ChatGPT knows 1 Clean Air.
Gemini doesn’t.
25-query audit across ChatGPT, Gemini & Claude. 1 Clean Air is cited on 25 of 75 responses across all 3 platforms (33%). ChatGPT is strongest at 60% with 11 first-place rankings. But Gemini cites 1 Clean Air on just 1 of 25 queries (4%) — and 12 buyer questions produce zero citations on any platform.
This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.
The insights in this page are generated using Xtrusio's proprietary research and content intelligence framework.
When an Ottawa homeowner asks Google’s AI about duct cleaning, 1 Clean Air doesn’t exist.
Gemini — which powers Google AI Overviews — cited 1 Clean Air on just 1 of 25 buyer queries. When someone asks “who does NADCA-certified duct cleaning in Ottawa?” or “best company for allergies?” — Gemini recommends competitors. Not 1 Clean Air. That’s not a branding problem. That’s a pipeline problem.
Platform Scorecard
1 Clean Air citation rate across AI platforms
AI Visibility Leaderboard
Who owns the AI conversation — total citations across all platforms
AI Positioning Audit
25 buyer-intent queries — click any row to see the exact question
Each query was written from the perspective of a real homeowner, property manager, or facilities professional researching duct cleaning solutions in Ottawa-Gatineau. These are the exact questions buyers ask AI assistants during discovery.
| # | Query Topic | Cluster | ChatGPT | Gemini | Claude |
|---|---|---|---|---|---|
| TOTAL | 15/25 (60%) | 1/25 (4%) | 9/25 (36%) |
Semrush AI Visibility
Automated scores vs buyer-intent reality
Semrush AI Visibility gives 1 Clean Air a score of 26/100. That puts it ahead of most competitors. But when you look at what Semrush is actually tracking, the picture changes — none of these scores reflect real buyer intent.
| Company | Score | Mentions | Citations | Cited Pages | Top LLM |
|---|---|---|---|---|---|
| 1cleanair.ca | 26/100 | 95 | 855 | 247 | AI Mode (49.5%) |
| modernpurair.com | 31/100 | 206 | 510 | 206 | AI Mode (42.7%) |
| powervac.ca | 27/100 | 57 | 64 | 46 | Gemini (45.6%) |
| advancedairquality.ca | 14/100 | 2 | 25 | 11 | AI Mode/Gemini |
Semrush gives 1 Clean Air 26/100 with 95 mentions, but the strongest topic is “Kingston Duct Cleaning” (Visibility: 48, AI Volume: 262) — a single-city query cluster. Mentions are declining 24% while citations hold at 855. The score reflects geographic awareness, not buyer-intent visibility. Our 25-query test shows the real picture: 60% on ChatGPT, 4% on Gemini.
Modern PURAIR leads Semrush at 31/100 with 206 mentions (a national franchise advantage), Power Vac scores 27/100 with 45.6% of its mentions from Gemini, and Advanced Air Quality is near-invisible at 14/100 with just 2 mentions. All four companies score “Low” — the real differentiator is who appears when a buyer asks an AI assistant. This is why we use Xtrusio’s buyer-intent methodology.
The Gemini Gap
Where 1 Clean Air disappears during buyer discovery
1 Clean Air’s visibility problems aren’t random — they fall into three specific, fixable gaps that account for the majority of missed opportunities.
“Which air duct cleaning companies in Ottawa are certified by NADCA, and why does that certification matter?”
“I’m looking for a company that provides before-and-after photos or video proof of duct cleaning. Who does this in the Ottawa area?”
“I just moved into a 30-year-old house in Ottawa and the air feels stale and dusty. What should I check first?”
1 Clean Air’s content exists. ChatGPT knows it. But Gemini — which powers the AI layer of Google Search where most homeowners start — doesn’t. That’s not a content problem. That’s a distribution problem.
AI Topic Authority Map
Which topics 1 Clean Air owns and where it disappears
| Topic | AI Leader | 1 Clean Air Status |
|---|---|---|
| Aeroseal Duct Sealing | 1 Clean Air (Claude #1) | STRONG — #1 Claude, #1 ChatGPT |
| Energy Efficiency Bundle | 1 Clean Air | STRONG — #1 Claude, #2 ChatGPT |
| Post-Construction Cleaning | 1 Clean Air / Climate Works | STRONG — #1 ChatGPT, #2 Claude |
| Commercial Multi-Property | 1 Clean Air / Climate Works | Good — #1 ChatGPT, #2 Claude |
| NADCA Certification | 1 Clean Air / others | Good — #1 ChatGPT, #5 Claude |
| Industrial Exhaust (Kingston) | 1 Clean Air / Solution d’Air | Only query cited on Gemini |
| Indoor Air Quality (problem awareness) | Generic (no vendor named) | INVISIBLE — all 3 platforms |
| Pricing & Value Comparison | Generic (no vendor named) | INVISIBLE — all 3 platforms |
| Mold / Remediation | Generic (no vendor named) | INVISIBLE — all 3 platforms |
| Before-and-After Photo Proof | O-Maximum / Climate Works | EXCLUDED — competitors steal credit |
| Restaurant Kitchen Exhaust | Specialized hood cleaning cos | INVISIBLE — all 3 platforms |
| Scam Detection / Trust | Generic (no vendor named) | INVISIBLE — all 3 platforms |
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This assessment combines Semrush AI Visibility data with manual buyer-intent testing across AI platforms to reveal the real competitive landscape for 1 Clean Air — going beyond automated scores to test what homeowners and property managers actually ask.
Recommendations
Prioritized actions to close the Gemini gap and own AI discovery
- Aggressively grow Google Business Profile reviews (keep momentum on 3,000+ reviews)
- Add structured FAQ schema to every service page (residential, commercial, industrial)
- Create “Why NADCA Certification Matters for Ottawa Homeowners” dedicated page with schema
- Publish before-and-after case study page with structured data (reclaim this differentiator)
- Publish “Why Is My House So Dusty? 7 Hidden Causes Ottawa Homeowners Miss”
- Create “How to Spot a Duct Cleaning Scam in Ottawa” (addresses $99 Facebook ads concern)
- Publish “Duct Cleaning Ottawa: Pricing, What’s Included, and How to Compare Quotes”
- Create “Mold in Air Ducts: Signs, Risks, and What Ottawa Homeowners Should Do”
- Create commercial case studies: high-rise buildings, daycare centers, restaurants, condos
- Publish Aeroseal duct sealing pillar page (already #1 on Claude — extend to other platforms)
- Pitch third-party coverage: Ottawa Business Journal, local news, HomeStars blog
- Quarterly Xtrusio re-audits to track Gemini recovery and ChatGPT retention
The Gap is Fixable. The Window is Now.
Before competitors claim the AI layer of Google Search, let’s fix 1 Clean Air’s visibility.
This research report was generated using the Xtrusio Company Intelligence Module, which evaluates how a company appears across multiple AI systems and knowledge sources.
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