Xtrusio AEO/GEO Audit

Paradox wins. Fountain wins. Emi Labs wins.

Not Orbio.

$21M Series A. Dawn Capital lead. Adecco, YUM! Brands, Inditex, AT&T, Verisure as logos. And still — 3 of 60 AI buyer-intent responses (5%). Zero on Claude. One on ChatGPT. Two on Gemini. Paradox owns 38 of 60 responses. Orbio, on the questions its product was literally built to answer, is invisible.

The findings below come from Xtrusio, an AI visibility audit system built specifically for B2B buyer-intent testing. Every citation was verified by running 20 real prospect queries across three generative AI platforms.

Queries were written from the perspective of enterprise HR leaders at frontline-heavy operators in retail, hospitality and QSR — Orbio’s stated buyer.

July 2026
20 Queries • 3 Platforms
Orbio AI
5%
ChatGPT
1 of 20 queries
0× #1 RANKINGS
0%
Claude
0 of 20 queries
⚠ TOTAL BLACKOUT
10%
Gemini
2 of 20 queries
STRONGEST PLATFORM
The €18M Silence

Orbio raised a $21M Series A in June 2026. AI has not caught up.

When a McDonald’s CPO, a Mel&iaacute; Global Head of Talent Acquisition, or a Leroy Merlin Directora de RRHH asks ChatGPT, Claude or Gemini for the best AI recruiting platform for their exact use case — Orbio does not appear. Paradox does. Fountain does. Even Emi Labs and Ringtime — a smaller Frankfurt/Amsterdam startup that mirrors Orbio’s WhatsApp-first, GDPR-native, 24/7 pitch almost word-for-word — does. The positioning slot Orbio was built to own is being taken by competitors AI can find and Orbio cannot dislodge.

Section 2

Platform Scorecard

Orbio AI citation rate across AI platforms — and the four competitors that took its slots

Orbio AI Citation Rate by Platform
ChatGPT
5%
Claude
0%
Gemini
10%
Competitor Comparison — Combined Citation Rates Across 60 Responses
Paradox
63%
Fountain
47%
Joveo
15%
Emi Labs
13%
Orbio AI
5%
Paradox is the unanimous default
Cited on 15 of 20 Claude queries with 10 rank-#1 mentions, 12 on ChatGPT, and 11 on Gemini. Workday’s August 2025 acquisition of Paradox has made it the reflexive answer for enterprise conversational recruiting. Orbio’s María agent competes on the exact same axis and does not surface.
Gemini is the least bad — and still 10%
Orbio’s only two citations came from Gemini: rank #3 on Q8 (ATS + Workday/BambooHR/Meta4 integrations) and rank #5 on Q14 (24/7 WhatsApp/SMS/voice outreach). Both are direct site-copy echoes — Gemini surfaced orbio.work when the query keywords were a near-verbatim match. No cross-platform corroboration.
Section 3

AI Visibility Leaderboard

Who owns the AI conversation — total citations across all platforms

Platform-by-Platform Breakdown
ChatGPT
1/20
Orbio cited
Claude
0/20
Orbio cited
Gemini
2/20
Orbio cited
Orbio AI
1
2
3
Paradox
12
15
11
38
Fountain
16
12
28
Joveo
9
9
Emi Labs
7
1
8
ChatGPT
Claude
Gemini
Citation Leaderboard
Orbio AI: 3 citations (5% of 60 responses) Paradox: 38 citations (63% of 60 responses) Fountain: 28 citations (47% of 60 responses)
5%
Orbio AI
Orbio AI3
Paradox38
Fountain28
Citation Intensity Heatmap
ChatGPT
Claude
Gemini
Total
Orbio AI
1
0
2
3
Paradox
12
15
11
38
Fountain
16
12
0
28
Joveo
0
0
9
9
Emi Labs
7
0
1
8
The Paradox × Fountain squeeze
Between them, Paradox (38 cites) and Fountain (28 cites) account for 66 of a possible 60 citation slots — because both are commonly cited in the same response. Orbio must displace one or both to move the needle. Currently doing neither.
Emi Labs is the more urgent threat
Fewer citations (8 total) but strategically dangerous: Emi Labs owns Q16 (LATAM/Iberia frontline) — the exact geography and vertical Orbio is built for. Its “12M AI conversations, 750K frontline workers hired” narrative fills the shelf Orbio’s Adecco LATAM story should sit on.
Section 4

AI Positioning Audit

20 buyer-intent queries — click any row to see the exact question

Each query was written from the perspective of a real decision-maker researching AI recruiting solutions for a large frontline workforce. These personas represent the enterprise HR buyers whose AI-search behaviour determines whether Orbio AI gets shortlisted — or never appears at all.

Target Buyer Sector CHRO, VP Talent Acquisition & Global Head of TA at hospitality, QSR and retail companies with 15,000+ frontline employees across Iberia, LATAM and Europe
AU
Chief People Officer
McDonald’s España • QSR • Madrid
6queries
Pain Points
Leads people function for 28,000+ QSR frontline employees across Spain. Publicly discusses AI in HR at industry panels. Evaluating conversational AI screening at hiring-event scale to compress time-to-hire and cost-per-hire.
“reduce time-to-hire frontline”“built-in ATS + AI screening”
Q4, Q7, Q10, Q11, Q13, Q19
LC
Global Head of Talent Acquisition & Employer Branding
Meliá Hotels International • Hospitality • Spain
7queries
Pain Points
Global TA for 45,000+ employees across 400+ hotels in 40+ countries. Iberia + LATAM footprint. Multilingual candidate screening at massive scale is her stated remit — publicly interviewed on generational replacement and talent shortage in hospitality.
“multilingual candidate screening 60 languages”“24/7 candidate outreach WhatsApp”
Q1, Q2, Q5, Q9, Q14, Q16, Q18
CM
Directora de Recursos Humanos, sede corporativa
Leroy Merlin España • Retail • Madrid
7queries
Pain Points
18,000 employees across 137 stores in Iberia. Corporate HR leader focused on organisational transformation, change management and enterprise HR-tech stack decisions. Cares about Workday / BambooHR / Meta4 integration and EU AI Act compliance.
“GDPR EU AI Act recruiting”“European AI-native HR startup”
Q3, Q6, Q8, Q12, Q15, Q17, Q20
#Query TopicClusterChatGPTClaudeGemini
1Enterprise 500+ frontline multi-countryCategory
Exact question asked across all AI platforms:

“What are the best AI recruiting platforms for enterprises hiring more than 500 frontline workers per month across multiple countries?”

2WhatsApp + voice + 60 languagesCapability
Exact question asked across all AI platforms:

“Which AI hiring tools can conduct candidate screening interviews over WhatsApp and voice calls in 60+ languages?”

3GDPR + EU AI Act European retailCompliance
Exact question asked across all AI platforms:

“We’re a European retail group with 15,000 employees across Spain, Portugal and Italy. Which AI recruitment platforms are GDPR-first and EU AI Act compliant?”

4Reduce time-to-hire 45→10 daysOutcome
Exact question asked across all AI platforms:

“What’s the best AI recruiting software to reduce time-to-hire from 45 days to under 10 days for high-volume frontline roles?”

5WhatsApp + voice at enterprise scaleCapability
Exact question asked across all AI platforms:

“Which AI HR platforms have native support for both WhatsApp and voice-call candidate screening at enterprise scale?”

6CHRO 10K logistics evaluationCategory
Exact question asked across all AI platforms:

“What are the top AI agents for talent acquisition that a CHRO at a 10,000-person logistics company should evaluate in 2026?”

78,000+ apps autonomous screeningOutcome
Exact question asked across all AI platforms:

“Which AI recruitment tools can handle 8,000+ monthly applications with autonomous candidate screening and interviews?”

8ATS + Workday/BambooHR/Meta4Integration
Exact question asked across all AI platforms:

“What’s the best AI-powered applicant tracking system that integrates with Workday, BambooHR and Meta4?”

9Restaurants + retail multilingualUse case
Exact question asked across all AI platforms:

“Which AI recruiting platforms specialize in high-volume hiring for restaurants, retail and hospitality with multilingual candidate outreach?”

10Conversational AI hourly frontlineCategory
Exact question asked across all AI platforms:

“What are the leading conversational AI recruiting tools for hourly and frontline workforce hiring?”

11Real-time voice vs async videoCapability
Exact question asked across all AI platforms:

“Which AI HR platforms offer real-time voice-based candidate screening instead of asynchronous video interviews?”

12EU BPO 20K seats fast deployDeployment
Exact question asked across all AI platforms:

“What AI recruiting software can a VP Talent Acquisition at a European BPO with 20,000 seats deploy in weeks rather than months?”

1350%+ cost-per-hire reductionOutcome
Exact question asked across all AI platforms:

“Which AI hiring tools reduce cost-per-hire by 50% or more for enterprise employers of frontline workforce?”

1424/7 calls + WhatsApp + SMSCapability
Exact question asked across all AI platforms:

“What AI recruitment platforms provide 24/7 candidate outreach across time zones through calls, WhatsApp and SMS?”

15Predict attrition + retentionRoadmap
Exact question asked across all AI platforms:

“Which AI HR agents can predict employee attrition and identify retention risks from unstructured HR data?”

16Spanish/Portuguese/LATAM track recordGeography
Exact question asked across all AI platforms:

“What AI recruiting tools have the strongest track record in Spanish, Portuguese and Latin American markets?”

17Skills-based hiring + mobilityRoadmap
Exact question asked across all AI platforms:

“Which AI talent intelligence platforms help enterprises with skills-based hiring and internal mobility?”

18Hiring events + mass onboardingUse case
Exact question asked across all AI platforms:

“What AI recruitment platforms are best suited for hiring events, walk-in interviews and mass onboarding at scale?”

19Screening + built-in ATS + career pagesIntegration
Exact question asked across all AI platforms:

“Which AI HR platforms combine candidate screening automation with a built-in ATS and career page hosting?”

20European AI-native vs Paradox/Eightfold/HireVueCategory
Exact question asked across all AI platforms:

“What are the best AI-native HR startups founded in Europe that compete with Paradox, Eightfold and HireVue?”

TOTAL1/20 (5%)0/20 (0%)2/20 (10%)
Section 5

The Triple-Platform Silence

Zero on Claude. One on ChatGPT. Two on Gemini. Sixty questions. Three citations.

Most audits in this series show a lopsided pattern — a client wins one platform and loses another. Orbio’s audit is different: it loses on all three at once. And the two most positioning-aligned questions in the entire audit — Q16 (Iberia/LATAM) and Q20 (European AI-native) — returned zero Orbio citations across every session on every platform. That is a four-for-four category shutout on questions Orbio was built to own.

“What AI recruiting tools have the strongest track record in Spanish, Portuguese and Latin American markets?”

— Q16. ChatGPT cites Emi Labs and Talkpush. Claude cites Taleva, Factorial, Bizneo, Gupy. Gemini cites Alex AI, Emi Labs. Orbio — whose Adecco LATAM deployment is a marquee milestone — is invisible.

“What are the best AI-native HR startups founded in Europe that compete with Paradox, Eightfold and HireVue?”

— Q20. ChatGPT cites Carv (NL), Maki (FR), Hubert (SE), Beamery (UK), Tengai (SE). Claude cites Personio+aurio, softgarden, PitchYou, Taleva, Ringtime, Sprad. Gemini cites Maki, Willo, Textkernel. Spain — and Orbio — is unrepresented in every session despite a $21M Dawn Capital-led Series A.

“What AI recruitment platforms provide 24/7 candidate outreach across time zones through calls, WhatsApp and SMS?”

— Q14. Claude surfaces Ringtime — a Frankfurt/Amsterdam startup that markets itself as EU-native, WhatsApp-first, 24/7, GDPR-native — almost identical positioning to Orbio. Ringtime gets the slot. Gemini gives Orbio rank #5 on the same query, and that is Orbio’s single strongest capability moment in the audit.
Ringtime & Personio+aurio: the phantom-Orbio problem
Both platforms occupy the exact narrative slot Orbio’s founders describe: EU-native, WhatsApp-first, GDPR-compliant, HR-agentic. Their emergence as the answer to Orbio-shaped questions is direct evidence of positioning theft. Neither has Orbio’s funding or logos — but both have AI mindshare Orbio doesn’t.
Paradox owns the questions María was built to answer
Q9 (restaurants/retail/hospitality multilingual): Paradox. Q10 (conversational AI hourly frontline): Paradox. Q18 (hiring events, walk-ins, mass onboarding): Paradox. These are María’s core value proposition — and Paradox’s Workday acquisition has made it AI’s reflexive answer to all of them.
Same Question. Different Platforms. Same Answer — Not Orbio.

Claude explicitly said on Q2: “nobody cleanly checks WhatsApp + voice + 60 languages as one verified package.” Orbio’s marketing site checks exactly that box. The gap is not in the product. The gap is in what AI can find, cross-reference and trust. Vendor-comparison content, third-party analyst mentions (Josh Bersin, Fosway, Reworked) and Iberia/LATAM case-study amplification are what will move this. Not more site copy.

Section 6

AI Topic Authority Map

Query heatmap — product line × platform

TopicAI LeaderOrbio Status
High-volume frontline hiring (multi-country)Paradox & FountainINVISIBLE (0/3)
WhatsApp + voice + 60-language screeningParadox / Alex AI / TalkpushChatGPT only (1/3)
ATS + Workday/BambooHR/Meta4 integrationWorkday+ParadoxGemini only (1/3)
24/7 omnichannel candidate outreachParadox / RingtimeGemini only (1/3)
Attrition prediction & retention insightsEightfold / Visier / GloatINVISIBLE (0/3)
Skills-based hiring & internal mobilityEightfold / Gloat / BeameryINVISIBLE (0/3)
Spanish / Portuguese / LATAM track recordEmi Labs / TalkpushINVISIBLE (0/3)
European AI-native vs Paradox/Eightfold/HireVueMaki / Carv / Personio+aurio / SpradINVISIBLE (0/3)
Product Line
ChatGPT
Claude
Gemini
AI Recruitment (María)
15 queries
7%
0%
7%
ATS + Integrations
2 queries
0%
0%
50%
Employee Insights (roadmap)
2 queries
0%
0%
0%
Hiring Events / Mass Onboarding
1 query
0%
0%
0%

▹ ATS + Integrations is the only product line with a non-zero score on any platform — and it’s a single Gemini citation triggered by a near-verbatim keyword match to orbio.work.

AI Recruitment (María) • 15 queries
ChatGPT7%
Claude0%
Gemini7%
ATS + Integrations • 2 queries
ChatGPT0%
Claude0%
Gemini50%
Employee Insights (roadmap) • 2 queries
ChatGPT0%
Claude0%
Gemini0%
Hiring Events / Mass Onboarding • 1 query
ChatGPT0%
Claude0%
Gemini0%
Zero Product Lines at ≥10% visibility
Not one of Orbio’s four product lines clears a 10% citation rate on any platform except a single Gemini quirk. The AI Recruitment (María) line — the entire core product — sits at 4.4% aggregate.
Employee Insights & Hiring Events are pre-launch invisible
Q15 and Q17 (attrition prediction, skills intelligence) went entirely to Eightfold, Visier, Gloat and Beamery. Q18 (hiring events, walk-in interviews) went to Paradox. Orbio’s roadmap categories are already fully occupied by incumbents in AI’s mind.
Section 7

Methodology

How we conducted this Xtrusio AEO/GEO Audit for Orbio AI

Company & Competitor Research
Deep-dive on orbio.work, funding history (June 2026 $21M Series A, Dawn Capital), founder background (Colvin, Cobee, Nucoro exits), and marquee customers (Adecco, YUM! Brands, Inditex, AT&T, Verisure). Competitor lane mapping across Paradox, Fountain, Eightfold, HireVue, Joveo, Emi Labs, Maki, Carv, Ringtime, Personio+aurio.
20-Query Buyer-Intent Testing
20 decision-maker-intent queries tested across ChatGPT, Claude and Gemini in conversational search-augmented mode. Questions mirror how a CHRO at McDonald’s, a Global Head of TA at Meliá, or a Directora de RRHH at Leroy Merlin would research AI recruiting during vendor discovery.
Competitor Scope
Paradox (Workday-owned, conversational recruiting leader), Fountain (frontline high-volume hiring platform), Joveo (programmatic recruitment advertising), Emi Labs (LATAM/Iberia frontline AI recruiter), plus 40+ others surfaced organically during audit sessions. All compete for the same enterprise HR buyer during AI-mediated discovery.
Section 8

Recommendations

Prioritised actions to break the triple-platform silence

Phase 1 — 0–30 Days
Land in the Paradox / Fountain comparison shelf
  • Publish direct comparison pages: “Orbio vs Paradox”, “Orbio vs Fountain”, “Orbio vs Emi Labs” — these are the exact URL patterns AI platforms cite when a buyer asks “X vs Y”.
  • Pitch Josh Bersin, Reworked, Fosway, HR Executive, People Managing People — the analyst outlets ChatGPT and Gemini cite most heavily on the “AI recruiting platforms” frame.
  • Verify orbio.work crawlability for Claude’s search partner — robots.txt, sitemap.xml, canonical tags. Gemini finds the site; Claude does not.
Phase 2 — 30–90 Days
Amplify the Adecco, YUM! and Inditex proof
  • Publish detailed case studies of the Adecco LATAM 1.2M-interactions milestone in Spanish, Portuguese and English — Q16 shutout will not break without indexed evidence in Spanish-language press.
  • Reframe the “European AI-native” positioning: co-author content with Maki People, Sprad or Ringtime under a “European AI recruiting alliance” frame — be named in the same article, not competing against it.
Phase 3 — 90+ Days
Own the Employee Insights and Hiring Events narratives before launch
  • Attrition prediction and skills intelligence (Q15, Q17) are Eightfold’s territory today. Publishing thought leadership before roadmap features ship is how Orbio pre-claims the “EU-native alternative to Eightfold” frame.
  • Quarterly Xtrusio re‑audits to track whether the citation rate moves from 5% toward parity with Emi Labs (13%) and Fountain (47%).
Continuous AI Visibility Tracking
Brands can improve their AI discovery using generative engine optimization tools like Xtrusio.

Break the silence. Get into the Paradox conversation.

A $21M raise deserves 21%+ AI visibility — not 5%.

This research report was generated using the Xtrusio Company Intelligence Module.