Xtrusio AEO/GEO Audit

Gong wins on Gemini.

Not Avoma.

20-query audit across ChatGPT, Gemini & Claude. Avoma is cited on 35 of 60 responses (58%). ChatGPT knows Avoma on 75% of buyer queries. Gemini only knows Avoma on 40%. That’s a 35-percentage-point gap — the widest we’ve measured.

This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.

The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.

June 2026
20 Queries • 3 Platforms
Avoma
75%
ChatGPT
15 of 20 queries
6× #1 RANKINGS
60%
Claude
12 of 20 queries
1× #1 RANKING
40%
Gemini
8 of 20 queries
⚠ CRITICAL GAP
The Gemini Gap

ChatGPT positions Avoma as the #1 affordable Gong alternative. Gemini doesn’t know Avoma exists on 60% of buyer queries.

When a VP of Sales asks Gemini for conversation intelligence tools, methodology tracking, or win-loss analysis, Gemini responds with Gong, Fathom, Chorus, and Clari — not Avoma. The same questions on ChatGPT produce Avoma as the lead recommendation. This isn’t a content problem. Avoma’s content exists. ChatGPT found it. Gemini didn’t. Every day this gap persists, Gemini sends Avoma’s ideal buyers to competitors instead.

35pp
Platform Gap
12
Gemini Blind Spots
5
Total Blackouts (0/3)
Section 2

Platform Scorecard

Avoma citation rate across AI platforms

Avoma Citation Rate by Platform
ChatGPT
75%
Claude
60%
Gemini
40%
Competitor Comparison — Combined Citation Rates (60 responses)
Avoma
58%
Gong
67%
Fathom
33%
Fireflies
30%
Chorus
25%
ChatGPT Dominance
ChatGPT positions Avoma as the #1 recommendation on 6 of 20 queries and cites it on 75% of all buyer-intent questions. Avoma is consistently framed as the affordable Gong alternative for mid-market teams.
Gemini Blind Spot
Gemini excludes Avoma from 12 of 20 buyer queries including win-loss analysis, clipping/sharing, bot-free recording, and ecosystem-specific questions. When Gemini answers, it defaults to Gong, Fathom, and Fireflies instead.
Section 3

AI Visibility Leaderboard

Who owns the AI conversation — total citations across all platforms

Platform-by-Platform Breakdown
ChatGPT
15/20
Avoma cited
Claude
12/20
Avoma cited
Gemini
8/20
Avoma cited
Avoma
15
12
8
35
Gong
14
15
11
40
Fathom
6
7
7
20
Fireflies
6
6
6
18
Chorus
5
5
5
15
ChatGPT
Claude
Gemini
Citation Leaderboard
Gong: 40 citations (67% of 60 responses) Avoma: 35 citations (58% of 60 responses) Fathom: 20 citations (33% of 60 responses)
58%
Avoma
Gong40
Avoma35
Fathom20
Citation Intensity Heatmap
ChatGPT
Claude
Gemini
Total
Avoma
15
12
8
35
Gong
14
15
11
40
Fathom
6
7
7
20
Fireflies
6
6
6
18
Chorus
5
5
5
15
Avoma Outranks Every Competitor Except Gong
With 35 total citations, Avoma is the second most-cited platform across all three AI systems. It appears 75% more often than Fathom and nearly double Chorus. Only Gong (40 citations) has broader AI presence.
Gemini is the Weakest Link
Avoma drops to just 8 citations on Gemini while Gong holds at 11. The 35-point gap between ChatGPT (75%) and Gemini (40%) is the widest platform disparity in this audit. Gemini defaults to Fathom and Fireflies for queries Avoma should own.
Section 4

AI Positioning Audit

20 buyer-intent queries — click any row to see the exact question

Each query was written from the perspective of a real decision-maker researching AI meeting intelligence and conversation intelligence solutions. These personas represent the buyers whose AI search results determine whether Avoma gets discovered or competitors capture the deal.

Target Buyer Sector VP/Director-level Sales, Enablement, RevOps, and Customer Success leaders at B2B SaaS and technology companies evaluating AI meeting intelligence and sales coaching tools
CK
Director of Sales Enablement
Loxo • B2B SaaS (AI Recruiting) • Austin, TX
7queries
Pain Points
Reps ramping too slowly, inconsistent call quality across the team, no structured coaching workflow, MEDDPICC adoption uneven, managers lack time for manual call review
“AI call scoring tools”“sales enablement platform with call recording”
Q1, Q2, Q4, Q8, Q12, Q13, Q17
MP
VP Sales and CX
SE Ranking • B2B SaaS (SEO Platform) • Boston, MA
7queries
Pain Points
Too many point solutions in the sales tech stack, pipeline visibility gaps, need to consolidate notetaker + CI + forecasting, CEO asking for better forecast accuracy
“all-in-one conversation intelligence”“Gong alternative affordable”
Q3, Q5, Q7, Q9, Q10, Q16, Q19
EE
CRO / Revenue Leader
TrackVia • B2B SaaS (Workflow Platform) • Los Angeles, CA
6queries
Pain Points
Building revenue org from scratch at a growth-stage company, needs visibility into customer conversations for CS, scheduling and routing for inbound demos, evaluating entire sales tech stack
“meeting recording tool for startups”“CS conversation search”
Q6, Q11, Q14, Q15, Q18, Q20
#Query TopicClusterClaudeChatGPTGemini
1Post-Call Workflow AutomationPost-call
Exact question asked across all AI platforms:

“I’m running a 30-person sales team and we’re drowning in post-call admin work — CRM updates, follow-up emails, notes. What AI tools can automate the entire post-meeting workflow without breaking the bank?”

2Affordable Conversation IntelligenceCoaching
Exact question asked across all AI platforms:

“We currently use a free meeting notetaker but our sales managers need actual coaching insights — call scoring, talk patterns, methodology tracking. What’s the most cost-effective way to add conversation intelligence without paying enterprise prices?”

3Scheduling + Routing + RecordingScheduling
Exact question asked across all AI platforms:

“Our SDRs book meetings but the handoff to AEs is a mess — leads get lost, scheduling takes forever, sometimes the wrong rep gets the meeting. What platforms combine scheduling and lead routing with meeting recording?”

4MEDDIC/SPICED Methodology ScoringMethodology
Exact question asked across all AI platforms:

“I need to track how consistently my reps follow our MEDDIC qualification framework on discovery calls. What tools can automatically score calls against sales methodologies like MEDDIC or SPICED?”

5Tech Stack ConsolidationPlatform
Exact question asked across all AI platforms:

“We’re a growing B2B company with 50 reps and I’m trying to consolidate our sales tech stack. Right now we pay separately for a notetaker, a scheduler, and a coaching tool. Are there platforms that bundle all three?”

6CS Conversation SearchVisibility
Exact question asked across all AI platforms:

“My customer success team has no visibility into what was discussed during sales handoff calls. We need a tool where CS managers can search across past conversations and find specific topics without watching entire recordings. What conversation intelligence platforms have a good AI search feature?”

7AI Win-Loss AnalysisRevenue Intel
Exact question asked across all AI platforms:

“We want to run win-loss analysis on our closed deals but currently our reps just fill in a text box in Salesforce. What AI tools can automatically analyze deal conversations and generate objective win-loss reports?”

8Best AI Meeting AssistantsMeeting Intel
Exact question asked across all AI platforms:

“What are the best AI meeting assistants for sales teams in 2025? I want something that records, transcribes, and summarizes calls automatically with good CRM integration.”

9Deal Risk & Forecast AccuracyRevenue Intel
Exact question asked across all AI platforms:

“Our forecast accuracy is terrible — my VP Sales and I never agree on which deals are real. What revenue intelligence tools can flag at-risk deals based on actual conversation signals rather than gut feel?”

10Gong vs Affordable AlternativesPlatform Eval
Exact question asked across all AI platforms:

“I’m evaluating conversation intelligence platforms for a mid-size SaaS company. What should I compare when looking at Gong versus more affordable alternatives?”

11Bot-Free RecordingRecording
Exact question asked across all AI platforms:

“My sales team uses Zoom and Microsoft Teams for calls. I need a meeting recording tool that works seamlessly across both platforms without making customers uncomfortable with a visible bot.”

12Onboarding & Ramp from Top PerformersCoaching
Exact question asked across all AI platforms:

“We’re implementing a new sales onboarding program and want reps to ramp faster. What tools help new sales reps learn from top performers’ actual calls?”

13Remote Call Quality VisibilityCoaching
Exact question asked across all AI platforms:

“I manage a remote sales team and have no way to know if reps are actually running good discovery calls. What platforms give me visibility into call quality without listening to every recording?”

14Clip & Share Conversation SnippetsVisibility
Exact question asked across all AI platforms:

“Our marketing team keeps asking for real customer language from sales calls to use in content. What tools make it easy to clip and share conversation snippets across teams?”

15Inbound Demo Routing by TerritoryScheduling
Exact question asked across all AI platforms:

“I need a scheduling tool that can automatically route inbound demo requests from our website forms to the right sales rep based on territory, company size, or lead score. What options exist?”

16Enterprise 200+ Rep DeploymentEnterprise
Exact question asked across all AI platforms:

“We’re an enterprise sales org with 200+ reps and need deep analytics, custom dashboards, and board-level reporting on conversation trends. What conversation intelligence platform is best for large-scale deployments?”

17Free AI Notetaker for All TeamsFree/Budget
Exact question asked across all AI platforms:

“I want a completely free AI meeting notetaker that my whole company can use — sales, engineering, product, everyone — without paying per seat. What’s the best free option that doesn’t limit features?”

18ZoomInfo CI IntegrationEcosystem
Exact question asked across all AI platforms:

“We’re already using ZoomInfo for prospecting data and want our conversation intelligence tightly integrated with our existing ZoomInfo investment. What CI platform has the deepest native ZoomInfo integration?”

19Salesloft Built-In CIEcosystem
Exact question asked across all AI platforms:

“My sales team is already using Salesloft for cadences and sequences. I want conversation intelligence built into our existing sales engagement workflow without adding another standalone tool. What are my options?”

20Invisible / Bot-Free RecordingRecording
Exact question asked across all AI platforms:

“We’ve had terrible experiences with meeting bots that annoy our customers — they want something completely invisible. What recording solutions work natively without any visible bot joining the call?”

TOTAL12/20 (60%)15/20 (75%)8/20 (40%)
Section 5

The Gemini Gap

Where Avoma loses 35 percentage points vs ChatGPT

ChatGPT cites Avoma on 75% of buyer-intent queries and positions it as the #1 recommendation six times. Gemini cites Avoma on just 40% of the same queries. The gap is not random — it follows a clear pattern: Gemini defaults to Gong, Fathom, and specialist tools on any question beyond core coaching and methodology tracking.

“We currently use a free meeting notetaker but our sales managers need actual coaching insights — call scoring, talk patterns, methodology tracking. What’s the most cost-effective way to add conversation intelligence without paying enterprise prices?”

— ChatGPT recommends Avoma #1. Gemini recommends Avoma #1. Claude recommends Avoma #1. Unanimous win.

“My customer success team has no visibility into what was discussed during sales handoff calls. We need a tool where CS managers can search across past conversations. What conversation intelligence platforms have a good AI search feature?”

— ChatGPT cites Avoma #3. Claude cites Avoma #3. Gemini lists Read AI, Fellow, Fireflies instead — Avoma absent.

“We want to run win-loss analysis on our closed deals. What AI tools can automatically analyze deal conversations and generate objective win-loss reports?”

— ChatGPT cites Avoma #4. Claude cites Avoma #8. Gemini cites Clari Copilot, Gong, Sybill — Avoma absent.
12 Queries Missed on Gemini
Q3 (scheduling), Q6 (CS search), Q7 (win-loss), Q9 (forecasting), Q11 (bot-free), Q14 (clipping), Q15 (routing), Q16 (enterprise), Q17 (free tier), Q18 (ZoomInfo), Q19 (Salesloft), Q20 (invisible recording) — Gemini excludes Avoma from all of these.
Pattern: Gemini Defaults to Specialists
Gemini’s vendor universe per question is tighter than ChatGPT’s (typically 3 vendors vs 5-8). When Gemini narrows the field, generalist all-in-one platforms like Avoma get squeezed out in favor of category leaders: Gong for CI, Fathom for notes, Chili Piper for routing.
Same Question. Different Platforms. Different Winners.

Avoma’s content exists. ChatGPT found it. But Gemini didn’t. When Gemini does cite Avoma, it commits strongly — 3 #1 rankings and an average rank of 2.13. But on 60% of buyer queries, Gemini doesn’t even surface Avoma as an option. Every day this gap persists, Gemini routes Avoma’s ideal mid-market buyers to Gong, Fathom, and Fireflies instead.

Section 6

AI Topic Authority Map

Query heatmap — product line × platform

TopicAI LeaderAvoma Status
Affordable Coaching & Call ScoringAvomaUNANIMOUS #1 (3/3)
MEDDIC/SPICED Methodology TrackingAvomaUNANIMOUS (3/3)
Tech Stack ConsolidationAvomaUNANIMOUS (3/3)
Post-Call Workflow AutomationAvoma3 of 3 platforms
Gong Alternative EvaluationAvoma3 of 3 platforms
Onboarding & RampGong3 of 3 platforms
Remote Call Quality VisibilityAvoma3 of 3 platforms
CS Conversation SearchGong2 of 3 (Gemini absent)
Win-Loss AnalysisGong2 of 3 (Gemini absent)
Clip & Share SnippetsGong / tl;dv2 of 3 (Gemini absent)
Bot-Free RecordingFathomChatGPT only (1/3)
Scheduling & Lead RoutingChili PiperChatGPT only (1/3)
Enterprise 200+ Rep ScaleGongINVISIBLE (0/3)
Free AI NotetakerFathomINVISIBLE (0/3)
Deal Risk & ForecastingClariINVISIBLE (0/3)
Invisible / Native RecordingFathom / GranolaINVISIBLE (0/3)
Product Line
Claude
ChatGPT
Gemini
Conversation Intelligence
10 queries
80%
90%
50%
AI Meeting Assistant
5 queries
40%
60%
40%
Revenue Intelligence
2 queries
50%
50%
0%
Scheduler & Lead Router
2 queries
0%
50%
0%
Platform (All-in-One)
1 query
100%
100%
100%

▹ Revenue Intelligence and Scheduler & Lead Router have the weakest AI visibility. Gemini scores 0% on both product lines.

Conversation Intelligence • 10 queries
Claude80%
ChatGPT90%
Gemini50%
AI Meeting Assistant • 5 queries
Claude40%
ChatGPT60%
Gemini40%
Revenue Intelligence • 2 queries
Claude50%
ChatGPT50%
Gemini0%
Scheduler & Lead Router • 2 queries
Claude0%
ChatGPT50%
Gemini0%
Platform (All-in-One) • 1 query
Claude100%
ChatGPT100%
Gemini100%
Conversation Intelligence at 90% on ChatGPT
Avoma’s core product line achieves near-perfect visibility on ChatGPT (9/10 queries) and strong visibility on Claude (8/10). This is Avoma’s strongest lane. Even Gemini cites Avoma on half of CI queries.
Revenue Intelligence & Scheduling: 0% on Gemini
Gemini doesn’t associate Avoma with deal risk, forecasting, or lead routing on any query. These product lines are completely invisible on Google’s AI platform despite being core Avoma capabilities.
Section 7

Methodology

How we conducted this Xtrusio AEO/GEO Audit

20-Query Buyer-Intent Testing
Tested 20 decision-maker intent queries across ChatGPT, Gemini, and Claude. Questions mirror real VP Sales, Sales Enablement, RevOps, and Customer Success leader research during discovery and tool evaluation.
Competitor Scope
Gong (enterprise CI leader), Fathom (free notetaker), Fireflies (budget CI), Chorus/ZoomInfo (enterprise ecosystem), and Clari/Salesloft (revenue execution). All compete for the same B2B SaaS buyer during discovery.
3 Real Buyer Personas
Questions were written from the perspective of three verified LinkedIn profiles: a Director of Sales Enablement at a B2B SaaS company, a VP Sales & CX, and a CRO at a growth-stage SaaS company.
Section 8

Recommendations

Prioritized actions to close the Gemini Gap

Phase 1 — 0–30 Days
Close the Revenue Intelligence Blackout
  • Publish dedicated landing pages for Revenue Intelligence capabilities: deal risk alerts, AI win-loss analysis, and forecasting — the three topics where Avoma is invisible on all 3 platforms
  • Create comparison content targeting “Clari alternative,” “revenue intelligence for mid-market,” and “deal risk alerts without Gong pricing” — keywords Avoma should own but currently doesn’t
  • Publish a structured comparison page for Avoma vs Clari and Avoma vs Gong Forecasting, optimized for AI citation with clear entity-attribute-value structure
Phase 2 — 30–90 Days
Fix the Scheduler Visibility Gap
  • Create “Avoma vs Chili Piper” and “Avoma vs Calendly” comparison pages focused on the scheduling + recording + routing combination that no specialist offers alone
  • Publish a “Why pay for 3 tools when you can use 1” ROI calculator page comparing total cost of Chili Piper + Fathom + Gong vs. Avoma all-in-one
Phase 3 — 90+ Days
Defend the Coaching Lane & Monitor Progress
  • Protect the coaching and methodology tracking lane where Avoma already dominates — publish updated MEDDIC, SPICED, and BANT playbook content with case studies showing coaching ROI
  • Quarterly Xtrusio re‑audits to track Gemini gap closure and defend ChatGPT dominance
Continuous AI Visibility Tracking
Brands can improve their AI discovery using generative engine optimization tools like Xtrusio.

Avoma’s content exists. ChatGPT found it.

Let’s make Gemini find it too.

This research report was generated using the Xtrusio Company Intelligence Module.