ChatGPT ranks Designity #1 five times.
On Gemini, it’s nearly invisible.
20-query audit across ChatGPT, Gemini & Claude. Designity is cited on 22 of 60 responses (37%) — but the three platforms wildly disagree, and Superside owns the top slot almost everywhere. ChatGPT champions Designity (55%, five #1s); Gemini surfaces it just 3 times; and on Claude it’s cited 8 times but never ranks #1.
This report was generated using Xtrusio, an AI visibility and demand intelligence platform that analyzes how companies appear across modern AI systems such as ChatGPT, Gemini, Claude, Perplexity, and other generative engines.
The insights in this page are generated using Xtrusio’s proprietary research and content intelligence framework.
AI recognizes Designity for exactly one thing: the Creative Director model.
Across all three platforms, Designity only surfaces when the question is about strategic creative leadership, a single point of contact, or the definition of Creative-as-a-Service. The only two unanimous citations are Q4 (single point of contact) and Q14 (what is CaaS). On every specialist vertical — video, copywriting, web development, email, budget design, enterprise production — it disappears. Meanwhile Superside is the default answer in this category: 39 citations and 18 #1 rankings across the audit, sitting above Designity everywhere it appears.
Platform Scorecard
Designity citation rate across AI platforms
AI Visibility Leaderboard
Who owns the AI conversation — total citations across all platforms
AI Positioning Audit
20 buyer-intent queries — click any row to see the exact question
Each query was written from the perspective of a real marketing leader researching how to get creative and marketing work done without building a big in-house team. These are the buyers whose AI search results decide whether Designity gets discovered during the moment of evaluation.
| # | Query Topic | Type | Claude | ChatGPT | Gemini |
|---|---|---|---|---|---|
| 1 | Managed creative lead service | USP | ✗ | ✓ | ✓ |
Exact question asked across all AI platforms: “Our marketing team is small and we keep losing time managing freelancers and briefing designers. Is there a service that gives us a dedicated creative lead who manages the whole creative process for us?” | |||||
| 2 | Scale creative without hiring | USP | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “I want to scale our creative output without hiring a full in-house design team or paying agency retainers. What models exist for that?” | |||||
| 3 | Brand consistency when outsourcing | USP | ✗ | ✓ | ✗ |
Exact question asked across all AI platforms: “We need consistent branding across dozens of assets but quality drifts when different freelancers work on them. How can we keep brand consistency when we outsource creative work?” | |||||
| 4 | One point of contact for strategy + QA | USP | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “Is there a creative service where one point of contact oversees strategy and quality, instead of us juggling several separate vendors?” | |||||
| 5 | Full-stack web design + dev partner | USP | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “We need both website design and development handled by one managed creative partner rather than separate designers and devs. What options cover the full stack?” | |||||
| 6 | Ongoing video / motion team | USP | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We need an ongoing stream of video and motion graphics from a team that actually learns our brand. What managed services handle continuous video production?” | |||||
| 7 | Flexible creative that scales up/down | USP | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “Our social and ad creative needs spike and dip month to month. What flexible, always-on creative options scale up and down without long contracts?” | |||||
| 8 | Copy with brand voice learning | USP | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We want ongoing blog and marketing copy from a team that learns our brand voice over time rather than starting fresh each project. What services fit?” | |||||
| 9 | On-demand social/ad creative (B2B) | Shared | ✗ | ✓ | ✗ |
Exact question asked across all AI platforms: “What are the best on-demand services for producing social media and paid ad creative at scale for a B2B brand?” | |||||
| 10 | Short-form video subscription | Shared | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We need a steady stream of short-form videos and motion graphics for marketing. What subscription services handle ongoing video production?” | |||||
| 11 | SEO blog + copy monthly | Shared | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What services can produce SEO blog content and marketing copy on an ongoing monthly basis?” | |||||
| 12 | Web design + dev subscription | Shared | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “We need landing pages and website updates designed and built regularly. Are there creative subscriptions that include web design and development?” | |||||
| 13 | Pitch decks + sales collateral | Shared | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “We need pitch decks, one-pagers, and sales collateral designed regularly. What on-demand design services handle presentations and marketing collateral well?” | |||||
| 14 | What is CaaS + best providers | Shared | ✓ | ✓ | ✓ |
Exact question asked across all AI platforms: “What is creative-as-a-service, and which providers are worth considering for a mid-sized company?” | |||||
| 15 | Email / lifecycle campaign creative | Shared | ✓ | ✗ | ✗ |
Exact question asked across all AI platforms: “We need ongoing email and lifecycle campaign creative — both design and copy — produced consistently. What services handle that for a lean team?” | |||||
| 16 | Most affordable unlimited design | Competitor | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What’s the most affordable unlimited graphic design subscription for a small business on a tight budget?” | |||||
| 17 | SaaS product demo videos | Competitor | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “We’re a SaaS company that needs product demo videos and feature explainers shipped fast. Which creative services specialize in SaaS product video?” | |||||
| 18 | Webflow design + dev subscription | Competitor | ✓ | ✓ | ✗ |
Exact question asked across all AI platforms: “We need ongoing Webflow website design and development support. Which subscription services are strongest for web development specifically?” | |||||
| 19 | Enterprise high-volume partner | Competitor | ✗ | ✓ | ✗ |
Exact question asked across all AI platforms: “We’re an enterprise running global campaigns and need a high-volume creative production partner that can handle large-scale output. Who are the top options?” | |||||
| 20 | Flat-rate design + platform/Slack | Competitor | ✗ | ✗ | ✗ |
Exact question asked across all AI platforms: “What’s the best flat-rate design service with a proprietary platform and Slack integration for steady graphic design requests?” | |||||
| Total Citations | 8/20 40% | 11/20 55% | 3/20 15% | ||
The Gemini Gap
Designity’s single biggest AI blind spot
Gemini cited Designity on just 3 of 20 queries (15%) — the lowest of any platform. The pattern is unmistakable: Gemini routes nearly every question to a specialist rather than a broad creative partner. Video questions go to Video Husky, web-development questions to Designjoy, copy to Verblio, presentations to SketchDeck. Designity only surfaces when a question maps directly to its Creative Director model (Q1, Q4) or the definition of Creative-as-a-Service (Q14).
The most striking part: on several of these queries, ChatGPT and Claude do cite Designity — the content and positioning exist. Gemini simply isn’t pulling it.
“On-demand social and paid ad creative for a B2B brand”
Q9 • Gemini cited Superside (#1) and Design Pickle (#2). Designity was not mentioned — though ChatGPT ranked it #2 on the same question.
“One managed partner for both website design and development”
Q5 • Gemini cited Designjoy (#1) and ManyPixels (#2). Designity was absent — despite being cited by both ChatGPT (#3) and Claude (#3).
“Pitch decks, one-pagers and sales collateral, designed regularly”
Q13 • Gemini cited SketchDeck (#1) and Superside (#2). Designity was missing entirely — even though ChatGPT ranked it #1 for this exact query.
Q13 is the clearest example of the cross-platform divide: ChatGPT ranks Designity #1 for pitch decks and sales collateral, while Gemini doesn’t surface it at all. The capability is identical — the AI visibility is not. The difference isn’t what Designity can do; it’s how legible that work is to each engine.
AI Topic Authority Map
Which service lines AI associates with Designity
Designity offers 100+ services, but AI engines only credit it with a narrow slice of them. The map below shows, for each service line, who the AI default is and how visible Designity is across the three platforms.
| Service Line | AI Default Leader | Designity Status |
|---|---|---|
| Creative Direction & Strategy | Designity / Superside | Strong — cited on all 3 platforms |
| Web & App Design | Superside / Flowout | Cited on ChatGPT + Claude (0 on Gemini) |
| Branding & Visual Identity | Superside | Weak — ChatGPT only |
| Digital Marketing & Campaigns | Superside | Weak — one query each on ChatGPT, Claude |
| Content & SEO | Verblio / ClearVoice | Invisible — 0 of 3 platforms |
| Video & Motion Graphics | Kimp / Video Husky | Invisible — 0 of 3 platforms |
Each cell shows the share of that service line’s queries on which Designity was cited. Content & SEO and Video & Motion Graphics are total blackouts — 0% on every platform. Gemini shows zero visibility on five of the six service lines.
Methodology
How this audit was run
Recommendations
A phased plan to close the gaps
- Strengthen and structure the “Creative Director-led CaaS” story into clearly formatted, AI-readable pages so Gemini and Claude can surface it — this is the one territory Designity already owns.
- Earn placement in third-party “what is creative-as-a-service” and “best CaaS providers” listicles — the sources Gemini and Claude pull from for Q14-style questions.
- Publish a direct Designity-vs-Superside comparison to begin contesting the top slot where Designity is already cited.
- Create service-specific, well-structured pages and proof for Content & SEO and Video & Motion Graphics — the two lines at 0% across every platform.
- Publish case studies and thought leadership tied to video, content, social and email so AI engines begin associating Designity with those verticals, not just creative leadership.
- Target the specialist-routing pattern on Gemini by giving it the kind of focused, single-purpose content it currently rewards Video Husky, Verblio and Designjoy for.
- Move from “cited” to “#1” by concentrating authority-building where Designity already appears alongside Superside — especially on Claude, where it currently never leads.
- Run a quarterly Xtrusio re-audit to measure citation rate, #1 rankings and share of voice against Superside over time.
- Expand the query set as new service lines gain traction, keeping the audit aligned with how buyers actually search.
Designity is winning on ChatGPT. It’s losing everywhere else.
Let’s close the Gemini gap and turn citations into #1 rankings.
