work for physical products, and what are the leading providers in Europe?” | |||||
| 25 | AI in tech subscription matching | Technology & AI | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “What role does AI play in matching consumers with the right device in a tech subscription model, and which platforms use it most effectively?” | |||||
| TOTAL | 9/25 (36%) | 0/25 (0%) | 0/25 (0%) | ||
Semrush AI Visibility
Automated scores vs buyer-intent reality
Semrush AI Visibility gives Subbyx a score of 30/100 with just 25 mentions and 6 citations. But the tool tracks primarily Italian-language branded queries (“Subbyx Italia: Recensioni e Vendite”) — not the English-language buyer-intent queries that determine international discovery. Meanwhile, Grover scores 36/100 with 5,300 mentions. The gap between Semrush’s automated tracking and actual buyer-intent visibility is where Xtrusio’s methodology reveals the real story.
| Company | Score | Mentions | Citations | Buyer-Intent |
|---|---|---|---|---|
| subbyx.com | 30/100 | 25 | 6 | 12% |
| grover.com | 36/100 | 5,300 | 2,900 | 49% |
| raylo.com | 36/100 | 279 | 243 | 24% |
| everphone.com | 25/100 | 164 | 1,200 | 15% |
Subbyx’s 30/100 score is based on just 25 mentions, 92% from Italian queries. Semrush tracks branded Italian-language questions like “Dove posso trovare recensioni affidabili di Subbyx?” but misses every English-language buyer-intent query where Grover wins. The 6 citations vs Grover’s 2,900 reveals a 483x visibility gap in automated tracking.
Grover and Raylo share the same 36/100 score despite a 19x gap in total mentions (5,300 vs 279), showing how Semrush compresses vastly different visibility levels into similar scores. Meanwhile, Everphone’s 25/100 with 1,200 citations outperforms Subbyx’s 30/100 with just 6 citations — illustrating that the score alone masks actual AI discovery performance.
The ChatGPT & Gemini Gap
Where Subbyx loses 50 percentage points vs Claude
Claude cites Subbyx on 36% of buyer-intent queries with deep product knowledge. But when the same questions are asked on ChatGPT or Gemini — the two platforms with the largest market share — Subbyx simply does not exist. Here are the most painful misses:
“Are there any B Corp-certified companies in Europe that offer technology subscriptions with a proven sustainability track record?”
“What are the most trusted platforms for renting laptops, tablets, and phones on a monthly basis in Italy or across Europe?”
“Which companies in Europe offer product-as-a-service infrastructure that lets retailers convert one-time sales into recurring subscription revenue?”
Subbyx’s content exists. Claude knows it. But ChatGPT and Gemini don’t. This isn’t a content quality problem — it’s a content distribution and training data problem. Subbyx’s funding announcements, B Corp certification, and product details have been captured by Claude’s training pipeline but not by ChatGPT’s or Gemini’s. Until that changes, two-thirds of AI-driven buyer discovery routes around Subbyx entirely.
AI Topic Authority Map
Which categories Subbyx owns in AI answers
| Topic | AI Leader | Subbyx Status |
|---|---|---|
| Italy-specific tech subscription | Subbyx | Claude #1 (1/3) |
| AI-driven subscription matching | Subbyx | Claude #1 (1/3) |
| No-code physical product subscriptions | Circuly | Claude #3 (1/3) |
| Subscription lifecycle management | Circuly | Claude #3 (1/3) |
| European subscription landscape (general) | Grover | Claude #4 (1/3) |
| PaaS infrastructure for retailers | Circuly | Claude #4 (1/3) |
| B Corp certified tech subscriptions | Raylo | INVISIBLE (0/3) |
| Enterprise device-as-a-service | Everphone | INVISIBLE (0/3) |
| Startup hardware provisioning | Grover | INVISIBLE (0/3) |
| ESG / circular procurement | Foxway | INVISIBLE (0/3) |
| Telco DaaS integration | Raylo | INVISIBLE (0/3) |
| White-label subscription infrastructure | Circuly | INVISIBLE (0/3) |
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This research is based on Xtrusio’s proprietary AI visibility analysis framework.
Recommendations
Prioritized actions to close the ChatGPT & Gemini gap
- Publish a dedicated English-language “Subbyx B Corp” page with score 116.0, impact metrics, and comparison to Raylo (88.4). This is the single biggest missed opportunity across all 3 platforms.
- Create English-language content hub with “Subbyx vs Grover,” “best tech subscription Europe,” and “device subscription Italy” comparison pages that AI crawlers can index.
- Ensure subbyx.com/en has structured data (FAQ schema, Organization schema) so crawlers can extract key facts: €50M funding, €12M ARR, B Corp certified, AI chatbot, Subbyx Builder.
- Publish pillar content targeting universally invisible categories: “Enterprise DaaS with sustainability metrics,” “White-label subscription infrastructure for retailers,” and “How telcos can add device-as-a-service.”
- Secure English-language press coverage from tech publications (TechCrunch, Sifted, The Next Web) to strengthen domain authority signals that inform ChatGPT and Gemini training data.
- Target 25%+ citation rate on ChatGPT and 15%+ on Gemini by Q3 2026. Maintain or increase Claude momentum (36%).
- Quarterly Xtrusio re‑audits to track gap closure across all 3 platforms
Subbyx is invisible on 2 of 3 AI platforms.
Let’s fix that before your next funding milestone.
This research report was generated using the Xtrusio Company Intelligence Module.
