Xtrusio AEO/GEO Audit

Polco wins on Gemini. Not Zencity.

And on Claude. And by 4 citations overall.

20 buyer-intent queries across ChatGPT, Claude & Gemini. Zencity is cited on 31 of 60 responses (52%). Polco is cited on 35. Zencity dominates the listening and public safety trust lanes but loses every representative-survey, benchmarking, and council-defensibility question to Polco NCS/NLES.

The findings below come from Xtrusio, an AI visibility audit system built specifically for B2B buyer-intent testing. Every citation was verified by running 20 real prospect queries across three generative AI platforms.

Findings reflect how ChatGPT, Claude, and Gemini position Zencity against direct competitors in the community engagement and public safety trust category.

November 2026
20 Queries • 3 Platforms
Zencity
80%
ChatGPT
16 of 20 queries
9× #1 RANKINGS
50%
Claude
10 of 20 queries
5× #1 RANKINGS
25%
Gemini
5 of 20 queries
⚠ CRITICAL GAP
The Two-Lane Problem

Zencity is treated as a two-lane vendor by AI: real-time listening and police trust. Every other lane belongs to Polco.

Across 60 responses, Polco is cited 35 times to Zencity’s 31 — and Polco wins outright on the seven questions where methodological credentials matter: representative surveys, cross-department satisfaction tracking, benchmarking against peer cities, defensible budget recommendations, and council confidence in policy decisions. These are the exact use cases Zencity’s Ask module and Elucd-acquired technology are supposed to serve. AI systems don’t know it.

Section 2

Platform Scorecard

Zencity citation rate across AI platforms — and how it stacks against Polco

Zencity Citation Rate by Platform
ChatGPT
80%
Claude
50%
Gemini
25%
Competitor Comparison — Total Citations Across 60 Responses
Polco
35
Zencity
31
PublicInput
12
Envisio
10
Meltwater
9
ChatGPT is Zencity’s Anchor
80% citation rate + 9 #1 rankings + product-level fluency (Zencity Listen, Zencity Experience Surveys, Zencity for Police) — ChatGPT knows the product architecture deeply. This is where GEO investment converts fastest.
Gemini Sees 3 in 4 Queries Without Zencity
25% citation, 3 unanimous #1s, and 15 queries where Zencity never appears. Gemini treats Zencity as a niche specialist for a handful of listening/AI questions, not as a category leader.
Section 3

AI Visibility Leaderboard

Who owns the community-engagement conversation — total citations across all platforms

Platform-by-Platform Breakdown
ChatGPT
16/20
Zencity cited
Claude
10/20
Zencity cited
Gemini
5/20
Zencity cited
Zencity
16
10
5
31
Polco
14
15
6
35
PublicInput
7
5
12
Envisio
5
5
10
Meltwater
6
3
9
ChatGPT
Claude
Gemini
Citation Leaderboard
Zencity: 31 citations (52% of 60 responses) Polco: 35 citations (58% of 60 responses) — category leader PublicInput: 12 citations (20% of 60 responses)
52%
Zencity
Zencity31
Polco35
PublicInput12
Citation Intensity Heatmap
ChatGPT
Claude
Gemini
Total
Zencity
16
10
5
31
Polco
14
15
6
35
PublicInput
7
5
0
12
Envisio
5
5
0
10
Meltwater
6
3
0
9
Polco Owns Claude — 15 to 10
Polco’s NCS/NLES academic heritage and ICMA/National League of Cities endorsement anchor Claude’s answers on every statistical-rigor question. Zencity’s Elucd-acquired representative-survey capability is nearly invisible to Claude.
Zencity Wins ChatGPT — 16 to 14
The only platform where Zencity outpaces Polco. Product-level naming (Listen, Ask, Communicate, Zencity for Police) shows deep training exposure — ChatGPT is the compounding-return investment target.
Section 4

AI Positioning Audit

20 buyer-intent queries — click any row to see the exact question asked

Each query was written from the perspective of a real decision-maker researching community engagement, resident sentiment, and public safety trust tools for a US local government. These three personas represent the buyers whose AI search results determine whether Zencity gets discovered.

Target Buyer Sector Communications Directors, City & County Managers, and Police Chiefs at US cities, counties & local law enforcement agencies
KR
Director of LEAN Government
City of San Marcos, CA • Municipal Government • Carlsbad, CA
7queries
Pain Points
Proving that resident engagement and communications actually drive measurable outcomes. Monitoring sentiment across social + local news without hiring more staff. Tying LEAN process improvements to community satisfaction scores. Closing the trust gap between city hall and the loudest voices.
“monitor resident sentiment”“PIO listening tools”
Q1 • Q2 • Q3 • Q4 • Q5 • Q6 • Q7
DS
City Manager
City of Columbia, Missouri • Municipal Government • Columbia, MO
7queries
Pain Points
Building a data-driven communications strategy from scratch. Using resident feedback to defend budget decisions to council. Cross-department performance measurement. Benchmarking Columbia’s trust scores against peer mid-size US cities. Proving policy decisions reflect real community needs, not vocal advocacy groups.
“defensible budget data”“city performance dashboard”
Q8 • Q9 • Q10 • Q11 • Q12 • Q13 • Q14
RB
Chief of Police • FBINA 284
Raleigh Police Department • Law Enforcement • Raleigh, NC
6queries
Pain Points
Measuring community trust as PD deploys new technology (drones, RTCC). Listening to resident sentiment during rapid city growth. Evidence-based transparency for a 792-officer department. Post-critical-incident sentiment tracking. Aligning public safety strategy with resident priorities across departments.
“police community trust survey”“post-incident sentiment”
Q15 • Q16 • Q17 • Q18 • Q19 • Q20
#Query TopicClusterClaudeChatGPTGemini
1Monitor residents across social/news/forumsListen
Exact question asked across all AI platforms:

“How can a city communications director monitor what residents are actually saying about the city across social media, local news, and neighborhood forums without hiring a full media monitoring team?”

2Reach underrepresented voicesCommunicate
Exact question asked across all AI platforms:

“What tools help municipal communications teams measure whether their messages are reaching underrepresented parts of the community and not just the loudest voices?”

324/7 sentiment for small PIOListen
Exact question asked across all AI platforms:

“Which platforms let a small city PIO office track resident sentiment 24/7 across dozens of channels without manually checking each one?”

4Prove outreach shifted sentimentCommunicate
Exact question asked across all AI platforms:

“What software helps a city communications team prove to the mayor that their outreach campaigns are actually changing how residents feel about a policy?”

5Pre-crisis detectionListen
Exact question asked across all AI platforms:

“How can a city communications director identify community concerns before they become public relations crises on social media?”

6AI analysis of 311/commentsListen
Exact question asked across all AI platforms:

“What AI tools are local governments using to analyze thousands of resident comments, tweets, and 311 complaints and turn them into insights the city manager can act on?”

7Close trust gap through dataCommunicate
Exact question asked across all AI platforms:

“Which platforms help city communications teams close the trust gap between city hall and residents through data?”

8Defensible budget recommendationsAsk
Exact question asked across all AI platforms:

“What tools help assistant city managers use resident feedback data to make defensible budget recommendations to city council?”

9Pre-budget resident prioritiesAsk
Exact question asked across all AI platforms:

“How can a city measure resident priorities before drafting the annual budget so that spending actually reflects what the community wants?”

10Statistically representative surveysAsk
Exact question asked across all AI platforms:

“Which platforms give local governments statistically representative resident survey results instead of just self-selected online feedback?”

11Cross-department satisfaction trackingAsk
Exact question asked across all AI platforms:

“What software helps city performance management teams track resident satisfaction across every department in city hall?”

12Benchmarking trust vs peer citiesAsk
Exact question asked across all AI platforms:

“How can a mid-sized US city benchmark its community trust and satisfaction scores against comparable cities?”

13Council confidence vs vocal minorityAsk
Exact question asked across all AI platforms:

“Which tools help city councils and county commissioners feel confident that their policy decisions reflect real community needs and not just vocal advocacy groups?”

14Integrated 311+survey+social dashboardListen
Exact question asked across all AI platforms:

“What platforms integrate 311 service request data, resident surveys, and social media sentiment into one performance dashboard for local government leadership?”

15Police community trust over timePublic Safety
Exact question asked across all AI platforms:

“How can a police department measure community trust and sentiment about its officers over time using data instead of anecdotes?”

16Police social listeningListen
Exact question asked across all AI platforms:

“What tools help police chiefs listen to what residents are actually saying about public safety across social media and neighborhood forums?”

17Post-incident trust surveysPublic Safety
Exact question asked across all AI platforms:

“Which platforms are local law enforcement agencies using to run community trust surveys and measure changes after critical incidents?”

18Small PD transparency dashboardsPublic Safety
Exact question asked across all AI platforms:

“How can a small city police department demonstrate transparency and accountability to residents using published community sentiment data?”

19City + PD joint engagementPublic Safety
Exact question asked across all AI platforms:

“What community engagement software is used by cities and police departments together to align public safety strategy with resident priorities?”

20Controversial topic sentimentListen
Exact question asked across all AI platforms:

“Which AI platforms help local governments analyze resident sentiment about controversial topics like data centers, housing, or homelessness?”

TOTAL10/20 (50%)16/20 (80%)5/20 (25%)
Section 5

The Gemini Blackout

Where Zencity loses 55 percentage points vs ChatGPT — and where Polco steps in

Zencity is cited on 80% of ChatGPT queries and just 25% on Gemini. That’s a 55-point collapse on a single platform. Fifteen of the twenty buyer questions surface Zencity on ChatGPT but not on Gemini. The pattern is remarkably clean: Gemini treats Zencity as a specialist for real-time listening (Q1, Q14, Q20) and outreach-impact measurement (Q4, Q7) — and effectively invisible everywhere else, including the entire police vertical Zencity has spent years and an acquisition (Elucd) building.

“How can a police department measure community trust and sentiment about its officers over time using data instead of anecdotes?”

— ChatGPT and Claude cite Zencity (with Zencity-Elucd and the Public Safety Confidence Index). Gemini names no vendors at all.

“Which platforms are local law enforcement agencies using to run community trust surveys and measure changes after critical incidents?”

— ChatGPT and Claude both rank Zencity #1. Gemini cites only Polco NLES.

“What AI tools are local governments using to analyze thousands of resident comments, tweets, and 311 complaints and turn them into insights the city manager can act on?”

— ChatGPT ranks Zencity #1. Gemini names Moveworks and generic “civic analytics dashboards” — no Zencity mention.
15 Queries Missed on Gemini
Q2, Q3, Q5, Q6, Q8, Q9, Q10, Q11, Q12, Q13, Q15, Q16, Q17, Q18, Q19. Every police query is a Gemini miss. Every representative-survey and benchmarking query is a Gemini miss. The blackout is systematic, not random.
Pattern: Gemini Defaults to Polco
Where Gemini does name a vendor for city surveys or performance management, Polco appears 6 times — more than Zencity’s 5. Polco NCS is Gemini’s reflex answer for anything statistical, benchmarking, or budget-related.
Same Question. Different Platforms. Different Vendors.

Zencity’s content exists. Its co-branded Public Safety Confidence Index with the National Policing Institute exists. Its Elucd acquisition and representative-survey capability exists. ChatGPT knows all of it. Gemini knows almost none of it. The visibility gap here is not an awareness problem — Zencity is a 600-government, $94M-funded company that AI systems clearly know exists. It is a category-framing and training-data-exposure problem, and it is fixable.

Section 6

AI Topic Authority Map

Query heatmap — product line × platform

TopicAI LeaderZencity Status
Real-time community listening (multi-channel)Zencity3 of 3 platforms
Pre-crisis sentiment detectionZencity2 of 3 platforms
Police community trust measurementZencity2 of 3 (Gemini absent)
Post-incident police trust surveysZencity2 of 3 (Gemini absent)
Statistically representative surveysPolco (NCS)Claude only (1/3)
Benchmarking against peer citiesPolco (NCS)INVISIBLE (0/3)
Defensible budget recommendationsPolco / Balancing ActINVISIBLE (0/3)
Council confidence in policy decisionsPolco / PublicInputINVISIBLE (0/3)
Reaching underrepresented voicesPublicInputINVISIBLE (0/3)
Integrated 311+survey+sentiment dashboardZencity3 of 3 platforms
Product Line
ChatGPT
Claude
Gemini
Listen
7 queries
100%
57%
43%
Ask (Surveys / Budget / Perf Mgmt)
7 queries
57%
29%
0%
Communicate
3 queries
67%
33%
67%
Zencity for Police
3 queries
100%
100%
0%

▹ Zencity for Police is fully visible on ChatGPT and Claude but completely absent from Gemini — the entire law enforcement vertical needs a Gemini-specific content play.

Listen • 7 queries
ChatGPT100%
Claude57%
Gemini43%
Ask • 7 queries
ChatGPT57%
Claude29%
Gemini0%
Communicate • 3 queries
ChatGPT67%
Claude33%
Gemini67%
Zencity for Police • 3 queries
ChatGPT100%
Claude100%
Gemini0%
Listen and Zencity for Police at 100% on ChatGPT
The two product lines Zencity has invested in most heavily — multi-channel listening and public safety trust measurement — are fully cited on ChatGPT and cited across Zencity for Police on Claude too. The GEO foundation is solid where Zencity has published the most content.
Ask at 0% on Gemini — Polco Owns This
The Ask module — representative surveys, budget engagement, cross-department performance management, benchmarking — is entirely invisible on Gemini and thin on Claude. Polco NCS, ETC DirectionFinder, and Balancing Act dominate here. This is the highest-value content gap to close.
Section 7

Methodology

How we conducted this Xtrusio AEO/GEO Audit

Company & Competitor Research
Deep-dive on zencity.io product architecture (Listen, Ask, Communicate), the 2021 Elucd acquisition for police trust surveys, and the 2024 Public Safety Confidence Index with the National Policing Institute. Mapped 5 direct competitors: Polco, PublicInput, Envisio, Meltwater, and ClearPoint.
20-Query Buyer-Intent Testing
Tested 20 decision-maker queries across ChatGPT, Claude, and Gemini in November 2026. Questions mirror how a Communications Director, City Manager, or Police Chief actually researches community sentiment tools during vendor discovery. Each response scored for citation presence, rank, and unanimity.
Competitor Scope
Polco (Wisconsin-based, NCS/NLES academic-benchmarking heritage), PublicInput (engagement + equity mapping), Envisio (strategic planning dashboards), Meltwater (media monitoring), ClearPoint (performance management). All compete for the same US city, county, and public safety buyer during discovery.
Section 8

Recommendations

Prioritized actions to close the Gemini blackout and contest the Polco lead

Phase 1 — 0–30 Days
Reclaim the Representative-Survey Narrative
  • Publish a public-facing methodology page explaining the Elucd sampling frame, weighting logic, and margin-of-error math — the exact rigor content that anchors Polco NCS in AI training data
  • Name the specific statistical certifications and academic partnerships behind Zencity Ask in customer case studies (currently these are buried below the product-marketing layer)
  • Add a Zencity Ask vs Polco NCS comparison page to zencity.io — addresses the head-to-head lookup pattern Gemini and Claude are answering with Polco by default
Phase 2 — 30–90 Days
Fill the Gemini Blackout with Public Safety Content
  • Publish 8–10 police customer stories on high-authority external domains (Route Fifty, Police1, Governing) explicitly naming Zencity Public Safety Confidence Index — this is what closes ChatGPT / Claude data gaps in Gemini
  • Co-author 2–3 pieces with the National Policing Institute referencing the PSCI methodology — NPI carries the institutional weight Gemini reaches for on trust-measurement questions
Phase 3 — 90+ Days
Contest Polco’s Benchmarking Lane
  • Publish an annual Zencity Cross-City Trust Benchmark (built on Elucd data) as a public report — parallel to the NCS structure that gives Polco AI-durable brand equity
  • Pursue ICMA or National League of Cities endorsement/partnership for the Ask module — this is the institutional anchor Polco uses to win Claude’s statistical-rigor questions
  • Quarterly Xtrusio re-audits to track the Gemini gap closure and Polco co-citation ratio
Continuous AI Visibility Tracking
Brands can improve their AI discovery using generative engine optimization tools like Xtrusio.

Zencity’s category is bigger than what AI shows.

Let’s make Gemini see it too.

This research report was generated using the Xtrusio Company Intelligence Module.