Gong wins on Gemini.
Not Avoma.
20-query audit across ChatGPT, Gemini & Claude. Avoma is cited on 35 of 60 responses (58%). ChatGPT knows Avoma on 75% of buyer queries. Gemini only knows Avoma on 40%. That’s a 35-percentage-point gap — the widest we’ve measured.
This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.
The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.
ChatGPT positions Avoma as the #1 affordable Gong alternative. Gemini doesn’t know Avoma exists on 60% of buyer queries.
When a VP of Sales asks Gemini for conversation intelligence tools, methodology tracking, or win-loss analysis, Gemini responds with Gong, Fathom, Chorus, and Clari — not Avoma. The same questions on ChatGPT produce Avoma as the lead recommendation. This isn’t a content problem. Avoma’s content exists. ChatGPT found it. Gemini didn’t. Every day this gap persists, Gemini sends Avoma’s ideal buyers to competitors instead.
Platform Scorecard
Avoma citation rate across AI platforms
AI Visibility Leaderboard
Who owns the AI conversation — total citations across all platforms
AI Positioning Audit
20 buyer-intent queries — click any row to see the exact question
Each query was written from the perspective of a real decision-maker researching AI meeting intelligence and conversation intelligence solutions. These personas represent the buyers whose AI search results determine whether Avoma gets discovered or competitors capture the deal.
| # | Query Topic | Cluster | Claude | ChatGPT | Gemini |
|---|---|---|---|---|---|
| 1 | Post-Call Workflow Automation | Post-call | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “I’m running a 30-person sales team and we’re drowning in post-call admin work — CRM updates, follow-up emails, notes. What AI tools can automate the entire post-meeting workflow without breaking the bank?” | |||||
| 2 | Affordable Conversation Intelligence | Coaching | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “We currently use a free meeting notetaker but our sales managers need actual coaching insights — call scoring, talk patterns, methodology tracking. What’s the most cost-effective way to add conversation intelligence without paying enterprise prices?” | |||||
| 3 | Scheduling + Routing + Recording | Scheduling | ✗ | ✓ | ✗ |
Exact question asked across all AI platforms: “Our SDRs book meetings but the handoff to AEs is a mess — leads get lost, scheduling takes forever, sometimes the wrong rep gets the meeting. What platforms combine scheduling and lead routing with meeting recording?” | |||||
| 4 | MEDDIC/SPICED Methodology Scoring | Methodology | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “I need to track how consistently my reps follow our MEDDIC qualification framework on discovery calls. What tools can automatically score calls against sales methodologies like MEDDIC or SPICED?” | |||||
| 5 | Tech Stack Consolidation | Platform | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “We’re a growing B2B company with 50 reps and I’m trying to consolidate our sales tech stack. Right now we pay separately for a notetaker, a scheduler, and a coaching tool. Are there platforms that bundle all three?” | |||||
| 6 | CS Conversation Search | Visibility | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “My customer success team has no visibility into what was discussed during sales handoff calls. We need a tool where CS managers can search across past conversations and find specific topics without watching entire recordings. What conversation intelligence platforms have a good AI search feature?” | |||||
| 7 | AI Win-Loss Analysis | Revenue Intel | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “We want to run win-loss analysis on our closed deals but currently our reps just fill in a text box in Salesforce. What AI tools can automatically analyze deal conversations and generate objective win-loss reports?” | |||||
| 8 | Best AI Meeting Assistants | Meeting Intel | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What are the best AI meeting assistants for sales teams in 2025? I want something that records, transcribes, and summarizes calls automatically with good CRM integration.” | |||||
| 9 | Deal Risk & Forecast Accuracy | Revenue Intel | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Our forecast accuracy is terrible — my VP Sales and I never agree on which deals are real. What revenue intelligence tools can flag at-risk deals based on actual conversation signals rather than gut feel?” | |||||
| 10 | Gong vs Affordable Alternatives | Platform Eval | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “I’m evaluating conversation intelligence platforms for a mid-size SaaS company. What should I compare when looking at Gong versus more affordable alternatives?” | |||||
| 11 | Bot-Free Recording | Recording | ✗ | ✓ | ✗ |
Exact question asked across all AI platforms: “My sales team uses Zoom and Microsoft Teams for calls. I need a meeting recording tool that works seamlessly across both platforms without making customers uncomfortable with a visible bot.” | |||||
| 12 | Onboarding & Ramp from Top Performers | Coaching | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “We’re implementing a new sales onboarding program and want reps to ramp faster. What tools help new sales reps learn from top performers’ actual calls?” | |||||
| 13 | Remote Call Quality Visibility | Coaching | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “I manage a remote sales team and have no way to know if reps are actually running good discovery calls. What platforms give me visibility into call quality without listening to every recording?” | |||||
| 14 | Clip & Share Conversation Snippets | Visibility | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “Our marketing team keeps asking for real customer language from sales calls to use in content. What tools make it easy to clip and share conversation snippets across teams?” | |||||
| 15 | Inbound Demo Routing by Territory | Scheduling | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I need a scheduling tool that can automatically route inbound demo requests from our website forms to the right sales rep based on territory, company size, or lead score. What options exist?” | |||||
| 16 | Enterprise 200+ Rep Deployment | Enterprise | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We’re an enterprise sales org with 200+ reps and need deep analytics, custom dashboards, and board-level reporting on conversation trends. What conversation intelligence platform is best for large-scale deployments?” | |||||
| 17 | Free AI Notetaker for All Teams | Free/Budget | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “I want a completely free AI meeting notetaker that my whole company can use — sales, engineering, product, everyone — without paying per seat. What’s the best free option that doesn’t limit features?” | |||||
| 18 | ZoomInfo CI Integration | Ecosystem | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “We’re already using ZoomInfo for prospecting data and want our conversation intelligence tightly integrated with our existing ZoomInfo investment. What CI platform has the deepest native ZoomInfo integration?” | |||||
| 19 | Salesloft Built-In CI | Ecosystem | ✗ | ✓ | ✗ |
Exact question asked across all AI platforms: “My sales team is already using Salesloft for cadences and sequences. I want conversation intelligence built into our existing sales engagement workflow without adding another standalone tool. What are my options?” | |||||
| 20 | Invisible / Bot-Free Recording | Recording | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We’ve had terrible experiences with meeting bots that annoy our customers — they want something completely invisible. What recording solutions work natively without any visible bot joining the call?” | |||||
| TOTAL | 12/20 (60%) | 15/20 (75%) | 8/20 (40%) | ||
The Gemini Gap
Where Avoma loses 35 percentage points vs ChatGPT
ChatGPT cites Avoma on 75% of buyer-intent queries and positions it as the #1 recommendation six times. Gemini cites Avoma on just 40% of the same queries. The gap is not random — it follows a clear pattern: Gemini defaults to Gong, Fathom, and specialist tools on any question beyond core coaching and methodology tracking.
“We currently use a free meeting notetaker but our sales managers need actual coaching insights — call scoring, talk patterns, methodology tracking. What’s the most cost-effective way to add conversation intelligence without paying enterprise prices?”
“My customer success team has no visibility into what was discussed during sales handoff calls. We need a tool where CS managers can search across past conversations. What conversation intelligence platforms have a good AI search feature?”
“We want to run win-loss analysis on our closed deals. What AI tools can automatically analyze deal conversations and generate objective win-loss reports?”
Avoma’s content exists. ChatGPT found it. But Gemini didn’t. When Gemini does cite Avoma, it commits strongly — 3 #1 rankings and an average rank of 2.13. But on 60% of buyer queries, Gemini doesn’t even surface Avoma as an option. Every day this gap persists, Gemini routes Avoma’s ideal mid-market buyers to Gong, Fathom, and Fireflies instead.
AI Topic Authority Map
Query heatmap — product line × platform
| Topic | AI Leader | Avoma Status |
|---|---|---|
| Affordable Coaching & Call Scoring | Avoma | UNANIMOUS #1 (3/3) |
| MEDDIC/SPICED Methodology Tracking | Avoma | UNANIMOUS (3/3) |
| Tech Stack Consolidation | Avoma | UNANIMOUS (3/3) |
| Post-Call Workflow Automation | Avoma | 3 of 3 platforms |
| Gong Alternative Evaluation | Avoma | 3 of 3 platforms |
| Onboarding & Ramp | Gong | 3 of 3 platforms |
| Remote Call Quality Visibility | Avoma | 3 of 3 platforms |
| CS Conversation Search | Gong | 2 of 3 (Gemini absent) |
| Win-Loss Analysis | Gong | 2 of 3 (Gemini absent) |
| Clip & Share Snippets | Gong / tl;dv | 2 of 3 (Gemini absent) |
| Bot-Free Recording | Fathom | ChatGPT only (1/3) |
| Scheduling & Lead Routing | Chili Piper | ChatGPT only (1/3) |
| Enterprise 200+ Rep Scale | Gong | INVISIBLE (0/3) |
| Free AI Notetaker | Fathom | INVISIBLE (0/3) |
| Deal Risk & Forecasting | Clari | INVISIBLE (0/3) |
| Invisible / Native Recording | Fathom / Granola | INVISIBLE (0/3) |
10 queries
5 queries
2 queries
2 queries
1 query
▹ Revenue Intelligence and Scheduler & Lead Router have the weakest AI visibility. Gemini scores 0% on both product lines.
Methodology
How we conducted this Xtrusio AEO/GEO Audit
This research is based on Xtrusio’s proprietary AI visibility analysis framework.
Recommendations
Prioritized actions to close the Gemini Gap
- Publish dedicated landing pages for Revenue Intelligence capabilities: deal risk alerts, AI win-loss analysis, and forecasting — the three topics where Avoma is invisible on all 3 platforms
- Create comparison content targeting “Clari alternative,” “revenue intelligence for mid-market,” and “deal risk alerts without Gong pricing” — keywords Avoma should own but currently doesn’t
- Publish a structured comparison page for Avoma vs Clari and Avoma vs Gong Forecasting, optimized for AI citation with clear entity-attribute-value structure
- Create “Avoma vs Chili Piper” and “Avoma vs Calendly” comparison pages focused on the scheduling + recording + routing combination that no specialist offers alone
- Publish a “Why pay for 3 tools when you can use 1” ROI calculator page comparing total cost of Chili Piper + Fathom + Gong vs. Avoma all-in-one
- Protect the coaching and methodology tracking lane where Avoma already dominates — publish updated MEDDIC, SPICED, and BANT playbook content with case studies showing coaching ROI
- Quarterly Xtrusio re‑audits to track Gemini gap closure and defend ChatGPT dominance
Avoma’s content exists. ChatGPT found it.
Let’s make Gemini find it too.
This research report was generated using the Xtrusio Company Intelligence Module.


