Xtrusio AEO/GEO Audit

Metso out-cites the market leader.

On all three platforms.

Weir holds the top global position in slurry pumps. Ask ChatGPT or Gemini about high pressure grinding rolls and Enduron does not exist — four questions, two platforms, zero citations. Across 20 buyer-intent questions Weir is cited on 35 of 60 responses (58%); Metso lands 44.

The findings below come from Xtrusio, an AI visibility audit system built specifically for B2B buyer-intent testing. Every citation was verified by running 20 real prospect queries across three generative AI platforms.

Questions were written from the seat of the people who actually specify mill circuit equipment — processing directors, concentrator maintenance superintendents and the engineers who design the plants.

August 2026
20 Queries • 3 Platforms • 60 Responses
Weir
75%
Claude
15 of 20 queries
7× #1 RANKINGS
50%
ChatGPT
10 of 20 queries
5× #1 RANKINGS
50%
Gemini
10 of 20 queries
2× #1 RANKINGS
The Line That Isn’t There

Every Weir product line appears on ChatGPT and Gemini. Enduron does not.

Four questions in this audit sit squarely in the Enduron portfolio — high pressure grinding rolls at hard rock scale, the energy evidence base behind them, heavy-duty iron ore screens, and fine wet screening. Claude cites Weir on all four. ChatGPT and Gemini cite Weir on none. Those two platforms produced an identical set of ten zero-citation questions on an identical question set, and the residual positions go to FLS, Metso, Köppern and thyssenkrupp Polysius. Weir presents itself as an all-of-mine flowsheet supplier from extraction to concentration. The platforms present it as a slurry handling specialist.

Section 2

Platform Scorecard

A 25-point spread between the best and worst platform on one identical question set

Weir Minerals Citation Rate by Platform
Claude
75%
ChatGPT
50%
Gemini
50%
Who Owns the Mill Circuit Conversation — Total Citations
Metso
30
Weir Minerals
25
FLS
22
KSB GIW
7
Bradken
6
Multotec
5

Three suppliers compete across the full portfolio. Everyone below them owns one or two questions outright — and several of those are questions where Weir returns nothing at all. Across all three platforms the leader board reads Metso 44, Weir Minerals 35, FLS 32 of 60 responses.

Rank quality is the asset, not reach
Average rank across all 35 citations is 1.80. ChatGPT gives Weir five first positions — level with Metso and ahead of FLS — while citing Weir on only half the questions. Where Weir appears, it appears at or near the top. The deficit is entirely breadth.
Two platforms, one identical blind spot
ChatGPT and Gemini returned exactly the same ten zero-citation questions: 4, 6, 7, 8, 9, 11, 12, 15, 16 and 19. Two independently built systems reaching an identical miss set is a corpus signal, not sampling noise.
Same score, opposite causes
Gemini and ChatGPT both land on 50%, but Gemini shows no live retrieval — older brand strings, superseded company names, degraded product names. ChatGPT is fully current and still reaches 50%. A stale corpus is fixable with freshness. A current corpus that omits you is a placement problem.
Section 3

AI Visibility Leaderboard

Who owns the mill circuit conversation — total citations across all three platforms

Platform-by-Platform Breakdown
Claude
15/20
Weir cited
ChatGPT
10/20
Weir cited
Gemini
10/20
Weir cited
Metso
16
14
14
44
Weir Minerals
15
10
10
35
FLS
10
12
10
32
Claude
ChatGPT
Gemini
Citation Leaderboard
58%
Weir
Metso44
Weir Minerals35
FLS32
Citation Intensity Heatmap
Claude
ChatGPT
Gemini
Total
Metso
16
14
14
44
Weir Minerals
15
10
10
35
FLS
10
12
10
32

Second-tier suppliers appearing across the sessions include KSB GIW, Multotec, Bradken, Sandvik, Derrick, Haver & Boecker Niagara, Köppern, thyssenkrupp Polysius, TAKRAF DELKOR, Trelleborg, ME Elecmetal and Molycop.

Weir leads Metso on rank where it appears
Claude gives Weir 7 first positions to Metso’s 4, despite citing Metso once more often. On ChatGPT the two are level at 5 each. Buyers who see Weir tend to see it first.
Gemini reverses the picture entirely
Metso takes 8 first positions on Gemini to Weir’s 2, and FLS matches Weir on volume while beating it on rank. Gemini is the only platform where the category leader is comprehensively out-positioned.
Section 4

AI Positioning Audit

20 buyer-intent queries — click any row to see the exact question

Every query was written from the seat of a real decision-maker researching mill circuit equipment: the person who owns the throughput number, the person who owns the shutdown window, and the person who writes the specification for a plant that does not exist yet. These are the buyers whose AI search results determine whether Weir gets onto the shortlist at all.

Target Buyer Sector Processing Directors, Concentrator Maintenance Superintendents & Plant Engineering Leads at copper, gold and critical minerals mining companies — and the engineering firms that design their plants
RP
Director of Processing & Technical Services
US Strategic Metals • Critical Minerals • Missouri, USA
6queries
Pain Points
Runs a concentrator and a hydrometallurgical plant on one site while reprocessing legacy tailings. Recirculating load from cyclone inefficiency is capping throughput, liner campaigns eat production days, and every grinding kilowatt lands in the cost per tonne.
“sharper cyclone cut point”“dry grinding vs SAG energy”
Q1 • Q6 • Q9 • Q10 • Q11 • Q12
MM
Superintendente Mantención Planta Concentradora
CODELCO • Copper Mining • Chile
7queries
Pain Points
Owns mills, mill discharge pumps, cyclones, crushers and conveyors at the world’s largest copper producer. Wet-end life turns inconsistent when replicated parts enter the store, valve seats fail inside months, and every unplanned changeout is measured against a shutdown window that cannot move.
“longest slurry pump wear life”“OEM vs aftermarket wear parts”
Q4 • Q5 • Q7 • Q13 • Q14 • Q18 • Q20
JM
Global Practice Lead — Long Distance Pipelines & Slurry Flow
Ausenco • Mining Engineering & Project Delivery • Santiago, Chile
7queries
Pain Points
Specifies the slurry handling package on greenfield projects across Chile, Peru and Brazil. Needs pumps, pipelines, valves and cyclones from one accountable supplier, erosive wear rates defensible in a feasibility study, and a credible route from conventional tailings dams to filtered dry stack.
“60% solids over 12 km”“dry stack tailings suppliers”
Q2 • Q3 • Q8 • Q15 • Q16 • Q17 • Q19
#Query TopicProduct LineClaudeChatGPTGemini
1Mill discharge pump wear lifeSlurry PumpsCitedCitedCited
Exact question asked across all three platforms

“Our copper concentrator’s mill discharge pumps are failing every eight weeks on high-density slurry and we’re losing production to unplanned changeouts. Which pump manufacturers are known for the longest wear life in heavy-duty mill circuit duty?”

2Long-distance positive displacement pumpingSlurry PumpsCitedCitedCited
Exact question asked across all three platforms

“We need to move tailings at around 60% solids over roughly 12 kilometres without an intermediate pump station. Who makes positive displacement slurry pumps capable of that duty?”

3Relocatable mine dewatering packagesSlurry PumpsCitedCitedCited
Exact question asked across all three platforms

“Our open pit floods during wet season and our current dewatering setup can’t keep up. Which companies supply modular mine dewatering pump packages that can be relocated around site as the pit develops?”

4OEM versus aftermarket wear partsSlurry Pumps
Exact question asked across all three platforms

“We’ve been buying replicated impellers and liners for our slurry pumps to cut spend, but wear life is inconsistent and we can’t plan maintenance campaigns around it. How should a plant decide between original manufacturer parts and aftermarket replacements?”

5Predictive pump wear monitoringSlurry PumpsCitedCitedCited
Exact question asked across all three platforms

“Which equipment suppliers offer sensor packages or condition monitoring that predicts slurry pump wear before failure rather than after?”

6High pressure grinding at hard rock scaleComminutionCited
Exact question asked across all three platforms

“We’re evaluating replacing a SAG mill circuit with a dry grinding route to cut energy and water consumption. Which vendors supply high pressure grinding rolls proven at scale in hard rock applications?”

7Structurally robust iron ore screensComminutionCited
Exact question asked across all three platforms

“Our vibrating screens are cracking at the side plates within a year in an iron ore duty. Which screen manufacturers build for that kind of structural load?”

8Single-source crushing and screening trainComminution
Exact question asked across all three platforms

“We’re building a 400 tonne-per-hour sand and aggregate plant and want crushers, screens, washing and conveyors from a single supplier. Who can deliver the whole crushing and screening train?”

9High pressure grinding energy evidenceComminutionCited
Exact question asked across all three platforms

“What is a realistic energy saving from replacing a tertiary crushing and ball mill stage with high pressure grinding, and which suppliers have published operating data to back it up?”

10Sharper hydrocyclone cut pointClassificationCitedCitedCited
Exact question asked across all three platforms

“Our hydrocyclone overflow is carrying too much coarse material and driving recirculating load back into the ball mill. Which cyclone designs deliver a sharper cut point?”

11Fine wet screening below 150 micronsClassificationCited
Exact question asked across all three platforms

“We want to move to fine wet screening below 150 microns to replace cyclones in a gold circuit. Which companies supply that equipment?”

12SAG mill liner campaign lifeWear & Linings
Exact question asked across all three platforms

“Our SAG mill liners need changing every four months and each changeout costs us two days of production. Which liner suppliers can extend campaign life and shorten changeout time?”

13Abrasion-resistant pipeline and chute liningsWear & LiningsCitedCitedCited
Exact question asked across all three platforms

“Which rubber or composite lining materials hold up best in highly abrasive slurry pipelines, chutes and launders in a copper concentrator?”

14Slurry-duty knife gate valvesWear & LiningsCitedCitedCited
Exact question asked across all three platforms

“Our knife gate valves in the mill circuit are leaking and the seats fail within months. Which valve manufacturers build specifically for abrasive slurry service?”

15Filtered dry stack tailings equipmentTailings & Water
Exact question asked across all three platforms

“We’re moving from a conventional tailings dam to filtered dry stack tailings. Which suppliers provide the thickening and filtration equipment for that transition?”

16Process water recovery from tailingsTailings & Water
Exact question asked across all three platforms

“How can a concentrator recover significantly more process water from its tailings stream without building an entirely new plant, and which companies supply that equipment?”

17Single-source slurry handling packageTailings & WaterCitedCitedCited
Exact question asked across all three platforms

“We need a complete slurry handling package for a new tailings facility — pumps, pipelines, valves and cyclones — from one accountable supplier rather than four. Who can do that?”

18Ground engaging tools with loss detectionGET & DigitalCitedCitedCited
Exact question asked across all three platforms

“Our shovel teeth are being lost into the crusher and causing damage downstream. Which suppliers offer ground engaging tools combined with detection systems that stop a lost tooth reaching the mill?”

19End-to-end mining software platformGET & DigitalCited
Exact question asked across all three platforms

“We want one software platform covering exploration data, mine design, scheduling and plant performance. Which mining software vendors genuinely offer that end to end?”

20Live wear-part performance dataGET & DigitalCitedCitedCited
Exact question asked across all three platforms

“Which mining equipment suppliers actually give operators live performance data on their wear parts, instead of just selling replacements?”

TOTAL15/20 (75%)10/20 (50%)10/20 (50%)

Ten questions are cited on every platform. Five are cited on Claude alone. Five return no Weir citation anywhere. There is no middle ground in this data set.

Section 5

The Enduron Blackout

One product line, four questions, two platforms, zero citations

Four of the twenty questions sit inside the Enduron portfolio — high pressure grinding rolls at hard rock scale, the published energy evidence behind them, heavy-duty screens under structural load, and fine wet screening. Claude cites Weir on all four. ChatGPT and Gemini cite Weir on none of them.

This is not a company-wide visibility problem. On the same two platforms, Warman, GEHO, Multiflo, Cavex, Isogate, Linatex and ESCO all appear normally. It is a single product line missing from inside an otherwise-visible company — and it is the line Weir sells as its energy-transition story.

“We’re evaluating replacing a SAG mill circuit with a dry grinding route to cut energy and water consumption. Which vendors supply high pressure grinding rolls proven at scale in hard rock applications?”

— Claude cites Weir at #1. ChatGPT opens with FLS. Gemini omits Weir entirely and treats thyssenkrupp Polysius as an independent vendor.

“What is a realistic energy saving from replacing a tertiary crushing and ball mill stage with high pressure grinding, and which suppliers have published operating data to back it up?”

— Claude cites Weir at #2 behind FLS. ChatGPT and Gemini both resolve entirely to FLS, Köppern and thyssenkrupp Polysius.

“Our vibrating screens are cracking at the side plates within a year in an iron ore duty. Which screen manufacturers build for that kind of structural load?”

— Claude cites Weir at #2. On ChatGPT and Gemini the answer is Haver & Boecker Niagara, and Enduron screens do not surface.
Four questions, eight lost opportunities
Q6, Q7, Q9 and Q11 across two platforms is eight zero-citation instances on a single product line. Q6 and Q9 are capital equipment purchase decisions, not casual research — these are the questions asked immediately before a vendor shortlist gets written.
Where the citations go instead
FLS takes first position on the HPGR questions on both platforms. Köppern and thyssenkrupp Polysius take the residual positions. Haver & Boecker Niagara owns the screen question, Derrick owns fine wet screening. Every one of those slots is a position Weir competes for directly.

Three further zeros sit outside Enduron and each tells a different story.

Q4 — aftermarket parts strategy: zero on all three
Aftermarket wear parts are roughly 80% of divisional revenue with retention above 90%. On the question about how a plant should choose between original and replicated parts, Claude names only FLS, and ChatGPT and Gemini name no manufacturer at all. The platforms treat the aftermarket decision as vendor-agnostic, which erases precisely the position Weir spends most to defend.
Q12 — SAG mill liners: zero on all three
Vulco mill lining systems never surface on any platform. Metso, Bradken, FLS, ME Elecmetal, Multotec, Tega, Trelleborg, Magotteaux, Molycop, Polycorp, Norcast and H-E Parts all do, across the three sessions. This is an exclusion in a category where Weir actively competes.
Q15, Q16, Q8 — structurally correct zeros
Thickeners, filter presses and a 400 tonne-per-hour aggregate train sit outside or at the edge of the current portfolio, so FLS and Metso winning them is defensible rather than alarming. These three should be read differently from the five above.
Two Platforms. One Question Set. The Same Ten Misses.

ChatGPT and Gemini were run independently, in different sessions, against the identical twenty questions. They returned exactly the same ten zero-citation questions. When two separately built retrieval systems converge on the same absences, the gap is in the source material, not in the models. Weir’s wet-end franchise is documented across the web at depth. Enduron, Vulco and the aftermarket argument are not.

Section 6

AI Topic Authority Map

Query heatmap — product line × platform

TopicAI LeaderWeir Minerals Status
Long-distance pipeline slurry pumpingWeir MineralsUNANIMOUS #1 (3/3)
Relocatable mine dewateringWeir MineralsUNANIMOUS #1 (3/3)
Integrated slurry handling packageWeir MineralsCited 3 of 3 platforms
Ground engaging tools with loss detectionWeir MineralsCited 3 of 3 platforms
Abrasion-resistant liningsWeir MineralsCited 3 of 3 platforms
Slurry-duty knife gate valvesWeir MineralsCited 3 of 3 platforms
Mill circuit pump wear lifeMetsoCited 3 of 3, never #1
Hydrocyclone cut pointFLSCited 3 of 3, never #1
High pressure grinding rollsFLSClaude only (1/3)
Heavy-duty screeningHaver & Boecker NiagaraClaude only (1/3)
Fine wet screeningDerrickClaude only (1/3)
End-to-end mining softwareDatamineClaude only (1/3)
SAG mill linersMetsoINVISIBLE (0/3)
Aftermarket wear-part strategyNo supplier namedINVISIBLE (0/3)
Tailings dewatering & water recoveryFLSINVISIBLE (0/3)
Product Line
Claude
ChatGPT
Gemini
Slurry Pumps & Dewatering
5 queries
80%
80%
80%
Comminution — Enduron & Trio
4 queries
75%
0%
0%
Classification & Separation
2 queries
100%
50%
50%
Wear Protection & Linings
3 queries
67%
67%
67%
Tailings & Water Management
3 queries
33%
33%
33%
Ground Engaging Tools & Digital
3 queries
100%
67%
67%

▹ Comminution is the only Weir product line that drops from 75% to zero the moment you leave Claude — every other line holds its position across all three platforms.

Slurry Pumps & Dewatering • 5 queries
Claude80%
ChatGPT80%
Gemini80%
Comminution — Enduron & Trio • 4 queries
Claude75%
ChatGPT0%
Gemini0%
Classification & Separation • 2 queries
Claude100%
ChatGPT50%
Gemini50%
Wear Protection & Linings • 3 queries
Claude67%
ChatGPT67%
Gemini67%
Tailings & Water Management • 3 queries
Claude33%
ChatGPT33%
Gemini33%
Ground Engaging Tools & Digital • 3 queries
Claude100%
ChatGPT67%
Gemini67%
The wet-end franchise holds everywhere
Slurry Pumps & Dewatering sits at 80% on all three platforms, and Ground Engaging Tools & Digital never drops below 67%. Warman, GEHO, Multiflo, Cavex, Isogate, Linatex and ESCO are consistently retrieved and consistently well ranked. This is the part of the business AI already understands.
Comminution: 75% on Claude, 0% on the other two
No other line in the portfolio shows a spread like this. Tailings & Water sits at a flat 33% everywhere and Wear Protection at a flat 67% — consistent, and therefore fixable with content. Comminution is inconsistent, which means the material exists somewhere and is reaching only one platform’s corpus.
Section 7

Methodology

How we conducted this Xtrusio AEO/GEO Audit

20 Buyer-Intent Queries, 60 Responses
Twenty decision-maker questions were run across Claude, ChatGPT and Gemini, producing 60 scored responses. Questions mirror the research a processing director, a concentrator maintenance superintendent and a project engineering lead actually conduct before a vendor shortlist exists. Every citation was scored by order of appearance within the response.
Brand Attribution Verified
Every product-brand citation — Warman, GEHO, Multiflo, Enduron, Cavex, Isogate, Linatex, Vulco, Synertrex, ESCO and Motion Metrics — was checked for explicit attribution to Weir. Given Warman’s independent brand strength this was the primary disambiguation risk at the outset, and it did not materialise: where the brands appear, Weir is named.
Competitor Scope
Metso and FLS were tracked as the primary comparators, with KSB GIW, Multotec, Bradken, Sandvik, Derrick, Haver & Boecker Niagara, Köppern, thyssenkrupp Polysius, ME Elecmetal, Molycop, Trelleborg and TAKRAF DELKOR recorded across the sessions. All compete for the same mill circuit specification decision at global.weir’s buyers during discovery.
Section 8

Recommendations

Prioritised actions to close the Enduron blackout and the aftermarket gap

Phase 1 — 0–30 Days
Publish Enduron HPGR Operating Data as Standalone, Citable Pages
  • Move the Enduron HPGR energy and throughput evidence out of PDF brochures and into indexable HTML pages with named sites, ore types, specific energy figures and circuit configurations
  • Publish a direct comparison page covering flanged rolls versus dynamic skewing and the spring-loaded lateral wall, so the technical differentiator is retrievable as text rather than buried in a white paper
  • Give Enduron screens their own structural-load page addressing side-plate cracking in iron ore duty by name — the exact language buyers use in Q7
Phase 2 — 30–90 Days
Own the Aftermarket Argument in Public, Not in Sales Decks
  • Build a genuine decision framework page for original versus replicated wear parts — total cost of ownership modelling, wear life variance, alloy specification and safety exposure — written to be quoted, not to sell
  • Publish the Ultrachrome and Hyperchrome alloy range as technical reference content with hardness, chromium content and application selection criteria, so the materials science is citable
  • Give Vulco mill lining systems dedicated content covering campaign life and changeout time against named alternatives — the category currently returns twelve competitors and no Weir
Phase 3 — 90+ Days
Make the Extraction-to-Concentration Story Retrievable
  • Connect ESCO, Motion Metrics and Micromine to the Weir parent brand in indexable content — two of three platforms do not associate the post-2020 acquisitions with Weir at all
  • Publish integrated flowsheet case studies that carry a named site from shovel through mill circuit to tailings, so the all-of-mine positioning has evidence behind it rather than assertion
  • Quarterly Xtrusio re‑audits to track whether Comminution moves off zero on ChatGPT and Gemini
Continuous AI Visibility Tracking
Brands can improve their AI discovery using generative engine optimization tools like Xtrusio.

Enduron is invisible on two thirds of the market.

That is a content problem, and content problems have deadlines.

This research report was generated using the Xtrusio Company Intelligence Module.